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Purdy…Paint Any Surface With Ease

Purdy claim to make the best paintbrushes in the world. And their XL series is the most versatile of them all. To show this, Deutsch New York used the brush to paint over a total of nine different surfaces, creating a diorama of a frozen New York City scene complete with brick, metal, glass, a trash can, newspaper stand, bicycle, delicate flowers and even a fake pigeon. All measured to the size of a traditional billboard to create a simple, yet powerful product demonstration.
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Via: Bestadsontv

Colourful Murals Appear On Roads Only When It’s Raining

A group of designers from South Korea found a way to fight those gloomy days when it just wouldn’t stop raining. Together with Pantone they brought back the colours to Seoul by creating huge vibrant paintings on the streets which appear when it’s raining.
Their project is titled “Project Monsoon” and, as the name suggests, was created for the annual monsoon season when it rains for as long as 3 weeks. The artists  used special hydrochromatic paint, which stays invisible until it gets wet.
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“Inspired by South Korea’s culture of emphasizing the importance of the flow of rivers, the paintings utilize Korea’s topographical features that create a flow and puddle of rain water in every street to fill the streets with color and life,” the artists write about their project. So, get a ticket to Seoul and grab an umbrella, because rainy days are nowhere near depressing there!
The images were released as the teaser of the project and also “to give people something to look forward to this year’s monsoon season.”
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Via: boredpanda
 

Pick Your Colour with OBI

DIY retailer OBI promoted their bespoke personalised paint-mixing system though an interactive application developed with their creative agency “Jung von Matt” and Wall Decaux.
A webcam with a 55″ digital screen ran bespoke software installed into a bus shelter located in one of the most central and busiest locations in Berlin. The #ColourPicker software recognised the colours of the outfit of whoever was standing in front of the panel, and turned them into an individual personalised colour scheme.
After the quick software analysis, people could download their unique colours using a QR Code and got redirected to the nearest store to pick it up.
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Via: JCDecaux One World