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This billboard has been spying on the people of Toronto

To promote Oliver Stone’s new move Snowden, about the NSA whistle-blower Edward Snowden, creative agency DentsuBos, in conjunction with Cieslok Media, created a billboard to spy on pedestrians in Toronto and then livestreamed the footage of their movements onto a giant video board the street.  The billboard, which was timed to appear during the Toronto International film festival where the movie premiered, brought to life the troubling questions on mass surveillance that Snowden’s revelations raised.
“It was interesting seeing people’s reactions” said Jon Friar, creative director at DentsuBos. ” Some felt violated, some terriefied, and some even praised it as the creepiest thing ever.  Funnily, almost all looked around to see if there were other cameras spying on them.  Which in itself is telling.”
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Via: Adweek

Augmented Reality Extending the Potential of Out-of-Home

In anticipation of the August 19 release of Nine Lives in cinemas and encourage consumer engagement, Posterscope, Exterion Media and MKTG executed a consumer experience that included a competition to win Nine Lives soft-toys, further promoting the film release.
The activation took place in a Pokémon Go hot-spot and Pokémon hunters arrived in multitudes, looking for their latest catch.
Once arriving at the activation site, with Nine Lives branded Mr. Fuzzypants soft toys, movie popcorn and eye-catching OOH creative, participants were welcomed by brand ambassadors.
When they caught their Pokémon, consumers could enter the competition by capturing a photo of their Pokémon with the OOH creative in the background and uploading their photo to Twitter with the hashtag #GOTTACATCHTHECAT
Over 3,000 consumers took part in the activity, with 100 people entering the competition, in an experience that was a fun day out for the whole family.
The determination to catch Pokémon was high, with some participants spending up to half an hour battling Pokémon in the square to win the prize!
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Michael Scammell, Deputy Head of Marketing, Lionsgate UK “The Pokémon Go craze has continued to grow and grow, so with this partnership we wanted to stretch the boundaries to explore what this could mean for our OOH and tactical experiential activity promoting our upcoming release of Nine Lives.
“Combining the popular Pokémon game and the charming “Mr Fuzzypants” from Nine Lives provided a stand-out interactive experience for our consumers that allowed us to engage with them on a different level.”
Jason Cotterrell, Managing Director of Exterion Media UK “It’s fantastic to see Lionsgate linking our premium large-format screen at Westfield Stratford to the experiential space underneath – shoppers in an active mind-set weren’t able to miss this brilliant campaign, and they also had the opportunity to catch a Pokémon too!”
Glen Wilson, Managing Director, Posterscope UK “This campaign takes location based marketing to a new level, leveraging the power of location and consumer trends, we have combined DOOH, experiential and the latest consumer mobile behaviour to make for a reactive element to this cinema release campaign.
“We don’t know how long Pokémon Go will remain a popular hit but we knew this weekend was the one to leverage its novelty in the UK. Combining the popularity of this new location-based craze with the reactive capabilities of DOOH, we customised our OOH space – branding the experiential space and adapting the screen copy to incorporate Pokémon-esque language.”

