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Clear Channel announces new Christmas Charity Partnership initiative, launching with London’s Air Ambulance

Clear Channel UK pledges to show significant support for one partner charity every Christmas, via their new initiative, “The Christmas Charity Partnership”, by donating a significant volume of relevant inventory, for a single festive campaign.
–          This initiative does not affect the support they already show dozens of other charities throughout the year.
–          London’s Air Ambulance is the first charity to benefit from the Clear Channel Christmas Charity Partnership initiative.
–          London’s Air Ambulance will run a campaign across the capital, on Storm, Clear Channel’s super premium large format digital proposition.
–          The campaign “It wouldn’t be Christmas for us without London’s Air Ambulance” will reach 1000s of people across London, reminding them that London’s Air Ambulance is a charity that relies upon their generous donations.
–          The campaign hopes to drive awareness of the life-saving work done by London’s Air Ambulance and remind people they are a charity that relies upon their donations.
 
The media owner pledges to give significant support to one chosen charity over the festive period, in the form of a campaign delivered on the relevant inventory, to suit the target audience that the charity wants to reach.
Clear Channel has strong links with the communities it operates in. They are focused on helping improve the infrastructure of local communities, and develop partnerships with charities and sponsor local causes, and are committed to helping dozens of charities every year, so this new initiative does not affect any existing charity partnerships.
London’s Air Ambulance is the first such charity to benefit from the Christmas Charity Partnership.
They are the charity that delivers roadside advanced trauma care to critically injured people in London, serving the 10 million people who live, work and travel within the M25. On average their medics treat 5 seriously injured people every day, and have attended over 37,000 patients who needed urgent medical intervention since their creation in 1989.
Via helicopter or rapid response car, an advanced trauma doctor and paramedic is delivered to the patient, bringing the hospital emergency department directly to scene.   Providing the 24/7 service costs £10 million per year, mostly funded through charitable donations.
The Christmas Charity Partnership campaign will run in London, on Storm, Clear Channel’s super premium large format digital portfolio. The aim of the campaign is to increase awareness of the charity amongst people in London, in the hope they will support London’s Air Ambulance’s life-saving cause, during this season of goodwill.
Clear Channel’s Marketing Director, Martin Corke, said of the partnership:
“We are always looking for ways to support Charities and the local communities that we operate in, and are delighted to be able to launch the Christmas Charity Partnership initiative, with London’s Air Ambulance, who do such important, pioneering lifesaving work for Londoners.”
London’s Air Ambulance’s CEO, Jonathan Jenkins, said of the partnership:
“Our life saving service can only operate with the charitable support of people and businesses in London.  We are hoping that the incredible opportunity to be Clear Channel’s Christmas Charity Partner will give our campaign – “It wouldn’t be Christmas for us without London’s Air Ambulance”, a bigger audience to raise awareness across London that we are a charity.  We would like to encourage more people to donate, so that we can continue to deliver our advanced trauma team to all those that need it.”
London’s Air Ambulance

  • London’s Air Ambulance is the charity that delivers an advanced trauma team to critically injured people in London.
  • It was founded in 1989 and to date has treated over 37,000 critically injured people and attended most major incidents.
  • It serves the 10 million people who live, work and travel within the M25.
  • London’s Air Ambulance is a charity that operates in partnership with both Barts Health NHS Trust and the London Ambulance Service:
    • Barts Health NHS Trust employs and remunerates the doctors who are seconded to the service, as well as providing some direct financial support and the helipad facility for the charity’s operations.
    • London Ambulance Service provide paid paramedics who are seconded to the service.  An advanced trauma paramedic operates from the Service’s control room and is responsible for dispatching London’s Air Ambulance to the most critically injured people in London, 24 hours a day.

Clear Channel UK

  • Clear Channel UK is a market leading Out of Home media owner with more than 40,000 sites nationwide.
  • Clear Channel UK has a dedicated team of more than 650 people working in 14 locations nationwide.
  • Clear Channel UK continually finds new and interesting ways to help brands meet people throughout the UK, on our classic and digital platforms.
  • Clear Channel UK’s vision is to Create the Future of Media, Out of Home.

Via: Clear Channel 

PSI forges strategic partnership with ForwardKeys

PSI, Posterscope’s international division, has signed a multi-year strategic partnership to power its media planning system with ForwardKeys’ unique and unrivalled travel data.

