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Posterscope Netherlands launch festival billboard and mobile network to reach millions at events

Posterscope Netherlands has developed a special Out of Home network which can be used to reach millions of festival event visitors online and offline.
25 billboard signs at high traffic event locations will reach 4,000,000 event visitors at the Netherlands’ 5 biggest events (Vierdaagsefeesten Nijmegen, Glow Lichtfestival Eindhoven, Amsterdam Light Festival, Amsterdam Gay Pride  and Uitmarkt Amsterdam)

The network will also include mobile geo-targeting based point of interest, location and time, and offer the possibility to copy Out of Home content to relevant mobile advertisements based on the weather, time, environment, social data or other festival triggers.

 

Skoda introduces bungee jump experience to showcase safety feature

Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality to a young audience, we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist we managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst a young audience which was long overdue, and deliver our message in a moment that they won’t soon forget.
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Via: Best Ads on TV

'Beerplugs' help festival go-ers monitor their drinking

Loud music affects your hearing, but studies have proven it also makes you drink faster, and larger quantities, leading to festival go-gers getting drunk faster, potentially missing the festival highlights. Not to mention the hangover the day after!
With this in mind, Tuborg created the Beer Plugs – the best way to enjoy music and beer – for longer. The beer plugs help to protect hearing, whilst still allowing partygoers to enjoy the music and be more conscious of their drinking.
A great festival, a good gig, an awesome night at your favourite club: there always is a good reason to drink with respect.
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Via: AdsOfTheWorld
 

Detachable bottle labels that double up as wristbands for music festivals

No one does packaging stunts quite like Coca-Cola, and here’s another clever idea from the soda giant—bottle labels that detach and become working wristbands that young people can use to access music festivals.
The wristbands, developed by McCann Bucharest, came in eight designs. Not every one granted access to a festival—you had to scan it with a special app to see if it was a winner—but McCann says youngsters started collecting and wearing them as fashion statements.
Coke partnered with the main music festivals in Romania, including Transylvania’s Untold Festival, recently named Best Major European Festival at the European Festival Awards.
McCann says the campaign reached 75 percent of Romanian teens and resulted in a sales bump of 11 percent.

Via: Ad Week

 

Campo Viejo creates real-time outdoor campaign for Streets of Spain festival

5 May 2015, London. Spanish wine brand Campo Viejo, owned by Pernod Ricard, celebrated its third annual Streets of Spain festival by incorporating user-generated social media content into its digital outdoor advertising, a first-of-its-kind campaign for the company. Held on London’s South Bank, the festival brought the food, wine, art, music and culture of Spain to one of London’s most popular locations for the full bank holiday weekend, from May 1st to 4th.
This year, visitors were encouraged to share their experiences via Twitter and Instagram using the hashtag #StreetsofSpain. For the first time ever, content shared to the #StreetsofSpain hashtag was then used in real-time on digital screens across London as part of Campo Viejo’s digital out-of-home (DOOH) campaign.
The outdoor activity was planned by Posterscope and Havas, and delivered the content to more than 100 digital screens across London using the Liveposter platform.
Samantha Brereton, client director for Posterscope, said: “This is the second time we have supported the Streets of Spain festival. This year we plan to help Campo Viejo build upon last year’s record-breaking success which saw 300,000 visitors join the festival, and are very excited to be using an extremely innovative and interactive outdoor campaign to help drive attendance.
“Using the Liveposter platform, we’re able to source visitors’ own content shared to the #StreetsofSpain hashtag in real-time, giving people across London a little taste of the festival. The festival is all about bringing Spanish life to London over the bank holiday weekend, and using visitors’ genuine experiences is the best way of representing that feeling to a wider audience.”
Lucy Bearman, head of marketing at Pernod Ricard, said: “Streets of Spain has grown from year to year, and we can’t wait to give this year’s visitors a taste of Spanish life this bank holiday weekend. There’s an incredible buzz across the weekend, and we’re delighted that Posterscope is helping us to spread that feeling by using visitors’ own shared experiences on digital screens across London.”

Exterion Media Celebrates Dylan Thomas Centenary Festival at Westfield

Exterion Media is excited to announce it has joined forces with Griff Rhys Jones and Game of Thrones star Owen Teale to promote the Dylan Thomas in Fitzrovia festival celebrating the 100th anniversary of Thomas’ birth.
Advertisements showcasing the festival’s highlight event, a performance of Under Milk Wood starring Owen Teale are currently on display on Exterion Media’s LCD pods at Westfield London and on the “North Star” HD LED screen at the gateway to Westfield Stratford.
The Dylan Thomas in Fitzrovia festival is a brand new festival for London. Fitzrovia is an area which played an important part in Thomas’ life and career, and the festival is bringing a huge variety of arts and entertainment to the Capital. Teale’s performance is his only date in Central London and is part of a week of festivities taking place.
Festival patron Griff Rhys Jones, commented,
“This is a new festival for London and we want to raise awareness of the performances and activities on offer. We all know that London is one of the busiest cities in the world, and the arts represent a very crowded space. With the help of Exterion Media we are able to cut through some of that noise and engage with a young, urban, highly connected audience.”
Jason Cotterrell, Managing Director, Exterion Media added,
“Westfield is an ideal location for showcasing this event given its unique quality as a ‘platform for fame’, giving brands unparalleled access to the right audience, in the right environment, at the right time. At Westfield, consumers are relaxed, enjoying themselves and in the mindset of spending money. We strive to connect brands with the right audience and are delighted to help Griff and the festival with their aim of bringing the works of Dylan Thomas to as many Londoners as possible.”
Via: Exterion

