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Posterscope Turkey scoop 5 awards at OOH A Awards 2017

Posterscope Turkey recently picked up 5 awards alongside Carat at the A Awards which is coordinated by ARVAK (Foundation of Outdoor Advertisers).

They won for two campaings:-
AdidasBest OOH Advertising Award (Best Award), Best Fashion/Textile Sector Award and “Best Special Project Award” for their flasgship store opening campaign in the Nişantaşı district of İstanbul. Take a look at the official campaign video.
Mastercard: Best Finance/Insurance Sector Award, Special Project Certificate of Achievement for their “Happy Mondays” Transit project at Kocaeli, Mersin, Muğla. Take a look at the official campaign video…

In the photograph (1) from left to right the award winners are:-
Murat Taşçıoğlu (from our client Mastercard)
Neslihan Kohen Avdan (from our client Adidas),
Sercan Almalı (Account Manager at Carat Turkey)
Mehmet Yılmaz (Account Director at Carat Turkey)
İlkay Doyum (Client Services Manager of Posterscope Turkey)
Ayhan Tezcan (President of ARVAK)
Cem Dandul (Account Supervisor of Posterscope Turkey)
Çetin Demirtaş (Managing Director of Posterscope Turkey).
 

Mastercard offers free travel on London transport to promote Android Pay partnership

Posterscope is this week launching Mastercard’s first locally targeted digital OOH advertising campaign in support of the technology company’s partnership with Android Pay.
Mastercard is offering pay-as-you-go passengers the opportunity to travel for free on the TfL network for four consecutive Mondays in October, when they tap in with their Mastercard in Android Pay.  The offer will be promoted each week across London Underground digital OOH screens and escalator panels, plus platform information screens, PA announcements and social media activity on the TFL Twitter account.
As part of the promotion, Mastercard has also teamed up with Caffe Nero to offer free tea or coffee to customers that pay using Mastercard in Android Pay.  Posterscope has deployed digital OOH screens within 500m of Caffe Nero stores across the UK.  Dynamic creative will update in real-time on the digital screens during the partnership, showing messages including directions to the nearest store from the screen location and details of how to redeem the free hot drink.
The free travel and coffee promotion will run until the 24th October, supported by a wider advertising campaign running across print, digital display and social media, planned and bought by Carat, with creative by McCann.
Marc Bartholomew, business director at Posterscope said: “Mastercard’s first dynamic digital OOH campaign capitalises on the full benefits of the medium.  It uses both location targeting and dynamic creative to provide useful information about the offer to customers in close proximity to a store where they can redeem their free hot drink.”
Mark Barnett, president of Mastercard UK & Ireland said: “Our ‘fare free’ days across London’s transport network have been a big hit with our cardholders, but we wanted to go one step further. By also offering a free coffee at Caffè Nero, we hope that the Monday morning commute becomes a little more enjoyable in more ways than one.”

Free Monday Travel for Apple Pay Users

Following the success of its Fare Free Friday promotion last year, MasterCard has deployed a tactical campaign with Exterion Media and Transport for London (TfL) to announce that it’s treating its Apple Pay London cardholders to free Monday travel across the TfL network.
The campaign can be found at some of the busiest and most iconic London Underground stations including Bank, King’s Cross, Embankment, Euston, London Bridge, Victoria and Canary Wharf.
The activity is running across Exterion Media’s Ticket Gateway assets and premium Digital Out-of-Home (DOOH) network, which includes high-impact LCD screens and high-definition cross track projectors.
Further amplifying the OOH activity, MasterCard is promoting the campaign across London Underground’s DMI platform screens, the Tfl.gov.uk website and through ticket hall announcements at selected stations.
 
