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JCDecaux's Putney Bridge Showcase is Live

JCDecaux, the world’s largest Outdoor advertising company, has added Putney Bridge Showcase, a premium large format digital site, to its extensive digital presence in London.
The two screens of The Putney Bridge Showcase will go live today and become the latest addition to the South West Network.
The South West Network is a collection of exclusive digital large format sites in the South West of London, reaching affluent audiences around areas such as Putney, Barnes and Richmond. The new Putney Bridge Showcase will attract 1.4 million additional impressions over a two-week period. (Source: DFT)
The South West London audience is recognised as more difficult to reach compared to other audiences across other areas of London. With 11% more likely to be light TV viewers than other Londoners, and 25% more likely to be on the road six days of the week, out-of-home is a key engagement point for audiences in this area. (Source: Route and YouGov Profiles)
JCDecaux has plans for additional digital sites across the South West London area in 2016, including Wandsworth and the A3.
Spencer Berwin, Co-CEO at JCDecaux said: “The South West audience is now even easier to reach thanks to our expanding premium digital network. Putney Bridge is a valuable asset to our digital portfolio in London, and will provide brands with the targeted reach they are looking for.
Via: JCDecaux

MKTG Launches in the UK

May 26th London: Today experiential agency psLIVE and partnership and sponsorship marketing agency Dentsu Aegis Network Sports & Entertainment (DANSE) have united and rebranded as MKTG UK.
This follows the 2014 Dentsu Aegis Network acquisition of US-based lifestyle marketing agency MKTG, which now makes up one of Dentsu Aegis Network’s nine global brands.
MKTG UK combines the expertise of psLIVE and DANSE under the leadership of MKTG UK and Posterscope CEO Stephen Whyte, supported by Brand Experience Managing Director Michael Brown and Sports & Entertainment Managing Director David Peters.
The rebrand is part of a strategic decision to leverage the capabilities of both award-winning agency teams with a global offering, providing even stronger creative, technology, data & media capabilities.
MKTG UK CEO Stephen Whyte said: “psLIVE and DANSE provide complementary expertise across activations, events, experiential and sponsorships.  Joining both agencies together as MKTG UK will strengthen our ability to deliver best in class, innovative campaigns and projects and enable us to deliver both globally and locally for clients.”
About MKTG UK:
We could say that we are in the business of creating great experiences for leading brands, combining partnerships, sponsorships and activations but that’s not really who we are, that’s just what we do.
We are thought provokers. We’re turning advertising on its head, and putting people’s experiences ahead of simply pushing brand messages.  We meet our brand’s objectives.  In fact, we actually exceed these by creating brand advocates.
Part of the Dentsu Aegis Network, MKTG globally has 1,500 employees in 17 countries. MKTG UK is a brand experience, sponsorship and partnerships agency that connects people with brands and brands with people to build powerful, human and enduring relationships between them.

Primesight Partners with the Industry Trust

Primesight has today announced a partnership with the Industry Trust for IP Awareness. Primesight will leverage its portfolio of digital 6-sheet screens situated in cinema foyers across the country to amplify the Industry Trust Moment’s Worth Paying For campaign, which promotes the value of creativity and seeks to inspire and educate consumers to choose legal routes to film and TV content and help reduce piracy.
Primesight screens will enable the Industry Trust to further reach out to target audiences of film fans and young people visiting cinemas, reinforcing messages from the Moments campaign that will also appear on cinema screen ad reels courtesy of DCM and Pearl & Dean.
Primesight joins a network of supporters from across the film and TV ecosystem that champions the ethos of the Moments campaign and advocates directing consumers to FindAnyFilm.com, the industry funded site where film fans can book cinema tickets and watch, buy, or rent films and TV shows from the UK’s extensive range of legal sources. The campaign supporter network includes film studios that produce bespoke Moments Worth Paying For trailers that dovetail with the promotion of new release film titles. Supported by the cinema industry, trailers are screened across the UK and Ireland throughout the year.
Naren Patel, CEO of Primesight, said: “As a firm partner of the film and TV industry, Primesight is pleased to be supporting the efforts of the Industry Trust to both celebrate the creative value of content and reduce piracy. Our digital 6-sheet screens will ensure Moments Worth Paying For reaches the right audiences when entering and leaving cinemas, to further amplify this important message.”
Liz Bales, Chief Executive of the Industry Trust, said: “Thanks to collaborations such as the Primesight partnership, we are able to collectively leverage strength from across the industry and bring crucial messages to more consumers, through more channels, with greater frequency. These collaborations are vital to the longevity of the campaign and the ongoing task of reducing copyright infringement through consistent education, inspiring audiences to value creativity.”
Independent research by ICM revealed that 40% of 11-15-year-olds and 49% of 16-34 males who infringe recognise Moments Worth Paying For; and those who are exposed to the campaign are significantly more likely to pay for the official film and TV programme.
Via: Outsmart