Art Festival Utilises Rain-Activated Ads from Seattle Precipitation

If you know one thing about Seattle, you know it rains a lot. If you know two things about Seattle, you likely know about its annual international music and arts festival, Bumbershoot. The festival, which takes place every labor day weekend, across indoor theaters and outdoor stages, which could be seen as problematic to some. For the people of Seattle, however, rain is the norm- so much so that the festival’s name itself, Bumbershoot, is actually derived from a combination of the words umbrella and parachute. A more difficult problem to solve is how to advertise the festival in a city where umbrella’s are usually up- preventing people from raising their eyes towards billboards. Thinking of Seattle’s constant rain, and the problems it can cause for ads,Publicis Seattle created and produced a series of rain-activated ads that works with the naturally occurring weather.
On the rare, dry day in Seattle, city streets appear as uninteresting as a city street elsewhere. On a rainy day, however, messages advertising the upcoming Bumbershoot festival show up all around the city. To achieve this effect, Publicis Seattle used a two-part spray painting system called NeverWet. The company used stencils to spray on messages with NeverWet that remain concealed until it is wet. When water touches the surface of the paint, it is repelled, thus revealing the messages.
Publicis Seattle was able to bring to life a concept that used the bad weather to its advantage. The idea to use NeverWet was innovative and cost effective, as a 14 oz bottle is priced at just under $30. In addition, NeverWet does more than just repel water. It also acts as a self cleaning, anti corrosive, and anti icing agent. This unique way of using the product in connection to the famous festival was both a natural fit, and a smart move.
Via: psfk

The ‘Biggest Design Poster Ever Made’ is 3-Dimensional and Interactive

Stockholm-based creative agency SNASK has created a fantastic poster for the Malmö Festival 2014—it is made up of gigantic, brightly colored, three-dimensional letters, numbers and shapes.
Instead of existing just in print and on screens, this eye-catching poster takes up an entire physical area—put together by hand, this epic design took “900 hours, 14 people, 175 liters of paint, 280 plywood boards and 10,000 nails” to complete.
In addition to appearing on the festival poster, this delightful creation will be installed at the Central Park in Malmö, where visitors will be able to climb, sit on and take pictures with the “biggest design poster ever made”.
To photograph this poster, one would have to do so from a crane, 30 meters up in the air.
Via: Design Taxi

British Airways Takes Centre Stage at the Isle of Wight Festival

British Airways provided a stage for emerging talent at the Isle of Wight Festival this year. Ten brand new acts from around the UK and Europe were given the opportunity to play to crowds of up to 55,000 from June 12 -14, 2014 on the #BAmusic Stage during the course of the event.
The acts, selected by British Airways, were chosen to represent some of the short-haul destinations the airline flies to from London Gatwick; bringing together artists from Spain, France, Italy, Croatia and of course the UK to the festival.
The ten acts British Airways is showcasing will include:

  • BAUNZ (Italy) –  Sleek Italian house from Rome
  • DJ TOTTIE (Spain) – Deep house and techno from the clubs of Barcelona
  • HARLEIGH BLU (UK) – Classic soul with a distinctive edge
  • XANDER MILNE (France) – French inspired disco and house
  • CHAMPS (UK) – Alternative indie folk from the Isle of Wight
  • REBECCA CLEMENTS (UK) – A future folk star from Bristol
  • KARYMA ELLIS (UK) – An R&B spin on an alternative pop delivery with jazz soul vocals
  • DJ MIA (Croatia) – Croatian inspired club bangers meets party classics
  • LAUREN ON REPEAT (UK) – Party tunes to make you dance
  • RAYON NELSON (UK) – Reimaging of acoustic and soul

British Airways staff were also on hand with essential items to help keep everyone refreshed and feeling great. Visitors to the #BAmusic stage and readers of Time Out magazine were also given the opportunity to win tickets to see the acts performing in their own country and explore their local music scenes later on in the year.
The event follows the success of last summers ‘#BABeachside’ event on Brighton beach, which saw people strapped in to airline seats and hoisted 100ft above the beach, while being treated to a fine dining experience from a kitchen in the sky.
This campaign was organised by psLIVE and featured in TimeOut London.

Heineken created personalised QR codes at a music festival

At the Heineken Open’er festival, festival goers could create customised QR code stickers that attendees could wear and scan to spark up a conversation.  The codes became social lubricants to make the concertgoing experience more social and fun.  5,000 codes were created by attendees.
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Via: jonathanmildenhall.tumblr.com