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Posterscope Germany shortlisted for 3 'Best Media Strategy' awards at the PlakaDiva 2017

Posterscope Germany are excited to announce they have been shortlisted for 3 awards at the PlakaDiva 2017.
From a total of nine submissions, three have made it to through to the final judging stages in the “Best Media Strategy” category. With only 5 campaigns in the category, Posterscope Germany have their fingers crossed for a good result at the awards ceremony, which takes place today (29th March) in Dusseldorf.
The 3 shortlisted campaigns are:
C&A with Christmas (in conjuction with Carat and Amnet)
Eckes- Granini with Sunny Views (in conjunction with HMS Group)
Ferrero with Your face on Kinder chocolate (in conjunction with Vizeum)
To view the full shortlist, please click here.
 

Clever Volkswagen Ads Show You Can’t Look at Two Places at Once

To deter drivers from ‘text-driving’, Volkswagen—with the help of German advertising agency Grabarz Partner—has created a series of clever print ads.
Each ad features two tiny images that are widely separated by a line of text, which says “Try looking at both at the same time”.
Viewers would find it difficult to focus on both images, highlighting the message that Volkswagen hopes to bring across—that it’s impossible to focus on the road while texting.
Via: Design Taxi 

Pick Your Colour with OBI

DIY retailer OBI promoted their bespoke personalised paint-mixing system though an interactive application developed with their creative agency “Jung von Matt” and Wall Decaux.
A webcam with a 55″ digital screen ran bespoke software installed into a bus shelter located in one of the most central and busiest locations in Berlin. The #ColourPicker software recognised the colours of the outfit of whoever was standing in front of the panel, and turned them into an individual personalised colour scheme.
After the quick software analysis, people could download their unique colours using a QR Code and got redirected to the nearest store to pick it up.
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Via: JCDecaux One World

Coca-Cola Sets Up Tiny Kiosks to Promote Miniature Cans

They say “good things come in small packages”—that seems to be the idea behind the Coca-Cola campaign ‘Mini Kiosk’.
To promote its Mini Cans, Coca-Cola and ad agency Ogilvy & Mather Berlin installed tiny Coke kiosks around cities in Germany.
The tagline for this campaign: “It’s the little things in life that makes us happy”.
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Via: Design Taxi

Creative Advertising Uses Polarizing Film to Highlight Plight of Lost Children

To help draw the problem of missing children into the public light, German agency thjnk came up with a set of creative billboards that helps the public “find” those that have gone missing. The advertising campaign cleverly employs polarizing film, along with a billboard that looks like an oversized Facebook Page.
The first step was to set up TV screens without polarizing film on the streets of Hamburg, which through the naked eye appear to be blank. The second billboard, shaped like a Facebook page, had polarizing film stretched across a large window which passersby could see through.
When people looked through the larger billboard, the images of missing children were clearly visible on the smaller TV screens. Not only does it tie in perfectly with the plight of these children, but it also engages people in a way that encourages them to feel responsible for “finding” the lost kids.
There are already plans for the billboards to be installed all across the country, which will hopefully promote the cause, and inspire people to come forward and offer their help in the ongoing search for missing children.
The campaign was created for the Facebook page, “Deutschland findet euch,” which translates to “Germany Finds You,” and also incorporated the expertise of the Effective Team and Screenlab.
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Via: psfk

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