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World's First Touch-Sensitive Playable Posters

In New Zealand, beer brand Beck’s has created ‘the world’s first playable poster’:
The world-first technology uses touch-sensitive conductive ink and a flat-panel speaker to deliver the sound.
The playable poster, at present in an ‘experimental’ phase, has been created to promote local musicians. According to the video, they’ll be appearing on ‘popular music street poster sites’ and at Beck’s venues around the country throughout May – dubbed ‘New Zealand Music Month’.
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Via: PR examples

Game of Thrones: Bring Down the King

In a medieval meets modern twist, this installation to promote the new season of Game of Thrones in New Zealand challenges people to tweet #BringDownTheKing that powers a contraption in a town square in New Zealand where a rope tied to a sculpture of King Joffrey, tightens with every tweet… Created by the guys at DDB in Auckland.
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Via: Digital Buzz Blog

Summer Billboards Come With Removable Beach Towels and Flip-Flops

In New Zealand soft drink maker L&P have created some very clever advertisements reminding people to ‘hold on to summer’. The posters literally give away summer gear. Some of the ads are draped with removable beach towels while others have foam flip-flops that you can pry out.
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Via: AdWeek

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