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Artist Triggers Contagious Yawn in Times Square and Beyond

It’s a simple but brilliant idea – show the face of a man yawning and you might just yawn yourself. This is the idea behind Sebastian Errazuriz’s new installation in Times Square, A Pause in the City That Never Sleeps. Each night in January, from 11:57pm to midnight, Times Square’s digital billboards will show a continuous yawn on a loop.
Advertising screens fill with an omnipresent head looking dawn from the skies to the people passing beneath. Since yawn are contagious, the masses of people looking up at the screens will inadvertently feel like they will have to stop and yawn. As the yawning masses move through the city, they’ll now unconsciously carry their contagious message with them, spreading this moment of pause throughout the city.
Tim Tompkins, President of the Times Square Alliance, said, “The beauty of Sebastian Errazuriz’s piece is its attempt to induce a contagious moment of calm and pause at the otherwise bustling crossroads of Times Square. That juxtaposition is sure to be powerful for all who have the chance to see it. We will see how the largest digital display of yawns in history will affect the city that never sleeps.”
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Via: Mymodernmet

Installation Changes Colours and Patterns with Perspective and Speed

For his latest project called May-September, Los Angeles-based design studio Urbana’s founderRob Ley worked with Indianapolis Fabrication,to bring to life his design for the large-scale installation.
The large architectural installation was built on the facade of the Eskenazi Hospital in Indianapolis. It features about 7,000 multi-color metal panels that are angled in such a way that they create a unique visual for people who view the facade from different vantage points, at various speeds, and at different times of the day.
The challenge was to transform the parking structure of the hospital into something attractive and interactive at the same time.
The massive architectural art piece spans 12,500 square feet and was constructed with painted aluminum flaps, custom aluminum extrusions, structural aluminum parts and stainless steel fasteners.
The metal panels were installed at an angle and created with an east-west color strategy so that they change colors and patterns depending on where the viewer is looking at them and at what speed they are moving. This means, people who are walking or driving near the installation will observe a slow change in color and pattern as they move across the hospital premises. Meanwhile, the viewers who are driving along the street will notice a faster change in the color depending on which direction they are traveling to.
The architectural installation changes from yellow to charcoal or the other way around depending on where the viewer is and at what pace they are moving. The unique facade brings attention and beauty to a structure that is typically unnoticed. It also shows how a structure that is usually overlooked can be used as a medium for large-scale art pieces that brings something new to the environment.
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Via: psfk

Jellyfish Tank Installation Opens After Store Hours

The latest project by the artistic duo of Walter Hugo & Zoniel involves a derelict building, an automated shutter, and a tank of fluorescent jellyfish. Located in the the Northwestern city of Liverpool, the exhibit aims to intrigue and inspire people in the surrounding area. It’s also part of an intercity collaboration that will involve the event being live-streamed from Gazelli Art House in London.
Every evening from 26th June – 27th July, the shutter of the building will automatically open to reveal a space filled with tanks of mesmerizing jellyfish.
Via: psfk
 

Coca-Cola Sets Up Tiny Kiosks to Promote Miniature Cans

They say “good things come in small packages”—that seems to be the idea behind the Coca-Cola campaign ‘Mini Kiosk’.
To promote its Mini Cans, Coca-Cola and ad agency Ogilvy & Mather Berlin installed tiny Coke kiosks around cities in Germany.
The tagline for this campaign: “It’s the little things in life that makes us happy”.
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Via: Design Taxi

10ft Cocktail Glasses Appear in NY and LA in Mad Men Promotion

Ahead of the final series of Mad Men – set to air in the US on Sunday, 13 April – two 10ft high cocktail glasses have appeared in New York and Los Angeles.
The PR stunt, devised by Attack! Marketing, pays homage to the boozy ways of Don Draper and co. and counts down to the Season 7 premiere.
As the premiere draws nearer, the contents of the 900 litre cocktail will steadily drain.
The Mad Men installations can be found in front of Madison Square Garden, and on the corner of Hollywood & Highland.
Via: The Drum

Artists Install ‘Hands’ In Public Places to Highlight Social Problems

Four visual artists have embarked on a street art installation in Barcelona entitled ‘Hands’.
Sculptures of hands in various poses are placed in public spaces to bring attention to the social problems of the economic crisis in Spain.
For example, ‘begging hands’ are placed next to cardboard signs that read ‘Help Spain’ and ‘Help Art’, and hands making the sign of a gun or holding a noose are installed next to automatic teller machines.
Via: Design Taxi

Real-time video peephole between two cities

To promote its new high-speed service linking Lyons with Brussels, SNCF and TBWA Paris created a real time, dual location video installation. A cube was installed at the Place de la République in Lyons, which contained a hole and the instruction “Stick Your Head into Brussels”.  Anyone who did become part of a live video stream onto a screen in the Mont des Arts in Brussels creating a giant peephole from one city into another
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Via: OoH-tv

Pong Using Real Cars

The forward and reverse action of two real cars are used as Pong game controllers in this Smart Car installation.
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Via: adverblog

3D floating projection

To launch the new LG 3D Smartphone, Posterscope Taiwan created a diamond-shaped, three-dimensional holographic display in one of Taipei’s Department Stores.  The projection creates a display that appears to float and has a 360 degree viewing perspective to deliver the message that this phone allows you to record, view and share 3D content without glasses.  This was complemented with standard digital screens and an experiential zone that allowed customers to experience the innovative device first hand.