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JCDecaux's Putney Bridge Showcase is Live

JCDecaux, the world’s largest Outdoor advertising company, has added Putney Bridge Showcase, a premium large format digital site, to its extensive digital presence in London.
The two screens of The Putney Bridge Showcase will go live today and become the latest addition to the South West Network.
The South West Network is a collection of exclusive digital large format sites in the South West of London, reaching affluent audiences around areas such as Putney, Barnes and Richmond. The new Putney Bridge Showcase will attract 1.4 million additional impressions over a two-week period. (Source: DFT)
The South West London audience is recognised as more difficult to reach compared to other audiences across other areas of London. With 11% more likely to be light TV viewers than other Londoners, and 25% more likely to be on the road six days of the week, out-of-home is a key engagement point for audiences in this area. (Source: Route and YouGov Profiles)
JCDecaux has plans for additional digital sites across the South West London area in 2016, including Wandsworth and the A3.
Spencer Berwin, Co-CEO at JCDecaux said: “The South West audience is now even easier to reach thanks to our expanding premium digital network. Putney Bridge is a valuable asset to our digital portfolio in London, and will provide brands with the targeted reach they are looking for.
Via: JCDecaux

JCDecaux UK Appoints Co-CEOs

JCDecaux, the number one outdoor company in the UK, announces that it has appointed Spencer Berwin, Managing Director –Sales and Philip Thomas, Finance Director as co-CEOs of JCDecaux UK, reporting directly to its Chairman, Jean-François Decaux. The new positions take effect immediately and are a reflection of the company’s continued growth and expansion. Following the recent win of TfL’s bus shelters in London and its strategy to make the UK the global capital for digital outdoor, the management structure will be instrumental in the ongoing success of the company.
Jean-François Decaux said “After three years directly running the UK business and following our recent major contract wins, I have decided to hand the day to day management of the company to Spencer and Philip.  I have the utmost confidence in them both to continue the success of the UK operation as we accelerate the investment in our digital transformation strategy with the roll-out of 1,000 84 inch screens to the streets of London.  They have been with the group for a significant number of years and it is this stability of our management team that will continue to be a key strength in our future success.”
Via: JCDecaux

Western Avenue Tower is Live!

JCDecaux adds Western Avenue Tower to its market leading digital large format presence in London.
The Western Avenue Tower adds an audience of 1.7 million over two weeks and completes the W8 Network which includes eight premium portrait digital sites such as the iconic M4 Torch and the Marylebone Tower.
Spencer Berwin at JCDecaux said: “West London reaches highly affluent audiences commuting into London every day. The new W8 location has been hand-picked in order to ensure it adds to our already existing network and has the highest possible impact. We have a huge development pipeline for 2016 to add to our market leading existing footprint and this is just the start of our exciting digital programme for London this year.”
Via: JCDecaux
 

JCDecaux's MyCONNECTIONS has Launched!

JCDecaux have just launched their brand new ‘MyCONNECTIONS’ to enhance their insight and data offering.
MyCONNECTIONS consists of three new portals including our brand new ‘MyLondon’ community. It collectively reaches a total audience of almost 10,000 people across the UK!
MyLondon is a 5000-strong panel alone, and has been created following our recent TfL bus shelter contract win, enabling us to connect clients to the distinct urban audience. The new panel is run by ResearchBods and allows clients to ask opted-in respondents questions via a website or the dedicated app and receive feedback within hours.
Additionally, MyLondon runs surveys, polls and diaries across the year. The panel covers both the central 33 boroughs as well as ‘Greater Greater London’ which covers people who visit London to either work or shop but don’t necessarily live within the traditional boundaries.
The other two panels consist of MyShop (formerly known as Connected Consumer), and MyCommute (formerly known as Connected Commuter).
The communities for each of the three panels have been built to feel like a social network platform. The brand new features on offer make them incredibly user-friendly and attractive to the individual range of audience sets.
There are also some fantastic prizes and incentives on offer that have been tailored to each individual panel to make sure that they have captured the best quality content from a happy community.
Please get in touch with JCDecaux at MyConnections@JCDecaux.co.uk to put forward a question for a poll or quick survey, to feed into the monthly surveys or just for a chat with one of our friendly community brand ambassadors to discuss opportunities for bespoke research.
Follow on twitter at for a sneak peek at the latest stats.
Via: JCDecuax 
 

JCDecaux Begins 'World's Biggest' Rollout of Digital Screens on London Bus Shelters

The French-owned outdoor giant won the Transport for London bus shelter contract from Clear Channel last year.
This week’s move is the start of what the company calls a “digital transformation” with 1,000 new screens going up in leading locations, including Covent Garden, Holborn and Knightsbridge.
The bus shelters will have 84-inch, connected, dynamic HD screens which were described by JCDecaux as “the largest ever deployed at scale”, adding nearly 40 per cent to the screen size.
The new bus shelter screens will cover the capital’s major shopping areas, accounting for £1 in every £5 of the UK’s retail spend, according to data from JCDecaux.
The rollout comes just a week before TfL decides its £1 billion Tube advertising contract for which JCDecaux is bidding against Exterion Media, the incumbent.
Jean-François Decaux, the chairman and co-chief executive of JCDecaux, said: “The start of our digital bus shelter transformation doesn’t just mark an important milestone for JCDecaux, but also for London.
“We are committed to making London the global showcase for digital out-of-home and forecast more than 50 per cent of UK advertising revenues to be coming from digital by 2017.”
JCDecaux admitted last week in its annual results that UK revenues rose only 0.4 per cent on an organic basis, blaming “softness” in the market last year.
Via: Media Week 

