Posterscope Nigeria has won the 2016 OAAN Poster Award for the Best OOH Execution in the FMCG Category for its work for P&G’s Safeguard.. The OAAN Poster Awards, held in Lagos this month, is now in its 10th edition is an initiative of the Outdoor Advertising Association of Nigeria (OAAN) aimed at celebrating individuals and agencies that have made outstanding contribution to the industry in the past year.
Here P&G and Walmart showcase mobile social and a real-time commerce initiative working hand in hand. @PGMobile trucks were positioned throughout New York in heavily trafficked areas but instead of simply tweeting their locations to potential customers, Twitter users were able to tweet requests to bring the trucks, replete with product, right to their apartment or office, taking customer service to a whole new level!
Via: adage digital