Posts

Unmanned boxes in unlikely locations show wherever there's a phone, there's a doctor

For every 33,000 Filipinos, there’s only 1 doctor. And for those living in far-flung areas, reaching a clinic, hospital, or a doctor will take hours of travel and thousands of pesos.
These statistics opened creative agency GIGIL’s newest online video for KonsultaMD, a phone-in service for people needing medical consultations. KonsultaMD involves a team of licensed and skilled Filipino doctors who provide 24/7 consultations via phone.
The video shows big white boxes painted with a red cross appearing in unlikely locations around the Philippines — on the top of a mountain, beside a river, along the side of a country road. People who were living in these hard-to-reach areas entered the box to find a small doctor’s consultation room. Instead of a doctor, patients found a mobile phone. When they picked up the phone, they were surprised to hear the voice of a doctor on the other end.
For the first time, these rural communities, among them indigenous people, have ready access to a doctor because of KonsultaMD’s phone-in service. The video further showed how much even just a simple phone call to a doctor can help patients get medical attention.

“KonsultaMD was introduced to the country in 2015. Despite being in the market for 2 years already, it still remains unknown amongst many Filipinos. The campaign objective was to create awareness and generate acquisition,” said Herbert Hernandez, Partner at GIGIL.
“We wanted to not only tell Pinoys that there’s a doctor wherever there’s a phone, but also allow them to experience it first-hand. Given that leap, we came up with a mysterious way to demonstrate this — by installing unstaffed pop-up clinics in medically underserved areas in the Philippines. We named it Doctor Everywhere’ to highlight KonsultaMD’s main advantage: direct access to real medical doctors, no matter where one is,” he added.
Hernandez further explained that the film captured real experiences and reactions from the patients. “We set up the unstaffed pop-up clinics in different far-flung areas of the Philippines and filmed people from the nearby communities lining up outside of them. The hidden cameras inside captured people’s real reactions to seeing just a mobile phone, rather than a physical doctor. Real consultations then took place,” he stressed.
Via: Adobo Magazine
 

Fortune tellers offer basic health checks to encourage the Thai public to visit their doctor

Many Thai people aren’t aware of their illness until it’s too late. The statistics show that there are less than 2% of Thai people who get an annual health checkup. However, they do like to go to fortune tellers when they want to know about their lives and health, as it forms part of their spiritual beliefs. It is also more affordable than going to a doctor.
The Thai Health Promotion Foundation saw the importance Thais give to fortune tellers as an opportunity to educate the Thai people on the benefits of a basic health checkup. As a result, the first-ever fortune teller booth that offers basic health checkup was established. With the discovery by medical experts that we can basically check our own health by looking at our hands, face and skin condition, similar to the way fortune tellers use for reading people’s fortunes. This knowledge enables Thais to do health checkups at home, creating an initiative for them to visit the doctors.
You can view the video here.