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#whatmakesyoublush NARS Campaign To Promote New Store Opening

On Friday 10 and Saturday 11th June, NARS Cosmetics will be celebrating the opening of their new standalone store in Covent Garden. It wouldn’t be a celebration without a distribution of their number 1 Blush in the US, Orgasm Blush.
Using models dressed up like the woman featured on the Blush packaging, NARS will be distributing card samples of the limited edition range of their ‘hero’ product. There are a total of 20,000 samples to distribute across the 2 days with a further 2,000 vouchers to give out and with those engaged in the activities organized by the models at the store.
Created by Monsieur Nars himself in the late 90’s, the Orgasm Blush quickly became a sensational product, winning countless awards and becoming the #1 best-selling blush in the United States.  
With its peachy-pink and universal flattering shade, Orgasm Blush is suitable for all skin tones. Just enough to make you blush! And as we can never have enough of a good product, the original blush offered in stores is being customized to a limited-edition oversized compact, available to all buyers.
To make the experience memorable, all NARS enthusiasts are encouraged to Twitter and Instagram a picture throughout the day while using the hashtag #whatmakesyoublush on the Orgasm paddles distributed during the event.
The project was organised by MKTG UK, Dentsu Aegis Network’s experiential global brand.
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NARS and Steven Klein Collaborate with psLIVE for Beauty Pop Up

To celebrate the highly anticipated collaboration between NARS and Steven Klein, psLIVE helped launch a pop up which consisted of a series of events over four days. The event was open 3rd – 6th November at 15 Bateman St Soho and was open to the public during the day 10am – 5pm.
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People were able to view the collection, receive a free NARS makeover, have a go in the GIF booth and also enjoy the bar (free mocktails!) Tuesday evening was the launch party with 160 guests, consisting mainly of press. The party had Little Boots DJing as well as cocktails and canapés. Wednesday evening was Stylist reader’s event with Andrew Gallimore giving a makeup tutorial. Then finally, Thursday was a blogger event with In The Frow blogger.
The event generated over 2 million social media impressions and the client describes it as ‘phenomenal’.
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L’Oreal Digital Shift for Real-Time Beauty Application

L’Oreal’s Makeup Genuis App offers a virtual experience for cosmetics. The app allows potential customers to see themselves wearing makeup that isn’t already applied in real life. Instantly try on different shades and shadows at the quick tap of a button by applying makeup to your reflection. When you hold your smartphone up, the preferred lip gloss, eye-shadow or bronzer moves along with your facial expressions while taking into effect the surrounding light.
Virtual cosmetics is a mess-free experience developed by a team of scientists and engineers in the company’s Connected Beauty Incubator. The team of 15 built out the app over two years, testing eye, lip and cheek products on hundreds of models with various skin types and colors. They put the models under 400 different lighting conditions to capture the natural change in shade and texture. Over 100,000 images were taken to differentiate the makeup from real-life and digital. According to Bloomberg Businessweek, Makeup Genius is the company’s most advanced digital production to date.
There’s no denying the app is head of the curve when it comes to beauty technology. Users can browse and ‘try-on’ different looks from makeup artists or scan any in-store product to see how it models through the screen. App users can share their favorite looks or designs with their friends and social networks for fun or to gather feedback on their new look.
Makeup Genius is available in France and the U.S., and has reportedly 1.7 million downloads to date. Makeup Genius is available for iOS download in the App store.
Via: psfk