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John Lewis launches Outdoor Plus' No 1 New Oxford Street Banner

Prime West End
Located on Commonwealth House, a well known ‘mid-town’ London landmark, this is a prime West End Location in an area of true media scarcity. This new banner reaches both a vehicular and pedestrian audience as they head up High Holborn towards Shaftesbury Avenue, Tottenham Court Road and Soho.
Elevated and Eye- catching
No 1 New Oxford Street dominates the Landscape whilst three lanes pf slow moving traffic in this key rush-hour hotspot deliver an audience of over 500,000 per two weeks, with 24% AB profile.
A Landmark Feature
This exclusive banner will be a landmark feature whilst No 1 New Oxford Street undergoes a stunning renovation of the art deco inspired building. This exclusive banner is perfectly located to offer full and uninterrupted visibility.
An Outstanding Opportunity
This is a great new opportunity to make a brand statement. Please contact the sales team for more information, and availability or to arrange a site tour.

Primesight's New Digital Site in Sheffield

Primesight have announced a new site in Sheffield located on the A6109 arterial route heading out of the city towards the M1. This road is the main route to Meadowhall Shopping Centre – the 8th Busiest shopping destination in the UK. The location is in very close proximity to the out of town Leisure and Retail park Centretainment and Motorpoint Sheffield Arena which hosts numerous concerts and exhibitions.
 

St. Pancras Turns Digital

JCDecaux announces the next step in its digital rail expansion by unveiling the first ever 80” state-of-the-art digital screens at London’s St. Pancras International Station.
Eight new screens will provide advertisers with digital Out-of-Home opportunities in key locations throughout the station’s retail space and concourse.
St. Pancras will be the first station to benefit from JCDecaux’s new 80” digital screens.
The screens are situated in close proximity to high-end retailers and will complement the two Transvision large-format digital landscape screens that are positioned either side of the departures board.
In addition to Eurostar services, East Midlands Trains, Thameslink and Southeastern are serviced by St. Pancras.
Via: JCDecaux

MediaCo’s New Mega Digital Screen Launches in Manchester

As part of the second phase of MediaCo’s major digital expansion this high impact 18.0m x 5.2m screen is the UK’s largest pedestrian-only facing full motion digital screen reaching over 750,000 pedestrian shopper, business people and resident impacts a fortnight.
Located in Market Street in Manchester at the heart of the city’s vibrant retail area the screen dominates one of the busiest retail stretches in the country. It also provides brands with the opportunity to use animated and interactive content to connect with and influence an active and receptive pedestrian audience.
#1Manchester will also use an audience-based trading model which will allow it to be planned alongside the company’s CityLive touchscreen network. The combination of #1Manchester and CityLive will provide an opportunity for cross-screen, live data-driven interaction.
Via: Outdoor Media Centre

Forrest Media Extends Scottish Portfolio

Forrest Media is gearing up for an exciting 2015 and will shortly unveil another two giant sites to add to their digital portfolio.
Planned for early 2015, both the ‘CityScreen Glasgow Southern Gateway’ and the ‘CityScreen Edinburgh Eastern Gateway’ will stand at 50 sqm and will dominate vital routes into both major cities.
The new additions are set to increase Forrest’s portfolio to a total of eight digital screens throughout Scotland and the north of England.
The ‘CityScreen Glasgow Southern Gateway’ will be Forrest’s third digital outlet in Scotland’s largest city, whilst the Edinburgh site is the group’s third OOH offering in the nation’s capital.
For more information, please visit http://www.forrestgroup.co.uk/
Via: Outdoor Media Centre

Times Square’s Biggest and Most Expensive Digital Billboard is Set to Shine

The largest and most expensive digital billboard in Times Square, New York launched on Tuesday night.

The new screen stands eight stories tall and is nearly as long as a football field, spanning the entire block from 45th Street to 46th Street on Broadway — the center of the Times Square “bow tie.” Nearly 24 million LED pixels, each containing tiny red, blue and green lights, make up the display, giving it higher resolution than even the best of today’s top-of-the-line television sets.

At a going rate of more than $2.5 million for four weeks, the megascreen ranks as one of the most expensive pieces of outdoor ad real estate on the market, according to marketing executives. A digital art exhibition by the critically acclaimed Universal Everything studio collective will animate the screen from Tuesday night until Nov. 24, when Google will take over as the debut advertiser with a campaign that runs through the New Year.

In the flashing, bustling advertising mecca that is Times Square, the screen is the biggest and the only one to cover an entire city block.

Each day, more than 300,000 pedestrians are estimated to enter the Times Square “bow tie,” where Seventh Avenue intersects with Broadway between 42nd and 47th Streets. While New Yorkers generally breeze through, their heads in their phones, the location is a tourist destination, and the billboards are a large part of the attraction. The locale receives even more views when it is broadcast across the world, especially during big events like the New Year’s Eve celebration.

