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Paddington Bear Trail Around London

Almost 60 years after he was first found at a London railway station, Paddington Bear is back on the streets of the capital – in the form of 50 statues of the fictional bear.

Designed by artists and celebrities they will later be auctioned to raise money for the NSPCC.
It all comes ahead of Paddington’s big screen debut later in November.
Via: BBC News

Netflix’s Fun Outdoor Campaign Features 100 Movie & Television GIFs

For the launch of Netflix in France, Ogilvy Paris came up with a fun outdoor campaign featuring 100 different GIFs from movies and television shows.
Located at bus stops, train stations and malls, the billboards showed looping videos that “reacted” to current events like sports and the weather.
[youtube width=”300px” height=”200px”]gBy2Tz_pmKA[/youtube]
Via: Design Taxi
 

Godzilla Statue Unveiled in Tokyo

A massive statue of Godzilla has been unveiled in Tokyo’s midtown and was created to mark the Japan release of Gareth Edwards’ new blockbuster.
Functions of the ‘Godzilla’ statue,  include fire rays and a light show.
Via: PR Examples

psLIVE use Guerilla Projections to Display Ape Messaging in London and Edinburgh for the Launch of Dawn of the Planet of the Apes

For the launch of the Dawn of the Planet of the Apes movie, experiential agency psLIVE are commissioning two projections in London and Edinburgh to build hype around the new release.
To tie in with the cinema release date, on the dawn of the 17th July, pro-ape messaging such as ‘apes together strong’ will be simultaneously projected onto the facade of two iconic British landmarks; City Hall in London and Edinburgh Castle.
This one day activation aims to raise awareness of the movie and promote the ‘apes versus humans’ strategy in an innovative way, using never before seen synchronised projections.
The activity forms part of a wider national campaign which will roll out across high impact digital screens, bus T-sides and beer mats, and also featuring live updates.
To receive more information and all the latest updates follow #dawnofapes or check out the website – www.dawnofapes.co.uk.

Dreamworks and 20th Century Fox Fly Giant Dragon Over London to Promote How to Train Your Dragon 2

20th Century Fox and Dreamworks Animation have flown a giant dragon kite through London’s Tower Bridge as part of a marketing campaign for new film How to Train Your Dragon 2.
The kite, which measured 54ft from head to toe with a wingspan of 36ft – bigger than a London double decker bus – followed the Thames from its launch point in North Greenwich, using a high speed rib boat to pull the kite through the draw bridges of Tower Bridge.
The film, released in cinemas on 11 July, is an animated action-comedy starring Jay Baruchel, Gerard Butler and Cate Blanchett.
The dragon kite stunt was planned and executed by experiential marketing agency psLIVE.
Via: The Drum

Inside Llewyn Davis Live at Angel

In the build-up to the release of Studiocanal’s film, ‘Inside Llewyn Davis’, Target Media, psLIVE and Posterscope organised a busking event at Angel station which captured the 1960’s folk theme of the new Coen Brothers film.
The busking area was taken over by LU posters and commuters/passers-by were entertained by the film’s award nominated sound track.