JCDecaux Partners with YouGov

JCDecaux is the first Outdoor media owner to access YouGov Profiles, the powerful segmentation and media-planning product. With 250,000 members delivering brand, media, behaviour and attitudinal data, the ability to understand what the nation thinks at a hyperlocal level is unprecedented.  This adds a new capability to the planning of Outdoor campaigns that has not been previously available.
To launch this partnership, JCDecaux and YouGov will unveil a nationwide editorial across digital screens.  Going live on 18th April for 4-weeks a specially-created mobile and online game, Locate that Landmark will highlight the granular level of the data.  Agencies, clients and the public will be invited to ‘Play the Game’ with a leaderboard highlighting our knowledge of the country.
Additionally, JCDecaux will partner with YouGov to add a series of questions to the Profiles’ panel, enabling JCDecaux and their clients to access the data for the first time via Outdoor environments and noticeability.
Chris Felton, Head of Agency Marketing at JCDecaux said: “If you want to know about how Britain works, then we have access to the database that really matters – YouGov Profiles.  Brands will be able to plan their Outdoor campaigns even more effectively, driving consumer engagement with tailored locational messaging. We are the data investors in Outdoor – this partnership follows our recent launch of our 10 thousand strong mobile community My Connections, our continued investment in CACI geographical retail spend data and we continue to be the key contributor to the Outdoor measurement system Route.”
Alex McIntosh, CEO of YouGov said: “YouGov is delighted to announce this partnership with JCDecaux, the UK market leader. Adding Outdoor questions from JCDecaux to Profiles will enable our data to be analysed from an Outdoor perspective, delivering a truly cross-media picture for media agencies and their clients for the first time. Working with JCDecaux to include retail and rail environments means that clients can understand the attitudes, interests, brand awareness of consumers visiting locations across the UK from Bluewater to Waterloo Station, using our live data.”
Via: JCDecaux

Western Avenue Tower is Live!

JCDecaux adds Western Avenue Tower to its market leading digital large format presence in London.
The Western Avenue Tower adds an audience of 1.7 million over two weeks and completes the W8 Network which includes eight premium portrait digital sites such as the iconic M4 Torch and the Marylebone Tower.
Spencer Berwin at JCDecaux said: “West London reaches highly affluent audiences commuting into London every day. The new W8 location has been hand-picked in order to ensure it adds to our already existing network and has the highest possible impact. We have a huge development pipeline for 2016 to add to our market leading existing footprint and this is just the start of our exciting digital programme for London this year.”
Via: JCDecaux
 

Storm launches Storm Mancunian Junction

Launching today, Clear Channel’s super premium digital brand, Storm, has unveiled their latest site, Storm Mancunian Junction. Situated on Mancunian Way in Manchester, close to Manchester Piccadilly train station, Storm Mancunian Junction is the twenty-second site in Storm’s expanding portfolio and a landmark Out of Home site in the North West; incorporating state-of-the-art screen technologies with the architectural style associated with Storm sites.
Storm Mancunian Junction features a unique design inspired by Antony Gormley’s famous Angel of the North sculpture, using Corten steel which will gradually weather over time, transforming the site to complement its urban environment. The site also features striking lighting capabilities and Storm’s signature digital nameplates – allowing brands to take total ownership.
Storm Mancunian Junction, which is the first of three new Storm sites coming soon to Manchester, is Storm’s third site outside of London – where Clear Channel’s premium brand is Number 1 in large format super premium digital. The third landscape site to join Storm’s portfolio, Storm Mancunian Junction is the latest in Storm’s nationwide expansion which has also seen the recent launch of Storm Towers Liverpool in the North East. This forms part of Clear Channel’s wider digital transformation project and will see a Storm presence in 10 of the UK’s biggest cities by the end of 2016.
Aimee McKay, Managing Director at Storm, said: “We’re extremely excited to be launching Storm Mancunian Junction – the first of three brand new Storm sites coming soon to Manchester. Manchester is one of the UK’s key cities, and this unique site design creates huge impact and stand-out for advertisers, delivering Fame on Demand on one of the city’s busiest commuter routes.”

Airport Media Win Luton Airport Contract

London Luton Airport (LLA), the fifth busiest passenger airport in the UK announced today that it had appointed Airport Media, to operate its entire media estate with immediate effect.  Airport Media was established last year by Tom Goddard, Chairman of Ocean Outdoor and DigiCom OOH, to offer major UK airports a new, pure-play sales and management service, delivering unique out-of-home (OOH) media opportunities.
LLA’s passenger count increased by 17% to 12.3 million in 2015, with four new airlines joining and 20 new routes opened across Europe, Africa, Asia and North America.  The airport is currently undergoing a significant transformation as a result of £110m investment by its owners.  This includes an expanded, modernised terminal building and improved access by rail and road.
Rupert Lawrie, Commercial Director at LLA said: – “We are delighted to join forces with Airport Media, who have demonstrated a fresh and innovative approach, with an in-depth understanding of the digital and OOH media space.  They join us at an exciting time with the airport transformation programme taking shape.”
Sarah Parkes, Managing Director at Airport Media said: “We’re very excited to partner with London Luton Airport as part of our expanding network. Working together, we will upgrade and transform the advertising estate in line with the terminal redevelopment. This will enable us to provide exceptional opportunities for advertisers and deliver innovative advertising campaigns that will further enhance the dynamic, premium environment.”
Via: Outsmart 

