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Ocean and British Fashion Council Turn London Fashion Week into National Celebration

For the first time in its history, London Fashion Week (LFW) will be screened to more than 35 million people across the country in a new collaboration between the British Fashion Council and Ocean Group.
In a UK media first, exclusive footage from the shows of top designers including Temperley, Ashish and Osman will be screened across 60 Ocean and Signature Outdoor digital out of home sites in Birmingham, Bristol,  Edinburgh, Glasgow, Leeds,  Liverpool, Manchester and  Newcastle and on four locations in London including Canary Wharf, Holland Park Roundabout, Two Towers West and Westfield London.
The campaign breaks with a LFW countdown on February 15 and runs until February 23. It was planned by the British Fashion Council, BBH and Ocean.
Content will include live streams from six catwalk shows, reaching 14 million during the course of LFW.
Caroline Rush CBE, CEO, British Fashion Council said: “Collaborating with Ocean means we are able to bring London Fashion Week to more people than ever before. With more conversations taking place around involving the consumer in fashion weeks this is the perfect opportunity to open up parts of LFW to the public not just in London but across the country.”
Ocean CEO Tim Bleakley said: “Our partnership with the British Fashion Council builds on previous innovations which allowed us to present the UK’s first shoppable billboard in association with Twitter and Top Shop and broadcast the AW15 Hunter Original London Fashion Week show across The Grid. This new venture amplifies the attention afforded by London Fashion Week, allowing designers and brands to reach significantly wider audiences across the Ocean portfolio.”
Opening on February 19, London Fashion Week  AW16 returns to showcase 83 designers on a schedule that boasts some of the world’s most influential creative talent.
Alongside live streams, special preview content across Ocean screens will celebrate the talent and variety of designers showing on schedule, followed by daily round ups of all the show events and highlights during the week itself.
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Via: Ocean Outdoor

Topshop Engages VR Technology to Live-Stream Fashion Show to Oxford Circus Shoppers

Topshop is to live-stream a virtual reality (VR) experience of its London Fashion Week show taking place at the Tate Modern, giving fashion fans the chance to virtually view the proceedings from its landmark Oxford Circus store.
Working with 3D specialist agency Inition, Topshop will give shoppers at its store VR headsets to don, enabling them to experience a 360-degree virtual world comprising a live-feed of the catwalk show, backstage goings-on, VIP arrivals, set design and animated features.
The Topshop Unique Show will be available to view by shoppers on the 16, 17 and 18 February during store opening hours.
The show itself will take place in the Tate Modern’s Turbine Hall, with an open-set design that will allow visitors to the venue to view the proceedings from various viewpoints around the gallery.
Topshop will also stream the show and content to its website. Activity will include a live Twitter gallery on its homepage from the morning of the show and the retailer has asked fashion insiders to tweet content from the front row of the show. Topshop will also post Vine videos.
Sir Philip Green, owner of Topshop parent Arcadia Group, said: “This season’s live stream in virtual reality between two iconic London destinations, the Tate Modern and our flagship store in Oxford Circus, takes the idea of the traditional fashion show to a new dimension, as we continually look for new ways to engage, excite and involve our customers.”
Andy Milns, co-founder and creative director of Inition, added: “We are excited that Topshop have the vision to explore the next revolution in mass media – virtual reality. VR is the ultimate interface to the digital world with the power to transport the user to another place as soon as they put on a special display.”
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Via: BrandRepublic