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Mondelēz International dispenses Oreos from interactive OOH game in the Great Oreo Cookie Quest

Oreo, the number one biscuit brand in the world*, has launched an out-of-home (OOH) campaign across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion.
The focal point of the OOH campaign is a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street.  It offers passers-by the opportunity to find hidden cookies in a version of The Great Oreo Cookie Quest game and win a free pack of Oreos, dispensed directly from the poster site.  The OOH game comes complete with its own bespoke mobile interactive game with location-based targeting around the dispenser to lead users to the OOH site and encourage participation in the quest.
The Great Oreo Cookie Quest is an on-pack promotion offering customers the opportunity to win a grand prize of a trip to California along with daily prizes.
The campaign runs two weeks across 245 panels and 10 Transvision screens in rail stations across London, featuring a variety of creative executions directing people to the New Oxford Street game and encouraging purchase in-store.
OOH campaign planning is by location marketing specialist Posterscope and Carat with creative produced by Liveposter and is part of a wider advertising campaign that includes TV, online and in-store activity and displays.
“We’re kicking off this year in style with a wonder filled activation that offers a great brand experience for consumers,” said Katie Dade, senior brand manager for Oreo. “As well as raising mass awareness of The Great Oreo Cookie Quest promotion, this OOH campaign, featuring the interactive game and prize dispenser, brings the game alive through an additional fun and experiential element.”
Thomas Mason, planning and buying director at Posterscope, added: ”It makes sense for The Great Oreo Cookie Quest campaign to incorporate an OOH element, not just to help drive people in-store to purchase but also to encourage them to join in The Great Oreo Cookie Quest as they go about their daily journeys across London.  The increasing digitisation of out-of-home means that we can devise ever more innovative and fun elements into OOH campaigns, in this case a great interactive game and Oreo cookie dispenser.”
*Euromonitor 2016

College uses interactive display to convince students to get the flu vaccine

Sometimes, a standard poster just won’t do to grab the attention of college students, and convince them to get a flu shot. This interactive display was installed over four hours, with 148 tissue boxes, directing students to get a flu shot. What began with hesitation from students to take a tissue, turned into a fun, interactive, and memorable experiential exhibit, and drove traffic to Student Health Services.
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Via: Ads of the World

Bio Suisse Cows deliver organic milk in return for a back scratch

“Make the cow happy, and in turn, the cow will make you happy,” is Bio Suisse’s motto for their organic milk.
Visitors to a shopping centre in Zurich had the opportunity to ‘massage’ dairy cows on an organic farm by simply pressing a button. In real-time 50 km away, an automatic cattle brush would operate, giving the cow a back scratch. The person who pressed the button would then be given a free sample of organic milk, to help the public recognise the benefits of going organic.
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Posterscope Singapore work with Mondelēz to develop Oreo Thins Sampling machines

Our affinity for big boxes that give stuff away!

In recent weeks, Singapore residents have had opportunities to obtain not only lemon-flavoured Oreo Thins but also cans of Carlsberg Smooth Draught from large metal boxes that appeared on the sidewalks of the Lion City.
The Oreo Thins Lemon machine, placed by Mondelez, working with Carat, Posterscope and Clear Channel, is a carnival-inspired claw machine that’s situated on Bugis Street. In contrast to the actual carnival machines, which are rigged to take your money and give you nothing in return 99 times out of 100, this device is rigged to make it easy for people to grab packets of the biscuits (or ‘cookies’, if you insist). According to a Clear Channel spokesperson, the machine is re-filled several times a day and is giving away about 400 packets each weekday, and 520 on weekends. It will remain in place until September 13.

Posterscope China use infrared sensors and touch screen technology to entice consumers to interact and exercise

Posterscope China helped adidas develop a campaign that tied into the hot summer days in the city. Infra red sensors and touch screen technology were used to create Climacool bus shelters which when activated enabled consumers to interact with adidas spokesperson Peng Yu Yan.

Shshelters in Shanghai iapm Square, Lion Plaza, Raffles and Nanjing West Road, people participate in the interactive presentation of this outdoor show: when people open the door, the device receives the induction signal and triggers and opens the screen , then adidas spokesperson Peng Yu Yan appears with a “call to exercise message”. The picture is very realistic attracting pedestrians attention to stop and watch.
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Cancer Research UK challenge smokers to check their lungs at bus shelters

A new interactive campaign from Cancer Research UK is encouraging smokers to check their lung capacity at bus shelters across the country.
The bus shelter ad, called the “Breath Test”, carries the copy “Take a deep breath and blow here”, with two arrows pointing to a circle into which passersby are invited to puff.
The outdoor posters invite passersby to blow into a small tube to see how smoking has affected their breathing. The longer they are able to puff into it, the more of the below message is revealed:
“If you are a smoker you might not get much further than this line. However, with help from a Stop Smoking adviser is it much more likely that you will be able to quit for good, so you will have a greater chance of making it all the way down to this point here.”
You can view the video of the campaign in action here.
Via: PR Examples
 