JCDecaux Begins 'World's Biggest' Rollout of Digital Screens on London Bus Shelters

The French-owned outdoor giant won the Transport for London bus shelter contract from Clear Channel last year.
This week’s move is the start of what the company calls a “digital transformation” with 1,000 new screens going up in leading locations, including Covent Garden, Holborn and Knightsbridge.
The bus shelters will have 84-inch, connected, dynamic HD screens which were described by JCDecaux as “the largest ever deployed at scale”, adding nearly 40 per cent to the screen size.
The new bus shelter screens will cover the capital’s major shopping areas, accounting for £1 in every £5 of the UK’s retail spend, according to data from JCDecaux.
The rollout comes just a week before TfL decides its £1 billion Tube advertising contract for which JCDecaux is bidding against Exterion Media, the incumbent.
Jean-François Decaux, the chairman and co-chief executive of JCDecaux, said: “The start of our digital bus shelter transformation doesn’t just mark an important milestone for JCDecaux, but also for London.
“We are committed to making London the global showcase for digital out-of-home and forecast more than 50 per cent of UK advertising revenues to be coming from digital by 2017.”
JCDecaux admitted last week in its annual results that UK revenues rose only 0.4 per cent on an organic basis, blaming “softness” in the market last year.
Via: Media Week 

Exterion Media to launch Media for Equity

EM Ventures, a division of Exterion Media focused solely on connecting start-up businesses with fast growth potential to urban audiences, will soon launch a new funding initiative for start-ups.
Since its formation in February 2015, EM Ventures has worked with more than 30 businesses, including Squadron Venture Media, TransferWise and Treatwell to offer unmatched audience exposure. This has now led to the creation of the Media for Equity programme – an alternative, flexible funding model for fast growing, exit-driven businesses. It offers valuable outdoor advertising space and other services in return for a share of equity, and marks a significant extension in Exterion Media’s support for London’s burgeoning start-up community, which encompasses more than 4,000 businesses and 251,590 jobs.
“A primary growth challenge for any fledgling company is building market awareness to not only accelerate customer take-up, but raise its profile amongst investors. We provide access to London’s 1.3 billion annual Tube passengers and 5.2 billion bus passenger journeys in the UK each year, offering unparalleled audience exposure to start-ups – just as EM Ventures has done for more than 30 businesses to date,” said Shaun Gregory, CEO at Exterion Media.
“Exterion Media is able to pioneer this model in the UK due to the success of the EM Ventures team in forging innovative, win-win partnerships with exciting new companies in their critical growth stage. It’s hugely rewarding to help growing enterprises realise their potential by sharing our insights and display network, and providing vital exposure that is normally out of reach for companies of this size.
“At the same time, we see significant potential to take a whole new approach to generating revenue from previously untapped streams and make the Out-of-Home model more efficient. It’s a more sophisticated alternative to the way advertising has traditionally been bought and sold; one where the media owner has a direct stake in the success of clients.”
The EM Ventures team is lead by senior people from within Exterion Media:

  • CEO Shaun Gregory leads and chairs the Media for Equity programme. He has first-hand experience of scaling an early stage company, raising funds and working with investors, having operated as CEO of a start up which ultimately exited. Shaun has also served as Chairman and non-executive director for several start ups, including UK listed companies. He is actively involved in the UK early stage scene and with a number of investors, including White Horse Capital. In his previous role he was an advisor for WAYRA, Telefónica’s global incubator programme that spanned 14 countries and invested in over 200 start ups
  • In addition to working with various start-ups in a consulting or mentoring capacity, Exterion Media’sDirector of Growth Programmes, Alissa Ananieva has worked with leading media for equity firm SevenVentures, on developing its investment strategy. She also spent two years at MESA, a US-based boutique investment bank focused on media and entertainment, helping start-ups raise funding and supporting their growth strategies

Via: Outsmart 

Clear Channel Wins Asda Advertising Contract

Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets.
The upgrade will see the installation of hundreds of 70” portrait digital screens located at the entrance of Asda Superstores nationwide, with a smaller variant to be designed for Asda Supermarkets. As part of the seven-year contract, Clear Channel will also be responsible for the cleaning and maintenance of the screens.
The upgraded screens will be powered by Clear Channel’s intelligent content management system, Play iQ, offering advertisers live availabilities and campaign reporting. Clear Channel will also utilise Asda sales data and customer insight information to create hyper-relevant, contextual advertising opportunities.
The digitisation of Asda’s Out of Home estate is a key component of Clear Channel’s digital transformation project, which includes the on-going nationwide expansion of their digital 6-sheet product, Adshel Live, as well as the nationwide expansion of Clear Channel’s super-premium digital brand, Storm, and the roll-out of digital billboard ‘Wrap’ in the UK’s biggest cities.
Justin Cochrane, CEO, Clear Channel UK said: “We are delighted to have been awarded the Asda advertising contract, and are looking forward to working with Asda on the modernisation of their Out of Home estate. Converting hundreds of advertising panels to beautiful digital screens, underpinned by intelligent technology, will allow us to offer brands and customers advertising experiences that are relevant and right for them.”