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Lingerie Brand’s Smoking Hot Ad Literally Sets Billboard On Fire

To show that their lingerie is too hot to handle, German lingerie company Blush set a billboard on fire, literally.
Created by Berlin-based ad agency Glow to advertise Blush’s winter sale, the billboard comprised of a 20-meter-long fuse in the shape of a woman and the brand’s logo made from 2,543 matchsticks, with the words ‘hot sale’ below it.
While the actual burning was over relatively quickly, it was a creative way of promoting the brand’s lingerie and no doubt attracted the attention of passersby. 

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Via: Design Taxi

Restaurant cooks up a hot ad for char-grilled steaks

A restaurant in Yekaterinburg in Russia decided to promote its flame-broiled steaks by flame-broiling its billboard as well. It is a pretty hot idea, if maybe overly literal. It’s certainly eye-catching!
Via: AdWeek
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