ForwardKeys draws data from all major global air reservation systems and selected airlines and tour operators to analyse more than 17m booking transactions daily.  This information is enhanced with further independent data sets plus data science to paint a picture of who is travelling where and when, and to predict future travel patterns.
When overlaid with PSI’s unique Outdoor Consumer Survey insight, plus location heat-mapping across 48 of the most prominent global cities, PSI is able to advise partners on the best solutions to target business and leisure audiences as they fly between, and spend time in, the world’s busiest urban centres.
James McEwan, Deputy Managing Director at PSI, said: “We are very excited to be joining forces with ForwardKeys, a company that shares our cultural values and our passion for understanding global travel trends.  Access to this real-time, actionable and future-facing information will enable us to advance our strategic planning capabilities and further increase the effectiveness of client campaigns.”
Olivier Jager, CEO, ForwardKeys, added: “We are delighted to be collaborating with PSI. As the world’s largest international OOH specialist, PSI’s use of ForwardKeys’ insight within its sophisticated location-marketing planning provides strong endorsement of the quality of ForwardKeys’ data.”
Via: OutSmart

Posterscope inks deal with smart city tech experts The Digit Group

Posterscope has signed a global partnership with The Digit Group, a company founded by architects and urban planners specialising in smart city technologies.
The partnership will grant Posterscope early access to the technology developed by TDG, and in turn, will work with TDG  to build technologies that will work in synergy with advertising. In future, Posterscope will help TDG manage any ad inventory generated.
“Architects and urban planners design and build cities, but marketers bring them to life,” Normandy Madden, global director, media and brand innovation said. “It’s important for us to have a good global partner to help develop and implement programmes that tap the full potential of the technologies developed for our smart cities.”
‘Smart city’ is a designation given to a city that uses technology to enhance the quality and performance of urban services such as energy, transportation, utilities, security, communication, leisure and even food production in order to reduce resource consumption, wastage and overall costs.
“The global smart cities economy is going to hit an estimated $1.4tn [£1.09bn] by 2020, as population migration towards cities continues,” Posterscope’s head of futures, Nick Halas said. “This partnership is essential in allowing us to help clients and brands manoeuvre and find a pathway to be involved in the exciting opportunities that these smart cities will bring to their citizens.”

On Posterscope’s side, Halas will co-lead the partnership along with head of platforms and partnerships, Asia-Pacific, Ben Milne, while Madden will direct the partnership for TDG.
The tech being developed by TDG that Posterscope could work with includes renewable energy sources, self-driving electric buses, self-driving electric pods, navigation and entertainment platforms like virtual and augmented reality.
Some of the ways brands could work with the self-driving buses, Madden explained, includes AR, 3D displays, holograms and even branded lighting interiors. “We’re way beyond slapping an ad on the inside of a bus, or popping a skin on the outside.”
As the buses are electric, they will charge each time they dock at bus shelters. “So the bus shelters too are part of the equation and represent opportunities for brands.”
In terms of renewable energy, TDG is developing piezoelectric panels that are capable of generating electricity from kinetic energy or friction. “These panels could be installed, for example, under the floors of malls, or pedestrian sidewalks and people walking on them would generate electricity,” Madden said. “Think of the opportunities for fitness apps such as Nike+. It would be possible to track, not only how much exercise you’ve had, but how much green energy you’ve generated.”
TDG has projects underway in China, Southeast Asia, Saudi Arabia, New Zealand and the US.
Via: Campaign Live
 

