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Admedia Nexus Goes Live

Admedia have officially launched Admedia Nexus – the first large format landscape digital network to connect the UK’s top 20 conurbations.
The 16 full motion screens across top motorway service areas went live on the 10th of April, to coincide with the significant increase in motorway traffic during the busy Easter period. INRIX Roadway Analytics (2017) indicated that the Easter Bank Holiday brought a 28% increase in motorway traffic.
April’s launch of Admedia Nexus involved various campaigns from top advertisers including O2, Confused.com, Highways Agency and Paulton’s Park, who were able to take advantage of targeting a relevant and increased audience over the Easter period. As a crucial stopping point for millions of motorists each week, motorway service areas attract a range of key audiences including family, SME, travel & tourism, entertainment & leisure, motoring and CTN.
Partnering with the leading Digital OOH technology companies in the UK, Admedia Nexus uses cutting edge digital technology allowing advertisers to take advantage of dominant locations and long dwell times associated with motorway service areas. This maximises the opportunity for interaction, including delivering augmented reality and social media amplification.
Via: Outsmart
 

A Welcome Break for Amscreen

Digital signage solution pens deal with leading service station group to better internal communications
Amscreen Digital Solutions has announced a partnership with motorway service operators, Welcome Break. As well as a five year renewal of the existing network of screens in forecourts and WH Smith retailers at Welcome Break locations, the deal will also see screens installed in break areas and team rooms to enable internal communications and better employee engagement.
The renewal of the existing contract includes a network of 59 screens across the Welcome Break estate providing advertised brands the opportunity to reach over 1.2m visitors to these venues every 2 weeks. This estate represents a key part of their larger portfolio of 6,500 screens reaching more than 57m adults within a range of environments including garage forecourt estates across UK and Europe.
The unique ‘plug and play’ technology featured in Amscreen’s digital screens will enable Welcome Break sites across the UK to communicate company messaging, employee updates, staff events and training news internally and in real time.
With screens installed across their estate, Amscreen will take content from Welcome Break’s existing intranet system and broadcast it across the network, facilitating employee communications and improving engagement.