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KitKat dance challenge rewards commuters with a chocolate bar!

To illustrate KitKat’s “Have a break, have a Kitkat” tagline, Nestlé collaborated with JCDecaux Colombia to transform 3 bus shelters into dancing machines.
Passers-by were invited to follow the steps and enjoyed a dance while waiting the bus. When the song was finished, the score was shown on the screen and participants were able to take a KitKat bar from the dispenser as a reward!
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Via: JCDecaux Columbia

KitKat: The World’s First Massage Billboard

There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, but because Adshells/Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike.
And this one is awesome. The World’s First Massage Billboard from KitKat. With a bunch of locations across Columbia, anyone tweeting about being stressed, tired or or just needing a break, was replied to with a message from KitKat and location details of where to find one of their special Massage Billboards.
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Via: Digital Buzz