Angry Birds Get Starring Roles at Madame Tussauds

This morning Madame Tussauds London gave guests an early preview of its first-ever digital experience, which opens this weekend, starring larger-than-life figures of larger-than-life Angry Birds, Red, Chuck and Bomb. Fans get to interact with the stars of the much anticipated The Angry Birds Movie (released on Friday May 13) digitally, with an animated  backdrop bringing to life key moments from the film, as well as physically, with the characters’ colourful new figures.
Developed in close collaboration with Rovio Entertainment and produced for the attraction by leading innovators in brand experiences, ps Live, the experience took six months to create. It will be in London from Saturday May 7 until July, before touring Madame Tussauds attractions worldwide.
“It’s a really exciting time for Madame Tussauds London and we are delighted to partner with Rovio Entertainment on our first digital experience,” commented Edward Fuller, General Manager of Madame Tussauds London. He continued: “The intention was to create a living, breathing space that gives guests a chance to interact with The Angry Birds Movie and the characters in a totally unique and fun way through animation and smart technology. The content will constantly change and guests will contribute to it, taking selfies with Red, Chuck and Bomb’s figures sharing them live. Judging by the reaction from our preview guests today, we think we have a hit on our hands.”
Nine year old, Malachi John, gave the experience a big thumbs up: “I play the Angry Birds games and cannot wait to see the movie. The trailer looks hilarious and the animations here are brilliant. The birds pop out and talk to you and you can put your picture in the backdrop. It’s so fun.”
Malachi’s eight year old friend, Kendra Mei, agreed: “I’ve never done anything like this before. It’s like you get to step into bits of the film. And I love the figures. Red looks so cross! I can’t get my arms round Bomb, but I’m nearly as tall as Chuck!”
Alex Lambeek, Chief Commercial Officer at Rovio Entertainment, commented: “It’s wonderful to be part of an exciting first for Madame Tussauds, which very much reflects Rovio’s mission to bridge the digital and physical worlds and bring the Angry Birds to life in new and stimulating ways. The experience is very playful, very colourful and a lot of fun. Guests get transported into key moments from the movie as the animation plays out around them, and Red, Chuck and Bomb have obviously achieved film star status now, with their own Madame Tussauds figures.”
The figures are modelled on The Angry Birds Movie characters and an artistic team of 20 brought them to life using extensive resource materials from the film to make them as authentic, colourful and angry as possible. Angriest of all is Red, who is portrayed complete with thunderous expression, his trademark thick black eyebrows in full frown.  Beside him is cheeky Chuck, resplendent with bright yellow plumage indulging in one of his favourite hobbies – posing – and in chilled out mode the explosive Bomb, stands at a mighty 6 feet tall (183cm).
Find out more about Angry Birds at Madame Tussauds, www.madametussauds.com/London.

Batman v Superman: The Battle Begins in Copenhagen

To promote the Premiere week of Batman vs. Superman, Posterscope Denmark created an interactive campaign that enabled passersby to transform into one of the superheros on the digital screen.
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Video Below:
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Tribeca Film Festival Challenges You With a Karaoke Machine for Acting

Do you enjoy faking orgasms in public places, or telling friends you see dead people? If so, New York City’s Tribeca Film Festival has the ad campaign for you!

Created by J. Walter Thompson, the push celebrates the event’s 15th anniversary with a mix of experiential, digital and traditional components.

The feature presentation is a machine called the ReActor. Combining voice and facial recognition technology with motion sensors, the unit records people acting out scenes from famous movies, and sends participants YouTube links of their best performances to share with friends.

The machine is also a critic, awarding high-scoring amateur thespians tickets to the festival, which runs from April 13-24.

“Aside from being good, plain fun, the ReActor is a living representation of the kinds of things you will see at the festival,” Bari Komitee, Tribeca’s vice president of marketing, tells AdFreak. “Tribeca has been at the forefront of interactive storytelling—from immersive experiences to virtual reality—for a number of years. We wanted to get the community excited about what they can be a part of during the festival, and the ReActor sets the stage for that.”

Starting next week, the ReActor will travel around New York City, visiting various festival theaters and local attractions. Mostly, however, it will pass judgement on folks’ acting chops at the Tribeca Film Festival hub, located in Spring Studios at 50 Varick St. in Manhattan.

Video below:

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Via: Ad Week

IKEA Replaces Cinema’s Seats with Cozy Beds to Surprise Moviegoers

As part of its ‘Wake Up Love’ campaign, IKEA Russia refurbished a cinema hall into a huge bedroom, decked out in its furniture.
Movie patrons were pleasantly surprised at the special set-up, which ran until 14 December 2014.
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Via: Design Taxi

Transformers Take Over Moscow

For the launch of the new movie “Transformers: Age of Extinction”, Posterscope Russia and Vizeum wrapped part of the Federation Tower in Moscow. Federation Tower consists of a complex of skyscrapers built on the 13th lot of the Moscow International Business Centre. The campaign also included billboards, special projections on TNT and branding of metro stations in St.Petersburg.
Click here to watch the video
 

