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Take A Ride On The #KFBeerCoaster

On the epic 10th anniversary of #KFOctoberfest, Indias’s biggest beer, Kingfisher, created the Kingfisher Beer Coaster, where they took their fans on the ride of their lives with the help of Oculus Rift. Those whose pulses raced the fastest were rewarded with beer triggered from the Good Times Dispenser.
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Via: YouTube

British Airways help the public make US trip a reality in cool virtual reality stunt

Passers-by were transported from the streets of Europe to the States in a virtual reality stunt from British Airways.
Using the Oculus Rift virtual reality headset outdoors, the airline wanted to encourage members of the public to ‘make [their] US trip a reality’, using pre-filmed footage including ice skating in New York, rodeo bull riding in Texas and running along the coast in LA.
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Via: PR Examples
The Oculus Rift technology was also used to great effect for a recent Center Parc’s campaign created by Posterscope and psLIVE
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Nivea invades Defense with pearls Q10 +

For the launch of Nivea’s new product, the tube of beads Q10 concentrated Serum, psLIVE France created a giant experiential event in the business square of la Defense near Paris between 15-18 October 2014.
Across the four days participants were invited into a gigantic inflatable bubble dominating an area of 1500 m² in which they could discover a giant anamorphic created by artist François Abelanet and a beauty board space. Once inside the bubble, visitors could participate in a virtual reality animation bringing to life the journey of a pearl through Oculus Rift technology.
Via: Streetplanneur
 
 

John Lewis Eyes Oculus Rift Opportunities to Unite VR and In-Store Experiences

John Lewis has started looking at what virtual reality (VR) technologies such as Oculus Rift could bring to the in-store experience.
Speaking at IAB Engage 2014 event in London, the retailer’s head of online marketing, Lloyd Page, revealed that it has started investigating the area predicting that “the VR and the in-store experience will collide”.
He said that it could be used in a situation where an in-store customer shopping within the furniture department can use the headset in order to visualise how it might look in their living room.
Page also discussed some initial ideas to have come out of the new partnership with iBeacon start-up Localz, which recently won £100,000 investment throughthe JLab scheme.
In the latest issue of The Drum magazine industry insiders debated the commercial opportunies for brands on virtual reality platfroms, revealing new advertising products they could potentially pitch to clients.
Via: The Drum

Mountain Dew Creates Virtual Reality Skate Experience in Brooklyn

The 10th Anniversary season of Mountain Dew’s Dew Tour continued last weekend with the Toyota City Championships held in Brooklyn, New York. The third stop on the 2014 schedule saw many of the world’s best BMX and skateboard athletes take part in the action, and attendees were also given the chance to get involved through a unique VR experience.
During the event, Mountain Dew debuted its Virtual Reality Skate Experience. This live-action 3D, 360°, binaural audio-branded experience is one of the first of its kind developed for the new Oculus Rift DK2 developer headset. Fans who attended the action sports exhibition in Brooklyn were given the chance to virtually become part of the Dew Skate Team. They were able to feel as though they were riding alongside the pros through some of the most iconic spots in Las Vegas.
For attendees, it was a ride down the Vegas strip they would likely never forget. The epic virtual reality skateboarding experience put fans in the center of the action and after they were done, they walked away with a split-screen video of their experience, which they could share with friends and family on social media.
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Via: psfk

Centre Parcs Uses Virtual Reality in New Out of Home Campaign

Holiday park company, Centre Parcs, is set to stage a takeover of Waterloo station, which will use virtual reality technology and digital screens to promote its latest UK village at Woburn Forest in Bedfordshire.
The campaign, which runs from 9-13 June will deliver a 360 degree experience for commuters, who will be invited to use an Oculus Rift headset and be transported to the zip wire and high ropes course through virtual reality footage filmed at the Woburn village.
There will be a second experiential zone demonstrating a take on the archery experience with physical bows firing virtual arrows on to screens with the chance to win £1,000 worth of vouchers for the leader at the end of the week.
Center Parcs will also be displaying consumer-generated tweets and photos on the Motion@Waterloo screen as part of a competition to win a £2,000 family break.
Center Parcs worked with Walker Media, Posterscope, psLIVE, Brothers&Sisters and JCDecaux to develop the campaign.
Via: The Drum