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Ladbrokes 'Brexit Barometer' for EU Referendum

This week saw Ladbrokes’ launch a tactical campaign for the EU Referendum. They wanted it to be displayed in prominent locations in the run up to the vote to display their ‘Brexit Barometer’. This was a betting barometer for the EU referendum which was based on live odds. The copy was updated throughout the day. Simple yet very topical!
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Welcome to Vanchester

A ‘Welcome to Vanchester’ banner in central Manchester through BlowUp has been installed to greet United’s new manager. In conjunction with Posterscope and the Arena team, Betfair launched the PR stunt without any branding. The banner, emblazoned with the welcome message beneath a picture of the Dutchman, parodies the one put up on Deansgate by City to welcome Carlos Tevez after the former Reds striker defected to the Blues in 2009.
The original, which taunted ‘Welcome to Manchester’ across a picture of the Argentinian celebrating a goal, was paid for by supporters of the Blues and was seen as a swipe at the fact United are based in Trafford rather than Manchester, like City. Fans of the Reds got their own back two years later with a billboard poking fun at Tevez’s rift with Roberto Mancini. The digital poster showed a picture of the player – who had been suspended and was later fined after refusing to come on as a sub in a Champions League match against Bayern Munich – sitting on the bench with the slogan ‘Welcome to Carlos Manchester’.
This new taunt has sparked a tremendous amount of conversation globally. In under 24 hours there have been 8,210 twitter mentions by 7,397 people with an estimated 16.4 million impression spanning across 104 countries. This activity marks the second campaign booked this year with Betfair around tactical messaging as they continue to push the boundaries.

Dentsu Aegis Network Shops Back Vizeum's Camelot Win

Vizeum will draw on other agencies and divisions in Dentsu Aegis Network to service the Camelot media account.
Camelot, the operator of The National Lottery, awarded its £40 million planning and buying business to Vizeum last week.The win is the biggest in the agency’s history, ahead of the £34 million 20th Century Fox account it picked up in 2007.
Dentsu Aegis Network divisions that will work with Camelot include the outdoor agency Posterscope, the search specialist iProspect, the measurement and marketing effectiveness unit Data2­Decisions, the investment arm Amplifi and the insight panel Consumer Connections System.
Vizeum landed the account after beating OMD in a final shoot-out. The business was previously shared by OMD, which handled buying, and Havas Media, which worked on planning.
The process managed by Oystercatchers.
Via: MediaWeek