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Mineral Water Company Donat Mg Creates The World’s First Portable Royal Toilet

Donat Mg is a natural mineral water that has a favorable effect on digestion, relieves heartburn and other symptoms that come from magnesium deficiency. To raise awareness of these benefits, they took to the streets and came up with a very interesting concept. They would create the world’s first portable toilet that would make anyone feel like royalty.
They used various materials to create a small pop-up toilet that was almost completely gold. Before entering the royal throne, the person would be given a golden crown to complete the experience. Inside the bathroom, they would find everything they could possibly need. They would also find a small chest that would contain Donat Mg water.
The campaign was quite successful as over 2.9 million YouTube users watched the video from different target markets and the video itself was watched over 1.8 million times.
Video Below:
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Pop up Skittle Store Lets You Pawn Unwanted Gifts For Sweets

I’m sure that the majority of people have received a Christmas present and thought secretly ‘that’s going straight to the charity shop’. It’s become such a social phenomenon Harvey Nicholls even created a Christmas advert that honed in on people’s facial expressions when receiving an unwanted gift.
So it’s no surprise that a brand has created a PR campaign around unwanted Christmas presents.
Wrigley-owned sweet brand Skittles opened a pop-up store in Toronto, Canada from the 26th till the 30th December 2015, allowing visitors to swap unloved Christmas gifts for the sweets.
The ‘Skittles Holiday Pawn Shop’ was situated on Queen Street West and was fronted by a comedy character called Dale the Dealmaker.
The public were encouraged to bring in any gifts that they fancied pawning for Skittles, even those that were not a Christmas present. The store particularly encouraged the swapping of novelty gifts such as Grandma-knitted sweaters and stuffed animals, however branded merchandise, food, drugs, weapons and pictures of your private parts were not accepted – seems reasonable no?
You may be wandering what is Dale’s role in this. Visitors of the pop up store were encouraged to barter with Dale to agree upon how many bags of Skittles their item was worth, ah now you can see the fun side.
Like with the majority of PR stunts, charity is always mixed in to make it more credible to the media/public. All items received by the brand were donated to the Goodwill ReUse centre in Toronto’s Scarborough district.
For those not in the area over the festive season, Skittles launched a digital campaign to accompany the activation. Fans of the brand could head to a dedicated microsite to see how much their unwanted items were worth in Skittles, but never actually received any sweets.
Via: pr examples