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London City Airport Launch City Traveller Network

Part of the Wildstone designed City Suite portfolio of digital sites, City Traveller has launched today (8th February).
Comprising of 12 x 75 Samsung Hi Bright screens housed in bespoke structures that champion UK industry and design.
“Working with Wildstone we have created a portfolio of sites that are designed to complement the industrial heritage of our unique location in London. Combined with the Samsung Hi Bright screens and locations that cannot be missed, this is the first phase in our deployment of digital media outside of the terminal itself” comments Sally Emms, Head of Media Sales, London City Airport.
City Icon will be launched in April and provides a dominant focus at the terminal front. Building on the design theme on a much grander scale and incorporating two 3m x 6m LED screens.
The final addition will be the City Welcome site which includes a 10m x 3m LED screen set amongst a living wall and bespoke lighting scheme at the entrance to the airport and Private Jet Centre.
Souce: Outsmart

Carlsberg's latest stunt gives holidaymakers a pick-me-up

Carlsberg livened up the baggage carousel at London City Airport last week by giving away crates of lager.

Passengers waiting to collect their bags were surprised by the arrival of crates of Carlsberg on the carousel, carrying the invitation ‘Take Me, I’m Yours’. The brewer secretly filmed the giveaway and posted it on social media to mark the return of the Carlsberg advertising strapline, ‘If Carlsberg did…’.
Passengers also shared the stunt on social media, claimed Carlsberg, which said Instagram user Garfla posted an image and the caption ‘If Carlsberg did Air Travel’, while @sarahthemachine tweeted ‘London City Airport: home of a mythical baggage claim giving people free cases of Carlsberg! Many happy travellers!’
“Waiting for your luggage when you get home from holiday is that defining moment when you know that your holiday is over, so that’s why we decided to cheer up returning holidaymakers with a crate of ice-cold Carlsberg,” said senior brand manager Dharmesh Rana.
The activity follows a series of ‘If Carlsberg Did’ stunts including a beer dispensing poster and drone delivery service.
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Source: The Grocer