About eight in 10 people in Times Square reported that the signs and the advertisements add to the appeal of the destination, according to a survey of 2,000 respondents in Times Square commissioned by Times Square Alliance and other groups. About half of the respondents reported taking photographs of the signs, and 60 percent said they had spent more than five minutes looking at them.

Via: New York Times

Introducing Ocean in Bristol

Ocean have today announced the launch of the first digital screen in Bristol. Standing solus,The Great Western Link digital screens strategically link Bristol and Bath.
The site comprises two double sided landscape digital screens, each 12.8m x 3.36m, and with a fortnightly audience of almost 600,000 impacts this site delivers an audience almost 40% higher than the population of Bristol itself.
To celebrate the launch, Ocean are offering you the chance to win a weekend in Bristol – to enter click here.
Via: Ocean Outdoor

BlowUP Media Dominated M4 Wealth Corridor with Iconic Large Format Outdoor Site

Large format out of home company blowUP media UK is this week launching its new M4 Outbound site, which at 490sqm, will be the largest outdoor site along the M4 wealth corridor.

The site will be the third largest in London. The location targets traffic heading out of central London towards Heathrow and the affluent counties in the West. It is estimated that 2.7 million vehicles will pass the new site each week.
In addition it is surrounded by motor dealerships such as Mercedes and Audi.

Stella Artois is the Launch Partner on JCDecaux's Motion@LiverpoolStreet

Four full-motion, digital landscape screens unveiled at Liverpool Street Station.
Stella Artois has been announced as the launch advertiser on Motion@LiverpoolStreet, four state-of-the-art, full-motion digital landscape screens and a powerful new communications’ channel for brands, at Liverpool Street Station from Monday 22nd September.
Part of JCDecaux and Network Rail’s vision for the future of rail advertising, Motion@LiverpoolStreet dominates the length of the concourse, offering Stella Artois engagement with the highly-connected, affluent audiences in London’s financial district.
The Stella Artois creative will display branding and directional messages to commuters, inviting them to pick up a Stella Artois Chalice in the station, with the creative changing later in the week, displaying a departure board guiding consumers to premium outlets serving Stella Artois in and around Liverpool Street Station.
This activity was planned and booked by Posterscope. As part of the wider campaign, rail and roadside formats will also be used, including the first time that all three JCDecaux motion products including Waterloo, and Euston, are utilised by a brand.
Phil Pick, Marketing Manager for Stella Artois said: “This activity is a perfect fit for Stella Artois, reaching our target audience in a unique and engaging way through the advertising screens, but also enabling consumers to take home their very own beautifully designed Stella Artois Chalice.”
Spencer Berwin, Managing Director – Sales at JCDecaux UK, said: “This is the exciting expansion of JCDecaux’s Motion Portfolio and we are delighted that Stella Artois is our Motion@LiverpoolStreet launch partner. Motion@LiverpoolStreet is a powerful new digital communications’ channel in the heart of London’s financial district, ideal for brands who want to engage the affluent, style-conscious audiences working and socialising in the city – and follows the digital investment in Motion@Waterloo and Motion@Euston”.
Leia Reuter, Business Director at Posterscope, said: “As an innovative brand, the launch of Motion@LiverpoolStreet provides the perfect opportunity for Stella Artois to reach the affluent ABC1 audience passing through the station. Using real-time arrival and departure data, Stella Artois will target specific commuter groups with promotional and location-based messages. As launch partner, Stella Artois stands out as an innovator in the field, using this fantastic platform to engage the right audience at the right time.”
Via: JCDecaux

New Elonex Digital Screen Set to Target Busy A45 into Birmingham City Centre

A new digital advertising site is set to be unveiled on one of the busiest routes heading towards Birmingham City Centre.

Digital Out of Home specialists, Elonex Outdoor Media has announced plans to add to its already impressive portfolio of digital roadside screens by building a new standout site in Birmingham on the A45, where high volume City Centre bound traffic is present at all times of the day.The new digital screen, which measures 24 square metres, will be located on the gable end of Delta View House, immediately next to a new Morrisons store on the busy A45/Coventry Road. The site is just two miles away from Birmingham Airport and junction 6 of the M42, on  one of the major travel routes into Birmingham City Centre.
Positioned to face all City Centre bound traffic and dominating its location, the new digital screen, which will be known as the A45 Mega 6, is full motion and will be visible to commuters from an incredible distance in a highly congested travel area which is renowned for huge dwell times.The new Elonex screen, which will provide the only digital advertising offering on that stretch of the A45, will deliver in excess of 10 million audience impacts annually and allow both national and local brands to target the location’s much sought after, captive audience in high impact digital format for the very first time.