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The Non-Violence Bus

In recent years violence in Mexico has increased considerably (drug trafficking, kidnapping etc.). The Non-Violence Project Foundation is a non-profit NGO that fights violence through education.
The idea was to build a bus; half prison-bus, half school bus with the message: “Violence ends when education begins”. With the help of kids and prisoners (actors), the bus was parked outside schools and drove around Mexico City interacting with the target audience.
Via: Ads of the World

Posters at Bus Stops Collect Change so the Less Well-Off Can Get a Ride

Poverty is an issue that affects every city, where the most wealthy sections of society walk the same streets as the homeless. However, getting the former to give to latter is still a challenge. Schemes such as Suspended Coffees have helped consumers to donate a coffee to those that can’t afford one, and now Troco Coletivo — which translates as Payback Collective — is a new initiative in Brazil, which enables commuters to leave their small change at bus stops or on buses so the less wealthy can use it to travel.
Created by marketing agency Mark+, the campaign has placed bright yellow strips on bus stop posts and bus handrails that have several pockets. Text on the signs lets passengers know that if they have some change, they can leave it in the pouches, and that those who need some can take what’s there. The scheme requires an element of trust, but it’s hoped that the simple project will foster a sense of community spirit. The scheme helps both those who can’t afford to pay for a bus fare to travel, as well as those who find themselves short by a small amount. While it’s possible that some could take advantage, the creators believe that Troco Coletivo is a social experiment that has the potential to become a standard at bus stops across the country, or even the world.
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Via: springwise

Charity Donation Billboard Takes Credit Cards for Instant Altruism

For more than 50 years, relief organization Misereor has been creating development initiatives that fight against poverty and injustice in Latin America, Africa, and Asia. The organization takes every Euro it receives to support projects driven and owned by the disadvantaged and run by local organizations.
To encourage people to donate to the organization, Hamburg-based agency Kolle Rebbe created an interactive donation poster that readily accepts credit cards and shows the donors the result of their donation on the spot.
The Social Swipe is an interactive poster that has a slit in the middle where people can insert and swipe down their credit card to make a donation of 2 Euros. Swiping a credit card triggers an animation sequence that shows just what that simple donation can do to help the poor and disadvantaged.
For example, the digital poster would display the bound hands of an imprisoned child and as the person swipes his or her credit card, the card cuts through the bonds of the child and sets the child free. In another sequence, the digital display would show a loaf of bread and as the donor swipes their credit card, the card cuts off a slice of bread to feed the hungry.
The interactive donation poster was created with help from Stripe.com, a leading mobile payment provider. The interactive posters are currently installed at international airports.
The Social Swipe provides people with an easy and engaging way to make a donation. It also gives them a visualization of where their donation goes to. When the donors receive their credit card statements, they will see the donation included in their summary of transactions along with an option to turn their one-time donation into a monthly one.
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Via: psfk

In Paris, Waste Paper Is ‘Transformed’ Into A Phoenix

A 6-sheet with a slot was placed along l’avenue de l’Opera in Paris, letting passers-by dispose of their waste paper. A new paper sculpture of a phoenix emerged days later.
Using this mythological animal as a metaphor, these two creatives show that recycling is about using your ingenuity to make magic out of seemingly useless objects.
The campaign was for French NGO, Ecofolio, to show the benefits of recycling.
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Via: Design Taxi