Clear Channel launches Malls Live XL

Clear Channel UK has announced the launch of ‘Malls Live XL’, premium large format digital screens in Malls right across the UK. Malls Live XL has been unveiled with the launch of full motion portrait screens in Festival Place in Basingstoke, Manchester Arndale and Intu Merry Hill by the end of 2016.
These will be followed by the introduction of portrait Malls Live XL to The Mall at Cribbs Causeway in Bristol, Intu Trafford Centre, and three further screens in 2017. Landscape Malls Live XL is live at Intu Trafford Centre in Manchester, and will launch in London in early 2017.
Malls Live XL will join Clear Channel’s market-leading retail portfolio which includes Malls Live digital 6-sheets in Malls nationwide, and the UK’s largest digital Out of Home supermarket network; Sainsbury’s Live and Asda Live.
Malls Live XL will allow advertisers to reach thousands of shoppers in some of the UK’s top leisure destinations, complementing the smaller format Malls Live proposition with the grandeur of premium large format digital. Like the rest of Clear Chanel’s digital Out of Home network, Malls Live XL will be underpinned by Play iQ – the media owner’s pioneering web-based content and inventory management system.
Justin Cochrane, CEO at Clear Channel UK, said: “We’re thrilled to be launching our Malls Live XL network, with the introduction of premium large format digital screens in malls right across the UK.
The launch of Malls Live XL builds on the success of our fully digital Malls Live and supermarket networks, and gives advertisers the opportunity to reach a valuable shopper audience in a leisure environment, when they are in the mood to spend. The flexibility and prestige of large format digital enables brands to activate purchase decisions at the point of sale, with immediate and powerful impact.”

British Land secures 100 screen portfolio deal with Clear Channel UK

British Land has signed a significant digital advertising contract with Clear Channel UK to install over 100 digital advertising panels across its regional and local multi-let retail portfolio. The initiative supports the company’s vision to create Places People Prefer by enlivening the consumer experience in response to changing modern consumer lifestyles.
In addition to driving incremental income into the business, British Land will benefit from enhanced consumer insight to further its already strong understanding of consumers which informs its strategy and benefits occupiers by increasing retail spend. The transaction represents a first for both British Land and Clear Channel UK in its scale.
State-of-the-art digital advertising panels will go into centres including Meadowhall, Sheffield; Ealing Broadway, W5; Drake Circus, Plymouth; St Stephen’s, Hull; Glasgow Fort; Fort Kinnaird, Edinburgh; New Mersey, Speke and Teesside, Stockton. The deal is an evolution of an existing partnership that started at Meadowhall almost ten years ago.
Clear Channel UK will provide a mix of large format and ‘6-sheet’ sized digital screens and interactive digital screens across the centres. This will enable increased engagement with consumers through touch screen and interactive technology which engage all five senses and allows occupiers to understand their customers better through advertising and product placement. The Meadowhall screens will also have bespoke design features that will reflect the distinct districts being delivered as part of the centre’s substantial £60m internal refurbishment which is due for completion by the end of 2017.
The digital transformation of British Land’s in-centre retail advertising forms part of Clear Channel’s ongoing investment in smart technology. The new network of screens will run on Play iQ, Clear Channel’s product management platform.
David Isom, Commercialisation Manager for British Land, said: “The partnership with Clear Channel UK is part of our continued drive to enhance the use of technology across our centres and enliven the consumer experience in response to the changing way people live their lives. The mix of large format and interactive screens will offer brands the opportunity to better engage with our audience. We look forward to furthering our relationship with Clear Channel and are continuing to explore other opportunities across our £20 billion portfolio.”
Chris Pelekanou, Commercial Director for Clear Channel UK, said: “We’re delighted to be working with British Land on the digital transformation of advertising across its nationwide retail portfolio. Building on our long-standing partnership in Meadowhall and Drake Circus, the introduction of digital screens will provide flexible, dynamic advertising for brands, and unforgettable media experiences.”
The digital advertising panels will be installed over the course of 2017.

JCDecaux Wins New Malls

JCDecaux continues its digital shopping mall expansion by adding two major shopping centres to its portfolio – the Bentall Centre, Kingston and Telford Shopping Centre.
8 new digital 6-sheets will be installed at The Bentall Centre, the first of their kind in the mall. The screens will reach affluent consumers in close proximity to major retailers including The Apple Store and Bentalls Department store, which is part of the Fenwick Group and a major pull for shoppers to Kingston.
Kingston upon Thames is one of CACI’s top 20 UK Retail Destinations. The Retail Destinations, outlined by CACI, identify the most important retail centres in the UK based on retail spend in the area. This contract further strengthens JCDecaux’s premium mall portfolio, targeting affluent shoppers across the UK.
Telford Shopping Centre was previously held by Clear Channel and comprises over one million square feet of retail space. The centre is currently in the midst of a £200 million regeneration programme which will see it increase in size by 75%, making it one of the largest shopping centres in the UK. 24 new digital 6-sheets go live this week in the mall, targeting visitors to stores such as House of Fraser and Debenhams.
Spencer Berwin, co-CEO, JCDecaux, said: “Malls are an important part of our digital transformation, attracting over 7 million consumers in the UK every week according to Route. Securing these premium malls strengthens our portfolio, which will now cover 25 of the top 40 malls in the UK as ranked by TWR. For clients looking to target affluent shoppers, these new locations are a must.”
Via: JCDecaux 

JCDecaux continue M-vision expansion

JCDecaux’s digital mall expansion continues with the launch of two new M-Vision screens at key UK retail locations: Liverpool ONE and Bullring Birmingham.
Brands are set to benefit from this high-impact, premium communications channel in the heart of Liverpool and the addition of a second M-Vision screen in Bullring brings the total network to 15 premium screens.
Positioned in proximity to anchor stores in malls, M-Vision provides brands with unprecedented access to the most aspirational and image-conscious audiences nationwide.
Nearly 8 million adults visit shopping malls every week and research suggests shoppers arrive in a happy mindset. They are actively seeking new things.
Keen to explore this further, a new in-depth research piece from JCDecaux will soon reveal new insight on shopping and the retail mindset – in particular happiness levels, the crowd theory, directional messaging and more.
The research piece will be released early June 2015.

The Inspiration Corridor

A new installation attempts to merge the online and offline gap, helping bring more foot traffic to physical stores.
Created by DigitasLBi Paris and real estate investment company Klépierre, the Inspiration Corridor is a large booth that offers users a personalized digital shopping experience. Shoppers step into the booth and undergo a complete body scan, with the Inspiration Corridor taking note of their age, sex, and current ensembles. From there, it brings up digital displays of items located in that mall that you might be interested in, and could potentially buy on the spot.
Customers can use a touchscreen to mark items they like and add them to their shopping bag, giving the technology a better idea of other products that might be right for them. And if you already purchased something earlier in the day, you can scan the item and have the Inspiration Corridor suggest complimentary clothing or accessories currently in stock at the mall. When you’ve found what you are looking for, the Klépierre mobile app will use the Apple iBeacon technology to pull up a floor plan of the mall and direct you to your selected items.
Though still a prototype, the Inspiration Corridor brings the best part of online shopping into the physical world.
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Via: psfk

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