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Pick Your Colour with OBI

DIY retailer OBI promoted their bespoke personalised paint-mixing system though an interactive application developed with their creative agency “Jung von Matt” and Wall Decaux.
A webcam with a 55″ digital screen ran bespoke software installed into a bus shelter located in one of the most central and busiest locations in Berlin. The #ColourPicker software recognised the colours of the outfit of whoever was standing in front of the panel, and turned them into an individual personalised colour scheme.
After the quick software analysis, people could download their unique colours using a QR Code and got redirected to the nearest store to pick it up.
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Via: JCDecaux One World

Renovated With OBI

The agency Jung von Matt/Elbe came up with a creative way to advertise for the German DIY company OBI.
Instead of distributing ugly flyers that detailed their promotions, the creative team used the company’s DIY products to give a section of some ruined and rundown buildings a makeover.
These renovated buildings stood out from the drab streets, showing people how these products can be used in a fun and creative way.
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Via: Design Taxi