Nicola Grant, head of marketing for MasterCard UK and Ireland, said: “With Apple Pay now established in the UK, Fare Free Mondays on London Transport gives our cardholders a convenient and rewarding opportunity to use Apple Pay in an everyday environment. Through multiple OOH platforms across key London Underground stations, we have delivered a campaign that highlights MasterCard with Apple Pay as an innovative, safe and secure alternative to pay for travel around London.”
The promotion, which runs from 23rd November – 14th December, invites customers to touch in and out of London Buses, London Underground, TfL Rail, London Trams, London Overground, Docklands Light Railway, Emirates Air Line and most National Rail in London on Mondays. Those who take advantage of the promotion will have their fare reimbursed within 28 days. The total amount that could be refunded each Monday is up to GBP 27.90.
Jason Cotterrell, Managing Director at Exterion Media, told us “MasterCard has certainly chosen the best way to announce this promotion to hard-to-reach urban audiences, since our London assets engage and inspire audiences across the Capital. We are delighted that MasterCard is working with Exterion Media and TfL to amplify Fare Free Mondays – a promotion I’m sure their customers will be glad to be reminded of!”
Via: Dailydooh

MasterCard launch “Priceless Surprises" RWC campaign

MasterCard launch their RWC campaign with “Priceless Surprises” today with dominations at Waterloo, Twickenham stations and Cromwell Road.
MasterCard engaged rugby fans at Waterloo Station this morning (18th September), to celebrate the start of Rugby World Cup 2015 and act as a platform for the launch of  ’44 Days of Crazy’ campaign. The activity consisted of an installation that asked fans to sing along with their preferred national anthem in a booth. Their passionate war cries entered them into a competition to win prizes including tickets to the World Cup, free taxi rides and branded scarfs. The activation culminated in a group of selected fans that would be surprised by Dan Carter as they sang their national anthem in the booth. The content was then captured and will be played out on all the digital formats within Waterloo station in the coming weeks.
MasterCard are extending the competition across social media platforms with the tag #44daysofcrazy to encourage people to tweet about how they are “turning their world oval” with pictures of flags and other props as well as objects that look like rugby goalposts.  Great use of OOH with social amplification.
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Dining Atop a Billboard with MasterCard

Savvy New York food lovers know that Times Square eats are to be avoided at (mostly) all costs, but what about dining atop a Times Square billboard? Lucky diners were able to buy tickets for $50 each starting July 7 for the Mastercard dinner series atop the H&M billboard in Times Square this summer, which featured a specialty menu prepared by chef Marcus Samuelsson (of Red Rooster fame) for nightly dinners between July 16 and August 2. All of the proceeds from the ticket sales went to Stand Up 2 Cancer, and the goal was to raise $4 million for the charity organization.
“I’ve had several people in my life diagnosed with cancer in the last few years so this issue really hits home,” chef Samuelsson told The Daily Meal. “I thought it was a pretty clever idea to dine 25 feet above Times Square in the name of cancer research, and I’m looking forward to making a flavorful meal featuring the freshest and healthiest of ingredients.”
The sky-high menu featured fresh and seasonal dishes, including smoked salmon summer roll and cornbread, tomato watermelon gazpacho, miso-grilled sea bass with mushroom and corn dumplings, lime coconut curried chicken, and waffles with ice cream and strawberry jam for dessert.
The OOH was executed by Posterscope USA
Via: The Daily Meal

Uber Lets People Write Valentine’s Day Notes In The Sky

For Valentine’s Day, Uber teamed up with Mastercard and Airsign to bring an on-demand skywriting service to its users in New York, Los Angeles, Dallas, and San Diego.
For $500, users could request an UberSKY love letter powered by MasterCard Priceless Surprises. Users had the chance to go beyond the usual flowers and cards and send a Valentine’s Day message written in the sky.
The service was available between 10 a.m. and 6 p.m. on February 14th. Hopeless romantics who wanted to go all out just needed to click on the UberSky option on their app, confirm the $500 fee, and then wait for an Uber representative to call. The Uber rep took down the message, which could only be 12 characters max, and let the user know when they could expect their message.
People could also join in on the fun by taking photos of the UberSKY messages and then tweeting them with the hashtag #SkysTheLimit.
Via: psfk

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