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AIDS Concern Hong Kong: Can You Smell the Prejudice?

AIDS Concern Hong Kong conducted a small experiment with coffee. They created a mobile coffee bar that gave away free coffee to anyone who wanted one. The catch? It was prepared by individuals who are HIV positive. They made it very clear that it was free coffee made by people with AIDS.
The video shoes the prejudice that people with AIDS often face. AIDS Concern Hong Kong created this small experiment to bring awareness to the prejudice these people face. So, would you accept free coffee from a person who is HIV positive?
Video here:
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Via: Creative Guerrilla Marketing

Powerful Anti-Text Driving Ad Shocks Moviegoers to Keep Their Eyes on the Road

To remind people to keep their eyes on the road while driving, Volkswagen created a powerful and interactive shock campaign.
Called ‘Volkswagen Eyes on the road’, the ad was shown as a trailer at the MCL Cinema in Hong Kong. It starts with a driver getting into a car and going off for a drive.
A text message from a location-based broadcaster is then sent to moviegoers in the cinema, causing many of them to take out their phones and look away from the cinema screen.
At this instance, the driver suddenly loses control of his vehicle and gets into a sudden and deafening crash—leaving moviegoers in shock, reminding them to keep their phones away while driving.
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Via: Design Taxi