Posts

Perrier transforms Shanghai Metro into a jungle

For the PerrierXWild limited edition designed by artist Juan Travieso, Perrier transformed Shanghai’s South Huangpi Road Metro station into a jungle with STDecaux. The pillars were decorated as giant trees with artificial treetops. When passengers walked by, the trees would light up gradually from the roots, and passengers would hear the lion roar. In addition, the limited edition, comprised of 6 bottles and 5 lifestyle objects, was displayed in the station.
[youtube width=”300px” height=”200px”]pn_ug37wjBY[/youtube]
Via: Ads of the World

Metros Station in Oslo Transformed into Times Square

Last Tuesday commuters in Oslo had an unexpected journey to work. The entire Nationaltheatret metro station had been transformed into bustling Times Square subway station in a campaign to promote Norwegian Airlines low cost, nonstop flights to New York.
Agency: M&C Saatchi, Stockholm
Video below:
[youtube width=”300px” height=”200px”]gXSQ95Yc4UM[/youtube]
 

Tommy Hilfiger dominate Kongens Nytorv metro

As part of their Fall/Winter 15, European Rafael Nadal Underwear Campaign which has launched in 12 countries,  PVH took a Station Entrance Domination at Kongens Nytorv Metro Station entrance in Copenhagen, Denmark.
This Station, located within 100m of the Tommy Hilfiger Copenhagen Store, has been a key component location in their campaigns over the past couple of years.
PVH have made use of celebrities in their past campaigns (Kendall Jenner and Justin Bieber both for Calvin Klein in the SS15 season), with the aim of using their star appeal to attract strong brand attention. This season was no different with Tommy Hilfiger using Rafael Nadal as their brand icon. The Kongens Nytorv Metro Station entrance in Copenhagen helped drive awareness of this strategy with its highly impactful façade. With a large entrance wrap, the season’s creative was given an excellent platform to showcase the iconic imagery. Further in the station, elevator wraps assisted with repeat exposure and increasing brand recall. The station benefits from 253,000 passengers per week.
The campaign was planned by PSI.
 
tommy 2

Subways Target Commuter-Consumers

In a bid to tap into the huge, and growing, market of consumers in transit, new initiatives in both London and New York are set to introduce retail spaces into underground railway stations.
In London, transport organisation Transport For London has teamed up with UK pop-up specialists Appear Here – a group that facilitates connections between temporary locations and retail brands – to open up unused station space to retailers keen to launch pop-up shops.
Appear Here will be curating the seasonally themed spaces at different sites across London Underground’s network, changing the theme around every 12 weeks. With a similar strategy to London’s BoxPark pop-up mall,participating brands will be given a white box-shaped space to work with.
Old Street, Piccadilly Circus and Baker Street are among the first stations earmarked in the programme, with spaces being advertised to retailers from the end of April 2014.
In New York, transport organisation the Metropolitan Transit Authority has announced a project dubbed TurnStyle that will bring retail spaces into the city’s underground network.
The first site planned for renovation is the subway station at 59th Street – Columbus Circle, where 30,000 sq ft will be transformed into an underground shopping mall of 30 stores. The space will target the 90,000 commuters who use the station every day, and will open in 2015. Participating retailers are yet to be revealed. Meanwhile, a rollout of smaller TurnStyle kiosks will be installed in other stations.
Via: Stylus

Portfolio Items