Team GB and Ocean Extend Exclusive Partnership to Olympic Games, Tokyo 2020

Team GB and premium out of home media owner Ocean have extended their exclusive content partnership up to and including the Olympic Games, Tokyo 2020. The collaboration includes action from the Pyeongchang 2018 Olympic Games.
During Rio 2016, Ocean broadcast more than 20,000 hours of exclusive Team GB content, creating a unique national broadcast channel across 98 of Ocean’s digital screens.
The enhanced 2020 deal awards Ocean tier one partner designation and, as official Out of Home partner, Ocean will be working closely with Team GB and other content partners to deliver an enhanced, content rich channel for future Games.
The partnership includes DOOH screens operated by Ocean and its sister company, Signature Outdoor, in Birmingham and Manchester.
To seal the deal, Team GB taekwondo star Lutalo Muhammad, who won a silver medal at Rio 2016, joined Ocean CEO Tim Bleakley and Team GB CEO Bill Sweeney at Ocean’s Eat Street location in Westfield, London
British Olympic Association CEO, Bill Sweeney said: “We enjoyed a hugely successful partnership with Ocean Outdoor during Rio 2016 and this is a significant opportunity to build on this momentum and success to date. Renewing now allows us to ensure that Ocean form part of our marketing strategy and play an integral role, not only during forthcoming Summer and Winter Games, but during the four-year Olympic cycle as a whole.”
Tim Bleakley said: “Team GB’s success is built on innovation, dedication and hard work. Working with Team GB on bringing Rio 2016 back to the nation was a milestone moment for Ocean and digital out of home. Exclusive content from the Olympics is key in such high impact environments with full broadcast capabilities.
“This extended partnership not only gives us access to real time Olympics action from Games to come as it happens, but compelling collateral from the Olympics archive.”

Internet of Things Brings Opportunities for Brands

The media landscape has just got used to owned, earned and paid media, but is it now time to get used to non-media turning into media too?
The Internet of Things, where everyday objects and devices communicate with each other, could transform our toasters, cars and thermostats into ad opportunities.
When Google predicted a world where ads appear on “refrigerators, car dashboards, thermostats, glasses and watches” in a letter to the US Securities and Exchange Commission, many media ears pricked up.
Already, devices such as Google’s Nest and British Gas’ Hive thermostats and Philips’ Hue light bulbs are controlled by mobile apps. The next stage of the Internet of Things would be to create a protocol allowing the devices to interact with each other.
How wide-ranging this will be is open to debate, but the direction of travel is set. If objects can collect data about how their owners use them, this will produce invaluable insights into people’s behaviour for marketers. Brands could put ads on those objects or use insights from the data to post personalised ads on smartphones, TVs or tablets.
Andy Hobsbawm, the founder and chief marketing officer of Evrythng, believes the Internet of Things offers a “tremendous media opportunity”. He notes that, as objects become networked, interactive and trackable, they will inevitably become media with “digital interfaces” for personalised content, services and experiences.
He adds: “As with any media, there’s also a challenge in extracting new intelligence from the data generated by billions of these objects coming online. Without a common standard, the opportunities could be limited.”
Some fear this could lead to a dystopian future of spam ads that misinterpret data and serve up irrelevant and inappropriate advertising.
As Dan Kirby, the chief executive of Techdept, says: “The data created by your ‘things’ communicating means amazing insights into consumer needs. This gives marketers a great deal of power, but power that has to be used responsibly. The opportunity for tone-deaf ads – imagine your house burns down, and up pops a message: ‘It seems you need a new sofa!’ – means it could undermine as well as empower a brand.”
There is no doubt that the data from smart devices could offer a huge source of insight for companies, governments and agencies alike. According to Chrissy Totty, the head of innovation at Vizeum, the increased understanding about individuals’ movements and behaviour will enable “hyper-local, hyper-relevant” messages. However, this requires data to be shared between organisations, in partnerships such as the one recently struck between Posterscope and EE.
“Without sharing, the data will be proprietary to those who have created the devices and the opportunities will remain limited,” Totty says.
“The more invisible the Internet of Things becomes, the less aware consumers will be about the amount of data they are generating and who has access to this.
“Agencies, media owners and brands all need to stay on the right side of the ‘creepy line’, to quote Eric Schmidt – respecting our traditional value exchange with the consumer. Advertising, however smartly targeted, will still need to add value to the consumer and be something they knowingly opt into.”
Via: Campaign Live

Tfl and ESPN FC to Display World Cup Updates on London Underground

Transport for London (Tfl) has partnered with ESPN’s football website, ESPN FC, to deliver football results to London Underground commuters during the World Cup – marking the first time the transport body has signed a commercial partnership.
The partnership will see Tfl and ESPN FC bring news, results and score updates from the games to more than 140 stations via overhead platform boards and 400 service update boards displayed at station entrances.
As part of the partnership, which launches on 12 June, ESPN FC will run an advertising campaign on the home page and journey planner section of the Tfl website, as well as experiential activity involving football freestylers at Stratford, Charing Cross and Tottenham Court Road stations later this week.
Via: The Drum

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