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Posterscope USA work with the New Belgian Brewing company to target thirsty New Yorkers

Product availability was used to inform directional  creative.
Real time beer availability and Google “popular time” data was used to guide thirsty New Yorkers to the closest bar (vs ordering online).
The Voodoo Ranger kept consumers entertained  with reactive messaging  around “March Madness” and other social holiday periods such as St Patricks Day, April Fools etc.
Take a look at the official campaign video.
 

Fox Lethal Weapon creates spectacular in Times Square

A new 3-d billboard-video for the Lethal Weapon TV remake was added to the corner of 7th Ave. and 46th St. in Times Square. The advertisement makes it appear as if a car is crashing out of the high-rise building and falling unto another billboard.  The campaign was planned and bought by Posterscope USA.

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Real-Time DOOH Campaign Reaches On-the-Go New Yorkers

Gett, a new on-demand car service has launched a real-time DOOH campaign aimed directly at Uber’s New York City customer base. The campaign, planned by Posterscope USA, highlights the company’s no-surge pricing policy, a $10 fixed price inside Manhattan, below 110th Street. According to the company, the campaign has been successful in driving downloads of the company’s mobile application and encouraging new user to try the service.
Gett’s DOOH campaign reaches on-the-go New Yorkers across multiple venues that include the MTA’s On the Go kiosks, urban panels, newsstands, bus shelters, restrooms, elevators and bars through the end of October. Gett currently operates in London, Manchester, Liverpool, Moscow, St Petersburg and Tel-Aviv. New York is Gett’s first market in the United States.
gett 2
“Gett continues to emerge as a force in the highly competitive on-demand car service market and we are thrilled to have the opportunity to help support their growth efforts,” said Helma Larkin, CEO of Posterscope USA. “We’ve designed and deployed an innovative DOOH campaign that strongly promotes Gett’s competitive differences and leverages a wide range of digital screens that blanket New York City and encourage new users to give Gett a try.”
A key feature of Gett’s DOOH campaign is the use of real-time buying for digital out-of-home screens in locations such as elevators and bars. To maximize efficiency and budget, Gett’s campaign is seen on certain screens during peak viewing hours. For example, in office building elevators, the campaign can be seen during work hours with an emphasis on the 4-8 PM timeframe when people are commonly leaving the office and when on-demand car price surging is most common. In bars, the campaign can be seen during evening and night hours as well as when weekend traffic tends to increase.
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