Home improvement store brings highways to life in Peru's biggest ever VR experience

Sodimac, Peru’s largest home improvement chain, and McCann Lima have partnered to create the biggest VR experience ever produced in the country.
The “Hijacked Highway” is a 360-degree virtual-reality experience that will allow co-pilots and passengers in selected cars to ride along the Panamericana Sur, which is the country’s most travelled road in summer, to view the highway’s billboards in a unique way.
The VR initiative intervenes in specific spots throughout the Panamericana Sur landscape (between its 11th and 97th kilometers) and replaces the traditional billboards and visual clutter that drivers have to endure. The experience presents 3D animated images of Sodimac’s main summer offerings in funny and surprising forms, bringing to life their underlying idea, which is to show consumers that Sodimac is an expert when it comes to transforming and enhancing any space.
The campaign also explores an alternative media and guerilla-marketing strategy for Panamericana Sur, which is a highly-prized and expensive advertising arena during the summer season–ad placements on the billboards along the highway are the Peruvian equivalent of having a Super Bowl spot. The “Hijacked Highway” experience demonstrates how advertisers can compete for consumer attention with far less media investment, and in this case, adding a very powerful call to action.
Via: Best Ads on TV

'Tap to be a life saver' with Surf Life Saving Australia

Surf Life Saving Australia (SLSA) has launched the latest installment of its “Be a Lifesaver” campaign with an Out-of-Home execution by JCDecaux, using ‘Tap and Go’ technology, that asks passers-by to ‘play’ a part in saving lives and make a donation.
SLSA and JCDecaux have partnered to deliver this ‘playful’ take on a serious issue via an interactive execution that aims to raise awareness, as well as much needed funds, for the iconic Aussie charity.
The custom-built, arcade-style game Innovate digital touchscreen panels, located at Campbell Parade, Bondi Beach, aims to attract beach-goers to the cause with a ‘Whack-a-mole’ inspired game. Lights and music are used to engage passers-by, who are encouraged to donate $1.99 using Tap and Go technology.
The panel features eight  ‘hands-up’ icons that also appear in swim safety signage and the SLSA’s “Be a Lifesaver” campaign. The aim of the game is to ‘save’ as many swimmers as possible in 30 seconds by tapping the waving figure icon as it lights up and beat the highest score. After engaging with the game, users are prompted to donate on the spot.
Typically a game of skill that rewards the player with tickets or tokens for achieving a high score, SLSA’s Innovate panel reward participants with the knowledge that they have ‘played’ a part in saving a life by making a donation.
“Rewarding audience engagement with real value is essential to any successful interactive outdoor campaign. Combining gaming with Tap and Go donation technology is a win-win scenario,” said Alan Klein, Head of Creative Solutions, JCDecaux. “We’re proud to provide an easy and rewarding way for people to donate today to Surf Life Saving Australia.”
Surf Life Saving Australia CEO Melissa King said: “This special build outdoor campaign provides an engaging experience for the community and not only helps raise awareness but also much needed funds.
“Support from JCDecaux in trialing this new technology for our campaign has been amazing and we hope the community will jump on board,play and donate. This is the third year JCDecaux has provided pro bono support for our national ‘Be A Life Saver’ campaign.”
 

Via: JCDecaux Australia
 

How Tropicana brought sunshine to Times Square in the middle of winter

The juice brand celebrated the beginning of its 70th year with a four-day interactive consumer pop-up focused on positivity.

Tropicana  recently brought a bit of sunshine to New York, encouraging people to bring out their best selves. The juice brand hosted its #YourBestYou activation in Times Square from January 14 to 17, bringing to life the brand’s new platform—which is focused on positivity and optimism—as part of its relaunch for its 70th year. The activation offered consumers a variety of interactive experiences inspired by the brand relaunch.
The pop-up event, which was produced by MKTG, invited passersby to go inside of a domed tent that resembled an orange. Inside the tent, interactive experiences included video stations that allowed guests to create custom messages, picking out inspiring messages from an orange tree replica, and a green screen photo station that projected images with animated backgrounds on a Times Square billboard.
You can see imagery from the campaign here.
Via: BizBash

Coughing billboard highlights the risks of smoking

Similar to Posterscope and Carat Scotland’s 2015 coughing billboard to raise awareness of lung cancer, to most passersby, Åkestam Holst’s latest work for pharmacy Apoteket Hjärtat seems like an ordinary billboard.
But thanks to in-built smoke detectors that react to smokers lighting up and smoking anywhere near it,  when someone near the screen lights a cigarette, the billboard awakens. The model featured in the billboard then starts coughing before the smoker  gets tips on various nicotine-products to substitute smoking.
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Via: Little Black Book
 
 

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