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GPS-bottles lead the curious to the Heineken promised land

Heineken’s Bottle With a Mission campaign lures unsuspecting Amsterdam residents and tourists to their brewery in a certainly novel manner.
Heineken-GPS-bottle-in-action
This campaign, created by JWT Amsterdam, involved the creation of custom-made Heineken bottles which had integrated in them a GPS system designed to lead people who picked them up back to the Heineken Experience brewery. The bottles, placed randomly throughout the city, would activate and vibrate once picked up thanks to an accelerometer. The cap would then light up and start swiveling to point the way to the promised land, like a beer version of the Star of Bethlehem.
Heineken-GPS-Experience
 
Dirk Lubbers, Manager of the Heineken Experience, describes the reasoning behind the campaign best: “Handing out flyers is not very Heineken, so we wanted to play on the brand’s famous inventiveness, wit, and pioneering spirit and create something that stands out for potential visitors… Our key differentiator is that we invite each visitor on a cultural and historical journey, enabling them to interact with the brand. This initiative is a great representation of our approach: innovative, dynamic, surprising, and always leave you with unforgettable memories.”
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Via: psfk

Blocks's Smart Watch Offers Link between Wearable Tech and OOH

Blocks Developers are developing an open-platform, modular device.
With the aim of being fully customisable, the Blocks smart watch can be fitted with a variety of LED, E-Ink and touchscreen displays and software add-ons, including gesture control and GPS.
The watches will be able to be integrated with QR-code recognition and contactless payment, which means that they could be used to interact with out-of-home screens and advertising. The open source nature of the platform means that developers will be able to develop apps to integrate Blocks with other web-connected devices.
Via: Output Magazine