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Passengers test perfume from billboards while waiting for the tram

Luxury lifestyle brand Rituals gave public transport users and shoppers in Amsterdam, Rotterdam and The Hague the opportunity to experience two of its oriental eau de parfums, Bleu Byzantin and Fleurs de l’Himalaya, when OOH sites were cleverly converted into branded dispenser units.
The campaign, a collaboration between Rituals, Vizeum, Posterscope Netherlands and JCDecaux, was on display until November 21 in Amsterdam (Rokin, Beethovenstraat and Leidsestraat), Rotterdam (Lijnbaan) and The Hague (Grote Marktstraat).
 
Rituals

Lush Launches Sun Cinema Pop-Up Experience

Lush Cosmetics has once again teamed up with StudioXag to create a pop-up cinema experience within its Oxford Street store in London.
Situated within the brand’s Gorilla Gallery exhibition, which is designed to celebrate two of Gorilla Perfumes’ most iconic fragrances – The Sun and The Smell of Freedom, the sunshine themed cinema will host screenings of films that are designed to complement the scents.
From 6.30pm on selected dates until 23 March, guests will be able to visit the Sun Cinema space to enjoy free screenings of 500 Days of Summer, Almost Famous, The Muppets Movie, Wheel of Time, Simon & Garfunkel: Old Friends Live on Stage, Rabbit-Proof Fence and Ten Canoes.
Attendees will also be able to snack on popcorn as they watch their film of choice, and they can expect to smell the aforementioned fragrances within the space.
Bookings to the events can be made via phone or email to the Lush Oxford Street store.
Last December saw Lush unveil a pop-up scented cinema within the same store in celebration of the festive season. A range of Christmas-themed films were available for visitors to view, such as The Grinch Who Stole Christmas and Home Alone.
Via: Event Magazine

Prada Experiential at Heathrow's Terminal 5

Puig showcased the latest edition of their best-selling perfume, Prada Candy, this summer in an experiential and DOOH campaign.
Planned and booked by Havas and PSI, the campaign took over the departure lounge of Heathrow’s Terminal 5 as it targeted passengers for the launch of Candy Florale. The experiential zone was situated in close proximity to both World Duty Free and the Prada store, capitalising on the point-of-sale opportunities to purchase the scent at the airport.
Passengers were invited to try out the perfume and other Prada Candy fragrances as they made their way through departures.
As JCDecaux Airport’s Global Shopper 2013 research reveals, shopping while abroad is an integral part of the travel experience, with 81% of global shoppers purchasing luxury cosmetics and fragrances at the airport.

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