O2 Dominate Waterloo station for Launch of iPhone 7

O2 have completely taken over the Waterloo Immersion Zone Domination as part of their Smartphone Launch campaign for the new iPhone 7. The campaign, running from 12th – 25th September is certainly unmissable to commuters passing through Waterloo every day as it advertises their Yearly Upgrade Programme – whereby their customers can upgrade after 12 months without any extra cost. The campaign is part of the wider Smartphone Launch activity as it runs during the time as the iPhone 7 launch, giving consumers even more incentive to grab the new handset now.
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Primesight grows the network

Primesight have announced the expansion of their national digital 48 sheet inventory across the UK.
The national ‘Network’ launched in Q2 last year in the desire to have a fuller national distribution in premium locations on key arterial routes across major conurbation cities.
Recent growth includes sites within London, Manchester, Birmingham, Leeds, Sheffield, Bradford, Edinburgh & Glasgow with more to follow. These high resolution digital sites allow the delivery of contextual messaging to audiences when most relevant throughout the day and give you the opportunity to amplify your broadcast billboard campaign where it matters most. Using industry owned Route data, Primesight have identified key audience times for your category and will upweight campaigns across these periods to maximise their effectiveness.
Primesight are very excited to bring this product to market and with 19 sites already delivering over 10 million impacts across 8 cities every 2 weeks, we look forward to doubling this by mid 2015.

Primesight Brings Digital Roadside OOH to Leeds

As another panel is added to Primesight’s Network proposition, Leeds acquired its first digital roadside panel on the 17th November, positioned on Hunslet Road.
Located on a main arterial route, the site serves the city centre from the M1 and South Leeds. The digital site has a head-on location and is also in close proximity to The Royal Armouries Museum and the rejuvenated Canal area, which consists of popular hotels, bars and restaurants. The approximate impacts the panel will deliver are 303,000 with a reach of 93,750 based on all adults.
Primesight’s digital proposition Network consists of 48 sheet digital screens available nationally. By the end of 2015, 50 digital sites will be part of Network.
Via: Primesight

Ocean's Digital Out of Home Network Becomes Fully Wi-Fi Enabled

Ocean has launched Ocean Labs, a dedicated department of creative, technical, experiential, data and DOOH specialists.
The division launches this week with the roll out of wifi across Ocean’s digital out of home locations, allowing brands to run responsive campaigns which directly connect audiences with exclusive content.
Ocean marketing director Richard Malton said: “DOOH and connectivity go hand in hand.  For advertisers and brands this means they can now plan and execute seamless campaigns across digital out of home, leveraging the proven emotive response that large format digital outdoor delivers to make their creative content work even harder.”
Trials with partner brands have been running on Ocean’s full motion screens in Canary Wharf, London, St Enoch Glasgow and The Screen @Eat Street in Westfield, London. Wifi services will now be rolled out across The Grid (eight screens in six cities) immediately.
Ocean Labs is headed up by Catherine Morgan who said: “What makes this roll out compelling is the immediate call to action it gives advertisers in the all important retail environment. Whether it’s a chance to download an exclusive movie trailer, win a car, get to the head of the queue in a fashion sale or a superb daily deal, the advent of wifi is an out of home game changer.”
Commenting on the launch, Rob McGlynn, technical director of Hyperspace at specialist Posterscope, said: “The data capacity of Ocean’s wifi offers incredibly fast download speeds.  This allows brands the all important chance to establish an immediate and relevant connection with people in city centres and retail environments over and above DOOH’s impressive broadcast capability.”

Primesight to Roll-Out New Digital Roadside Panels Across UK

Primesight has announced the launch of Network, a new digital proposition that will see the roll-out of a number of roadside panels across the UK.
Currently the only national digital roadside out-of-home initiative in the country, the roll-out will allow advertisers to combine traditional posters with the same sized digital formats in an effort to “amplify messaging” during a campaign’s most relevant periods.
The roll-out will begin with five panels across London, Edinburgh and Glasgow.
In London three new digital sites will be available for advertisers on Shoreditch High Street, Commercial Road and Wandsworth Bridge Road, bringing Primesight’s total digital sites in the capital to 12.
The digital sites in Scotland will include the M8 – the country’s busiest motorway heading towards Glasgow city centre – while the new sites in Edinburgh will be located on Salamander Street where they will target commuters and traffic travelling west into the city.
The second phase of the roll-out is expected to happen later this year and will see new digital panels in Bristol, Cardiff, Leeds, Liverpool and Newcastle.
Primesight hopes to achieve 50 new digital panels by the end of 2015.
Via: Media Tel

Limited Space Launches £1.6m Digital Out-of-Home Network

Digital Out-of-home shopping mall specialist Limited Space has rolled out its £1.6 million screen network Digital Showcase Media (DSM) across the UK.
Sites will include an interactive “smart window” that has a transparent multi-touch display, and a back-lit box allowing an advertiser to display its physical retail product alongside its digital advertising content.
Following a successful trial at Bluewater in Kent, Limited Space invested £1.6 million into additional placements around the country, in high footfall locations such as Sheffield’s Meadowhall, and Lakeside in Essex.
The sites will feature touch and gesture-based technology and mobile phone engagement. Interactive screen content will respond to the brand’s social channels in real time.
Via: Brand Republic

JCDecaux Launches Channel 6 Network

JCDecaux has launched Channel 6, tying up a network of 1,400 retail and transport located digital screens in the UK.
The network will be specifically targeted around major retail and transport hubs to target retail consumers and has the potential to reach 40 percent of the UK population, according to the out-of-home specialist.Spencer Berwin, managing director for sales at JCDecaux, said: “Our investment has provided a new digital channel with national reach. The time is now right to highlight our national screen based channel in the active space – Channel 6.”
Last month JCDecaux unveiled SmartScreen, its new data-driven digital network of six-sheet screens, which launches across 400 Tesco stores nationwide on 7 April.
The network uses a scheduling system, called CAPTAIn SmartScreen and will use Dunnhumby insight to help brands schedule advertising messages to shoppers across the UK.
It automatically increases or reduces the frequency of display according to the data in order to show creatives at optimal times.
Via: Media Week