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Ocean adds Leicester Square to its London portfolio

Ocean has unveiled a new digital screen in the heart of London’s West End, Leicester Square.
Located in the centre of London’s entertainment district, the screen forms part of a £6.6 million investment in the Vue Entertainment venue, which has a big screen entertainment heritage dating back to 1938.
The addition of Leicester Square is Ocean’s response to advertisers’ demand for super premium locations, and the strategic strengthening of its position in London following the exclusive wins of other “Ask for it by name” assets including the Piccadilly Lights, Westfield Stratford and phase two of Westfield London.
The Screen on Leicester Square launches with OnePlus as its advertising partner. OnePlus’s campaign was planned through Starcom and runs for two weeks.
Measuring 62.7 square metres, the high definition screen will deliver advertisers 3,500,000 impacts per fortnight.
Ocean marketing director Richard Malton said: “The addition of Leicester Square to our portfolio extends Ocean’s presence in premium London postcodes. Ocean has always been about iconic locations which enhance the out of home footprint for advertisers. The Screen on Leicester Square is absolutely one of those super premium beach front addresses.”
View The Screen on Leicester Square

Ocean Outdoor reveal finding from its second annual survey

Automated new technologies like Vehicle Recognition Technology and its play-out reports have boosted trust among media agencies in digital out of home as a reliable, transparent and powerful advertising channel.
According to an industry study published by premium out of home owner Ocean Outdoor, digital out of home (DOOH) continues to outstrip mobile and video on demand as the channel with the greatest growth potential.
Ocean conducted its second annual survey of senior managers in media agencies and specialists to assess the role of DOOH in the current media landscape and identify the impact of new research, data and trading initiatives.
Key findings from the study reveal:
DOOH maintains its lead as the media channel with the biggest growth potential, scoring 88 per cent compared to mobile (70 per cent) and video on demand (64 per cent) and every other media channel.
DOOH is perceived as a being more tech savvy (83 per cent) and a better creative channel (83 per cent) compared to mobile (which scores 42 per cent for creativity) and online (which scores 47 per cent for creativity)
Digital out of home also scores higher than any other media channel for offering dynamic (94 per cent, up from 83 per cent year on year), exciting (70 per cent, up from 69 per cent year on year) and modern (87 per cent, up from 82 per cent year on year) advertising environments.
Respondents also said their trust in digital out of home as a delivery mechanism had risen by 17 per cent over the year, that sentiment driven by DOOH’s transparency which outperforms every other media channel by 10 per cent.
Ocean Outdoor marketing director Richard Malton said : “Digital Out of home’s evolution as a sector which is driven by data and real time creative opportunities allowing brands to trade by audiences, dayparts and hyperlocal environments.
“It is these innovations which are driving the industry’s positive emotional response to digital out of home which is increasingly regarded as a glamorous, powerful and reliable environment for brands.”
Cost and flexibility continue to be issues respondents highlighted as issues to be addressed.
“Over the past 12 months, we’ve made significant advances with bespoke interfaces, new ecosystems and delivery platforms which are designed to unlock the inherent capabilities DOOH as a central component to any media plan.”
Via : Ocean

2016 Ocean Digital Creative Competition Entries Open

The Ocean Digital Creative Competition has consistently challenged creative thinking within the all screen market over the past 6 years, continuously raising the bar for what is possible, and putting DOOH screens at the heart of creativity.
This year the competition offers opportunities not only in the UK but across some global markets, and will again reward creative bravery in digital out of home for ideas that visually and emotionally connect with audiences whilst driving business results.
Watch the How to Enter video and find out more at oceanoutdoor.com/dcc

Ocean Collections Drive Stature of DOOH Roadside

Ocean bolsters its position as a leading provider of premium digital out of home locations across the UK with the launch ofThe Ocean Collections.
Two new DOOH collections give brands access to high definition screens in some of the country’s most exclusive postcodes across eight cities, reaching 39.8 million drivers and passengers.
The Ocean Collections curates Ocean’s premium roadside locations into The Portrait Collection and The Landscape, representing a total of 39 screens in 21 handpicked locations placed on the busiest arterial routes.
They encompass some of the UK’s most iconic digital locations including Holland Park Roundabout, Liverpool Media Wall and Two Towers West.
Ocean group marketing director Richard Malton said: “Since 2007, Ocean has been developing its national offer, building the best large format digital roadside sites which, together, demonstrate an enhanced DOOH national portfolio.
“The Ocean Collections comprise the best digital landscape and portrait locations across the UK which research proves create emotional impact and generate lasting brand recall. These are highly versatile collections of screens, responding to customer demand for effective national coverage, which can be purchased to meet any brief be it by day, retail hours, commuter peaks, a week or beyond. People will ask for The Ocean Collections by name.”
The Landscape Collection

  • 10 Digital roadside landscape locations
  • 16 High Definition Screens
  • London, Birmingham, Manchester, Liverpool, Bristol and Leeds
  • 14.5 million fortnightly impacts

The Portrait Collection

  • 11 Digital roadside landscape locations
  • 23 High Definition Screens
  • London, Birmingham, Manchester, Newcastle and Edinburgh
  • 26.4 million fortnightly impacts

Via: Outsmart 

Ocean and British Fashion Council Turn London Fashion Week into National Celebration

