Marks & Spencer and JCDecaux Present the First Virtual Catwalk in the Netherlands

Marks & Spencer and JCDecaux Netherlands created a virtual catwalk in The Hague showcasing the new spring collection with an interactive bus shelter – the very first interactive campaign in the Netherlands to use the swipe technology. Using the interactive screen, passersby were able to swipe through the entire collection very easily, and when they selected a garment a catwalk clip was live streamed helping them to better visualize how it looked in reality. Every single garment from the collection had its own catwalk clip.
Passersby were encouraged to interact with the screen, and while swiping through the available outfits they could see the actual prices. All outfits on display were available for customers to order via the Marks & Spencer’s Dutch website and in their new flagship store near the bus shelter.
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Via: JCDecaux One World

Donate Warmth Via Bus Shelters

In the Autumn of 2013, Vienna’s City Park, one of the most important sleeping areas for homeless in Vienna, became restricted to them. Consequently hundreds of people suffered from this.
In order to draw attention to this issue, Gewista developed a heating 6-sheet by replacing florescent tubes with heat lamps. For €1 people waiting for the bus could enjoy warmth a few minutes, while the donated money helped to slightly improve the lives of homeless people.
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The Power of Big 3

JCDecaux has unveiled The Power of Big 3 research project, which provides a close analysis of JCDecaux’s core mall digital 6-sheet network and the effect of M-Vision to a campaign’s success.
JCDecaux’s key research findings reveal that the mall digital 6-sheet network doubles the spontaneous brand awareness and also increases spontaneous ad awareness by 61%. JCDecaux can also reveal that mall digital 6-sheets increase levels of purchase intent by 47%.
The Power of Big 3 also reveals that the addition of M-Vision increases the premium nature of a brand and heightens levels of consideration and recommendation.
As part of JCDecaux’s investment in premium digital Outdoor, JCDecaux’s M-Vision screens will become part of a planned network of 43 large-format screens in city centres at malls and train stations, with the national digital 6-sheet network set to rise to 1400 screens across environments in 2014.
Via: JCDecaux

Motion@Waterloo Goes Live

The UK’s largest indoor advertising screen, Motion@Waterloo, goes live for the very first time at London’s Waterloo railway station today.
Motion@Waterloo is a powerful new communications channel at the UK’s busiest station, delivering a captive audience of four million commuters every fortnight. Part of JCDecaux and Network Rail’s vision for the future of rail advertising, it consists of a state-of-the-art, 40 x 3 metre, 6mm pixel, high-definition screen spanning the length of the concourse.
Motion@Waterloo is part of a plan targeting the affluent commuter audience in a progressive way across Waterloo, Euston, Victoria and Charing Cross stations. Reaching an audience of two million highly connected commuters, Motion@Waterloo is a key ‘gateway’ to London and the affluent South East.

Winner Of The JCDecaux Innovate Campaign Of The Month

In the city of Bratislava, JCDecaux Slovakia fully wrapped a bus shelter to promote exotic holiday destinations. Using electroluminescent foil, they transformed a bus shelter into a beach hut with a thatched roof and used lighting to display beach imagery. The whole external faces of the shelter were animated, illuminating one face after another.  This campaign ran for 4 weeks long and was in one bus shelter in Bratislava.
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Via: JCDecaux One World

JCDecaux launches @Railbookclub community for commuters

JCDecaux, the UK’s leading Outdoor advertising company has launched @Railbookclub as an exciting new service for commuters, bringing the latest passenger reviews and book recommendations to passengers via digital screens in stations nationwide.
With the aim of connecting commuters across the UK, @Railbookclub invites passengers to tweet their recommendations to @Railbookclub, running a selection of tweets across JCDecaux’s national network of digital screens.

Peroni cinema billboard

Posterscope, MPG Media Contacts and The Bank created the spectacular ‘Cinema Peroni’, a real cinema open to the public for two weeks at a JCDecaux’s Old Street poster site in London.  Measuring 8 x 6 metres, ‘Cinema Peroni’ seated 20 people in cinema-style  blue seats with a specially commissioned film projected onto a billboard. The cinema was flanked by two other billboards which were fitted with a giant silver reel, spooling blue film.