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This photo booth surprised women with pictures that mirror domestic violence statistics

Facial recognition software has come a long way since researchers began programming computers to pick out human features in the mid-’60s.
A recent project by the Berlin offices of DDB in collaboration with women’s rights group Terre Des Femmes found a new, shocking application for the technology: highlighting the prevalence of domestic violence.
Violence perpetrated against domestic companions remains a worldwide epidemic. In 2014, the National Network to End Domestic Violence estimated that 3 American women die at the hands of their own intimate partners every day. 1 in4 German women experience it at some point in their lives.
DDB shone a light on that fact with the help of a Berlin fixture—the photo booth, or photoautomat.

They created a customized booth, which “applied bruises” to one of four female faces in each relevant photo set to mirror the statistic mentioned above.
The collaboration promoted the work of Terre Des Femmes or “Women’s Earth,” a nonprofit based in Hamburg that works with other such groups around the world in efforts to prevent still-common practices like forced prostitution, arranged marriages and female genital mutilation.
“Domestic violence is a major problem in Germany. It affects one in four women at least once in their lifetime. Unfortunately, most people don’t know about this,” said the group’s managing director, Christa Stolle. “With this photo booth activation, we clearly demonstrated how serious the problem is, and show that we all can do something to change this picture: by spreading information, by supporting the victims, by sharing this video.”
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Via: Ad Week
 
 

Dove: When You’re Smiling Installation

This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before reminding each person that beauty is the reflection of yourself in the mirror.
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Via: Digital Buzz Blog

MobWives interactive photo booths

To promote VH1’s Mobwives, Posterscope USA  and Carat created an interactive photo booth installation at the Garden State Plaza Mall, where shoppers could take their official Mob Wives “mug shot”, choose from several photo options available and then upload the photos to the Mob Wives Facebook page or email it to themselves.
To watch the video click here