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Forrest Media launch network of full motion DOOH in Northern hotspots

Forrest Media have announced the launch of their Northern FM Network.
The Network spans across 3 vital northern cities; Glasgow, Edinburgh and Manchester, with a total of over 2 million fortnightly impacts, enabling advertisers to take advantage of full motion digital out-of-home.
The locations of the Network include:

  • Glasgow Western Gateway- 50sq.m giant landscape screen located just before the busiest road junction in the country
  • Edinburgh Eastern Gateway- 50sq.m giant portrait screen situated overlooking the main A199 Eastern Approach to the city centre
  • Manchester Central CityScreen- 63sq.m giant landscape screen overlooking the heart of the city.

 
 
 

Forrest Media launches Scotland's largest double digital display

Forrest Media has launched its newest digital superstructure in the heart of Glasgow;  The ‘Xpressway’
A spectacular ‘V’ angled double digital display, overlooking the main arterial Clydeside Expressway, delivering huge numbers of vehicles (over 1.75m fortnightly impacts) to and from Glasgow and connecting on to the M8 for Edinburgh and the West, the Clyde Tunnel and the M74 South, as well as to the centre of Glasgow itself.
Each face displays an impressive 50 square metres of high resolution image, mounted onto an instantly recognisable L.E.D. Forrest ellipse.
The site will operate as a 1 in 4 (1 minute loop) and early adopters include Facebook, Pepsi, Las Vegas Tourism and Land Rover.
Marc Keenan, Forrest’s MD stated “The Xpressway is, without question, the largest and most impactful advertising site in Scotland and is already being asked for by name.”
“This latest development brings our Glasgow premium digital offering up to 12 giant screens across the city and we will continue to invest in only the best, with further announcements coming very soon”.
Via: City Screen Glasgow
 
 
 

Forest Launch ‘The Magnificent Seven’

Forrest is the first OOH Media Owner in the UK to deliver a geographically robust full giant digital offering encompassing an entire city.
With cover of 418,776 and 45.19% reach of the Greater Glasgow population,  no other media (with the exception of TV) can deliver such tremendous audiences to an advertiser.
Glasgow is the UK’s third largest city* and the Forrest Glasgow CityScreen Network offers Digital Out of Home advertisers a tremendous opportunity to target the 1.2 million Glaswegian population,  offering unavoidable impact at every major entry point into the City.
Available from the start of 2016, the 7 screens cover the main Northern, Eastern (Jan 2016*), Southern and Western approaches to the city, in conjunction with Forrest’s flagship Central screen on Union Street and the addition of brand new screens at the Quay Leisure Complex and the Glasgow Gateway on the Clyde Expressway (the cities’ busiest artery in and out of town).
The seven screen network guarantees exceptional impact and prestige for any advertiser.
The screens – all 44 sq.m or more in size (a 48 sheet is only 18sq m)  – deliver exceptional D3 L.E.D. premium resolution and have been specifically developed in high traffic stand-alone locations.
50% of the screens offer full motion capability.
mag72

Clear Channel UK awarded the Glasgow Street Furniture

Clear Channel UK has been awarded the Glasgow Street Furniture contract by Glasgow City Council. The contract, which came into effect on 3rd January, is for a period of five years, with the option to extend for up to 60 months. The out-of-home media owner, which currently operates street furniture contracts under its Adshel brand in over 300 local authorities, has been given the use of the advertising space located within 600 Glasgow City Council-owned bus shelters and is also responsible for their cleaning and maintenance.
As part of the contract, Clear Channel will upgrade 50 bus shelters with its Adshel Live digital screens. All city shelters will be fitted with Clear Channel’s ‘Connect’ Mobile Platform, allowing people to engage with advertisers by accessing interactive content via their smartphones, including games, vouchers and videos.
Dave Huckerby, Clear Channel Development Director, said: “We are delighted to have been awarded the Glasgow Street Furniture contract and are looking forward to maintaining the shelters, upgrading the paper estate and digitising fifty locations in the city to create new revenue streams. We are excited to be working with Glasgow City Council to offer the people of Glasgow engaging advertising.”
 

Forrest Media Extends Scottish Portfolio

Forrest Media is gearing up for an exciting 2015 and will shortly unveil another two giant sites to add to their digital portfolio.
Planned for early 2015, both the ‘CityScreen Glasgow Southern Gateway’ and the ‘CityScreen Edinburgh Eastern Gateway’ will stand at 50 sqm and will dominate vital routes into both major cities.
The new additions are set to increase Forrest’s portfolio to a total of eight digital screens throughout Scotland and the north of England.
The ‘CityScreen Glasgow Southern Gateway’ will be Forrest’s third digital outlet in Scotland’s largest city, whilst the Edinburgh site is the group’s third OOH offering in the nation’s capital.
For more information, please visit http://www.forrestgroup.co.uk/
Via: Outdoor Media Centre

blowUP Media to Unveil the Glasgow XX Towers

blowUP media, Europe’s biggest giant poster network, has secured two prime sites which will dominate the Glasgow skyline during the Commonwealth Games this summer.
The Glasgow XX Towers will provide advertisers with unrivaled opportunities to reach an audience of more than 1.4 million plus the third of the world’s population watching the Games on TV.
At 20 m by 40 m each, together they will total an area of 1,600 metres and so will be viewed every day by Games Crowds, the Glasgow population and the viewing audience.
Key venue viewing points include Sir Chris Hoy Velodrome, Emirates Arena and Celtic Park. The key arterial viewing points which feed into the Games areas include the M74, A74 (London Road) and A728 (Clyde Junction).
The Games run from July 23rd to August 3rd but the Towers will be available to advertisers for six weeks across the games.