Penguins of Madagascar Outdoor Campaign sees Penguins Zip Wire across London’s Edgware Road

Film studio 20th Century Fox have launched a bespoke new outdoor campaign for their upcoming animated family movie Penguins of Madagascar. Running from 18th November until 7th December, outdoor activity for the film, which is a spinoff of the wildly successful Madagascar series, includes a major installation at Edgware Road in London featuring characters from the film zip wiring between two Clear Channel billboards.
The installation joins a range of standout outdoor activity being planned and deployed across the country by Posterscope and Vizeum, based on creative adapted by Hoo Ha LTD. The campaign includes static ads across buses and 96 sheet billboards, and digital activity across Waterloo Motion, JCDecaux’s network of digital screens, Transvision and digital escalator panels. Interactive Clear Channel Adshel Live digital posters will also be deployed across the country, which will enable fans to take their photos with characters from the film and share them online via social media.
One of the standout features of the campaign was a very unusual stunt organised by psLIVE, which took place on-board HMS Belfast in late November. This saw some all action Penguins being zipwired from the Fore Mast, across to the Aft Mast, some 200 feet above deck. The Penguins then embarked on a bus tour of London to generate photo bombing opportunities for social media.
Penguins of Madagascar is directed by Simon J. Smith, director of Bee Movie, and Eric Darnell, director of the Madagascar films. Benedict Cumberbatch, John Malkovich and Ken Jeong are among the voices featured in the film. The three films in the Madagascar series have grossed more than $1.8 billion globally, with Madagascar 3: Europe’s Most Wanted, taking in $747 million worldwide when it was released in 2012.
Leia Reuter, Business Director at Posterscope, said: “Penguins of Madagascar is the latest in the family of the brilliantly entertaining Madagascar films, and is set to be a smash hit with both kids and parents this Christmas. We needed to create a campaign that captured both the fun and cheeky spirit of the film’s characters, in a way that would help get the whole family involved. The special build across Edgware Road provides a completely unique experience that families can’t get anywhere else, while the interactive posters help the whole household to share their fun times.”
“The campaign reflects a growing interest from brands in commissioning special builds and building experiential elements as part of their outdoor campaigns. Brands are coming around to the fact that outdoor media is about creating a lasting impression, and that by providing people with a unique shareable experience, you ensure that’s exactly what you give them.”

Hilarious Prank Ad Shows Eye-Popping Ouija Board Psychic Terrorizing New Yorkers

New York City-based viral marketing agency Thinkmodo, who previously terrorized New Yorkers with the scarily good ‘Devil Baby’ and telekinetic coffee shop prankvertisements, is back with another hilariously sadistic stunt.
In the ad, a bunch of unsuspecting patrons lured by the prospect of a free reading consult an ouija board psychic.
As the psychic reads out letters, she suddenly pops her eyes out of her skull and yells at them to run, startling them and making them scream.
As if that wasn’t scary enough, the poor customers get another shock when a “dead body” rises from the floorboards and starts flailing around.
The ad was created to promote the upcoming horror movie Ouija, and their reactions were captured on hidden cameras.
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Via: Design Taxi

On the Edge: Augmented Reality Bus Shelter

AFA JCDecaux Denmark has made great creative use of OOH advertising and augmented reality by running a prank campaign for On the Edge, a Danish movie based around the popular theme of illegal racing.
To set up the prank, AFA JCDecaux placed a 2m² digital screen on the interior face of a bus shelter and hid a full HD camera on its exterior face. The camera streamed the live street scene onto the internal face of the bus shelter, so it appeared to people waiting for the bus like they were looking through a glass panel into the street.
The  ad creative showed an out of control car hurtling towards them, flipping over and crashing into the bus shelter!
After the shock and to the relief of the startled travellers, two of the main characters from the movie showed up giving out free cinema tickets to watch the movie.
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Via: JCDecaux One World