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World’s first ‘Hangover Bar’ opens in Amsterdam

The world’s first ‘hangover bar’ has been opened in Amsterdam.
Conceived by online mattress brand Matt, the bar is only accessible to people with guilt in their hearts and alcohol in their blood, as measured by a breathalyser-wielding employee at the door.
The Hangover Bar is a relaxed space offering people a comfy bed nestled amidst potted plants, their favourite movie(s), hydration, Innocent drinks, hangover food (through a tie-up with Foodora) and ‘fresh oxygen’.
According to this on The Culture Trip, Hangover Bar is open Friday to Sunday, between 10AM and 6PM.
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Via: PRExamples

Ikea to Open a DIY Pop-up Restaurant

Swedish retailer Ikea is opening an immersive pop-up dining experience in London, where the diners are also the chefs.
Do-it-Yourself restaurant, The Dining Club, will invite members of the public to take over the space on Shoreditch High Street to host their own dinner parties for up to 20 people and even have the diner named after them.
An expert chef will be on hand to offer guidance and supervision as they prepare their meal in a homely kitchen environment, choosing from a menu including a range of modern sharing dishes as well as some Scandinavian classics.
Ikea is keen to encourage people to spend more time cooking and eating together. The free experience will include food, booze and waiting staff who will also do the cleaning up afterwards so that the hosts can spend quality time with their friends.
The pop-up will incorporate a ‘Food for Thought’ workshop area where interactive masterclasses will be hosted by guests including Instagram star Pixie Turner and Great British Bake Off winner Edd Kimber, an Ikea kitchen shop and a kitchen showroom where visitors can browse kitchens of various sizes and styles.
Brunch, lunch or dinner slots at The Dining Club will be available from 10am to 10pm from 10 – 25 September and will be bookable online via www.ikea.co.uk/thediningclub. All visitors will leave with an Ikea treat
Via: Event Magazine

IKEA Replaces Cinema’s Seats with Cozy Beds to Surprise Moviegoers

As part of its ‘Wake Up Love’ campaign, IKEA Russia refurbished a cinema hall into a huge bedroom, decked out in its furniture.
Movie patrons were pleasantly surprised at the special set-up, which ran until 14 December 2014.
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Via: Design Taxi

IKEA Creates a Fun Vertical Wall-Apartment that You Can Climb

To promote the opening of the 30th IKEA store in Clermont-Ferrand, France, the Swedish furniture giant teamed up with communications agency ubi bene to install a vertical rock climbing wall covered with IKEA furniture.
The nine-meter-tall wall is decorated just like a showroom, except it is fixed in a vertical position. Hand grips and steps are even installed on the artificial wall for rock climbing purposes.
Members of the public are invited to climb the wall, with a safety harness and guidance from a professional, to try out the furniture in a fun and unique way.
Via: Design Taxi