For the first time in its history, London Fashion Week (LFW) will be screened to more than 35 million people across the country in a new collaboration between the British Fashion Council and Ocean Group.
In a UK media first, exclusive footage from the shows of top designers including Temperley, Ashish and Osman will be screened across 60 Ocean and Signature Outdoor digital out of home sites in Birmingham, Bristol,  Edinburgh, Glasgow, Leeds,  Liverpool, Manchester and  Newcastle and on four locations in London including Canary Wharf, Holland Park Roundabout, Two Towers West and Westfield London.
The campaign breaks with a LFW countdown on February 15 and runs until February 23. It was planned by the British Fashion Council, BBH and Ocean.
Content will include live streams from six catwalk shows, reaching 14 million during the course of LFW.
Caroline Rush CBE, CEO, British Fashion Council said: “Collaborating with Ocean means we are able to bring London Fashion Week to more people than ever before. With more conversations taking place around involving the consumer in fashion weeks this is the perfect opportunity to open up parts of LFW to the public not just in London but across the country.”
Ocean CEO Tim Bleakley said: “Our partnership with the British Fashion Council builds on previous innovations which allowed us to present the UK’s first shoppable billboard in association with Twitter and Top Shop and broadcast the AW15 Hunter Original London Fashion Week show across The Grid. This new venture amplifies the attention afforded by London Fashion Week, allowing designers and brands to reach significantly wider audiences across the Ocean portfolio.”
Opening on February 19, London Fashion Week  AW16 returns to showcase 83 designers on a schedule that boasts some of the world’s most influential creative talent.
Alongside live streams, special preview content across Ocean screens will celebrate the talent and variety of designers showing on schedule, followed by daily round ups of all the show events and highlights during the week itself.
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Via: Ocean Outdoor

Ocean Restructures as the Group Looks to International Expansion

Ocean CEO Tim Bleakley has announced a restructure after integrating two key businesses, Signature and MediaCo, post acquisition. The restructure marks the formation of the Ocean Group.

To strengthen operations across both the Ocean and Signature Outdoor businesses, Ocean finance director Stephen Joseph is promoted to Group chief operating officer. Stephen takes responsibility for all commercial contract negotiation, procurement and oversees finance which is now headed up by Billy Byam-Cook.   

Nick Shaw, previously Ocean associate director and head of international sales, is promoted to sales director of the Ocean brand, reporting to Group sales director Iain Chapman.

Signature sales director James Harrison takes on added responsibilities as deputy managing director of Signature Outdoor, also reporting to Iain Chapman.

Gerry Bew, founding partner of Signature Outdoor in Birmingham becomes chairman of the Signature brand and businesses with a focus on operational integration in Manchester. His co founder Steve George becomes managing director of the Signature Birmingham business and oversees the management of Signature’s contract with Birmingham City Council.

Joseph Arshed, a founder of Mediaco, has joined the Ocean Group operating board and will continue to coordinate all key contracts in Manchester with a major focus on Manchester City Council.    

CEO Tim Bleakley said:” Over the years we have grown and developed some top talent and recently, as part of the Signature and Mediaco acquisitions, we have taken on some hugely talented senior figures with a fantastic entrepreneurial spirit.

“Group Development Director Mark Bracey will continue to run Ocean brand UK and International development including the launch of the International Alliance”

“At the core of the Ocean Group business is our desire to always find ‘another way’ for all our stakeholders, landlords, OOH specialists, agencies and clients. These changes ensure the breadth and depth of our experience and expertise is made available to our partners to help them grow.”   

Via: Ocean Outdoor

Edinburgh One – Ocean’s First Digital Screen in Scotland’s Captial City

On the 30th of November, Ocean is launching its first digital screen in Edinburgh, expanding premium opportunities in DOOH into its 9th UK city.
Edinburgh One is located in one of the most desirable cities for advertisers, on the key arterial route to Edinburgh Airport and at the gateway to Edinburgh City Centre, targeting an exclusive and affluent tech-savvy business audience and leisure travellers.
Designed by the same architects as the distinctive Edinburgh Airport Tower, this double-sided screen exudes an unique design with an integrated dynamic lighting system to amplify brand campaigns.
Video here:
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Via: Ocean Outdoor 

Ocean Turn the Nation Red, White and Blue for Team GB During Rio 2016

Team GB has revealed details of its exclusive content partnership with digital out of home owner Ocean as it unites the nation behind the team prior to, during and after Rio 2016.
The deal will see Ocean turn the nation red, white and blue with “as live” sporting images are carried across its 180 premium screen digital portfolio in nine UK cities as the Games play out. The partnership extends content across those screens operated by Ocean’s sister company, Signature Outdoor.
Team GB is predicting another strong performance from the squad in 2016 – and every medal win will be relayed as it happens.
Ocean’s screens – including the colossal IMAX banner in London’s Waterloo – will turn from white to either bronze, silver or gold as the medal tally rises.  Accompanying exclusive media content will be supplied by Getty images, allowing the nation to celebrate immediately and together during each “Medal Moment”.
Team GB commercial director Simon Massie-Taylor said:  “This is the first time the British Olympic Association has partnered with an out of home media owner. Unique content, news, insight and updates generated from within the Team GB camp will keep the British public right in the centre of the Games experience in Rio across Ocean’s platform.”
Ocean marketing director Richard Malton said: “Being recognised as a true, live streaming platform is a real watershed moment for DOOH and exclusive content will be key in such high impact environments.
“Naturally we’re delighted to be working with Team GB in helping to recreate the excitement we all experienced in 2012 for the British Olympic team competing in Rio next year.”
Via: Outsmart 

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