JCDecaux Host “2016 Kick Off Session”

On the 20th January JCDecaux held their “2016 Kick Off Session” at the Royal Institute of British Architects on London’s Portland Place for the employees of  JCDecaux. Guest speaker Stephen Whyte, CEO, Posterscope, spoke about his vision for OOH, the challenges faced as well as the fantastic growth opportunities, whilst the other guest speaker, Paul Frampton, CEO, Havas Media, spoke from an agency viewpoint about  the new opportunities arising for advertisers, and the fascinating world of mobile. There was also a panel made up of Alex Matthews (BBH), Dubose Cole (JWT), Will Harvey (VCCP), and Chris Cardew (Mindshare) who discussed creativity and innovation in the industry.
Paul Frampton Creativity Panel

JCDecaux Launches London Based Digital Creative Hub ‘JCDecaux Dynamic’

Paris, 21 January 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, today announces the launch of its London based digital creative hub ‘JCDecaux Dynamic’ with the appointment of BBH’s Alex Matthews and Rick Burgess.
JCDecaux Dynamic will focus on the creative side of digital content and technical creativity for out-of-home enabling JCDecaux’s clients to deliver contextually aware advertising and innovative creative.
The outdoor advertising group, which operates 49,300 digital screens in 30 countries, is bolstering its team with creative and technical expertise from BBH in order to advance its digital offering that will provide new ways for brands to engage their target audience.
Former head of creative technology at BBH, Alex Matthews will be heading up the new hub as managing director. He will be responsible for launching JCDecaux Dynamic, developing its products and services and establishing innovative creative production capabilities for JCDecaux.
Prior to BBH, Alex Matthews joined creative agency Dare as technical director, changing many of the processes and delivering major sites for Sainsbury’s and other brands. He was also involved in founding award winning mobile agency Marvellous which was subsequently bought out by Aegis.
Rick Burgess, former technical lead at BBH has been appointed as JCDecaux Dynamic’s CTO responsible for the development of the required technology and will lead a technical team. Rick Burgess has 15 years of experience in the technology industry, having worked on developing award winning campaigns for the likes of British Airways, NHS, Diageo and Waitrose.
During their time at BBH, Alex Matthews and Rick Burgess developed Beakle, a platform enabling consumers to listen to synchronised sound from digital outdoor screens using their mobile phones. The technology was used for JCDecaux’s Jurassic World Waterloo takeover in summer 2015.
Both new hires will start their new roles on 1 February. Rick Burgess reports into Alex Matthews while Alex Matthews reports directly into Chairman of the Executive Board and Co-CEO of JCDecaux, Jean-François Decaux.

JCDecaux's Season's Greetings Showcase

Children from over 10 primary schools have been chosen by JCDecaux to bring ‘Season’s Greetings’ messages to the public with digital screens nationwide across retail, rail and roadside locations throughout December.
Schools taking part include: Ridgeway Primary Academy in South Shields and Low Road Primary in Leeds, selected via Virgin Trains East Coast – in addition to Millbank Primary in London and Pleasant Street Primary in Liverpool.
Additionally, in Edinburgh, JCDecaux teamed up with The City of Edinburgh Council to run a city-wide competition, with the winning artwork from multiple schools showcased across bus shelters on Princes Street.
Head teacher Michael McCarthy from Ridgeway School in South Shields said: “This was a fantastic opportunity to showcase the wide range of art produced by our pupils and to bring it to a wider audience. The children were thrilled to be involved. This initiative shows the impact that just one person can have on others, and that by doing something good you can positively impact on many. It’s really put our school on the map, and I’m delighted that we are bringing season’s greetings to people out and about shopping and travelling.”
Jennie Pitt, People Engagement and Corporate Responsibility Manager at Virgin Trains East Coast, said: “We are always looking for ways in which we can work with our local communities. We are delighted that JCDecaux approached us to host the artwork of children from local schools in stations across our route.
“The children have done an amazing job, their artwork will bring festive cheer to our station environments.  We know it will be enjoyed by the many customers that will be passing through our stations throughout the Christmas period.”
This is the second year that this festive initiative has run across JCDecaux’s digital content channel.
Locations where the showcase can be seen includes major rail hubs across London e.g. Euston, King’s Cross, Liverpool Street, London Bridge, St. Pancras, Victoria and Waterloo as well as Brighton, Glasgow, Leeds, Liverpool Lime Street, Manchester Piccadilly, Newcastle Central Nottingham, Sheffield, York to name but a few.
It will also be showcased across retail screens UK-wide including major shopping destinations such as Bluewater, Brent Cross (London), Bullring (Birmingham), Eldon Square (Newcastle), Intu Lakeside, Liverpool One, Trinity Leeds, St David’s (Cardiff)

Taste the Brightside With Lipton Ice Tea in Belgium

Last month in Brussels, on the Place Louise, passersby were invited to sit down on deckchairs and enjoy the sun and music while promoters distributed some ice cold Lipton Ice Tea cans and yellow sunglasses…  inviting them to start the summer taking selfies and sharing them on social media. Free Wi-Fi was also provided.
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Via: JCDecaux One World