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Range Rover Evoque navigates world's largest speedbump

Despite its rough-and-tumble offroad pedigree, most modern Land Rovers will never actually see mud. Instead, they’ll spend their entire lives navigating busy metropolitan streets and luxury shopping center parking lots. Apparently, Land Rover knows this as well, as evidenced by the company’s latest Evoque promotional video in which the compact SUV isn’t seen tackling sand dunes or a swampy forest, but the largest speed bump in the world.
After proving impenetrable by a wide variety of less-capable vehicles, including one BMW X3 whose flustered owner concedes, “I’m not sure it’s that good a 4×4,” a wild Range Rover Evoque owner appears, predictably showing everybody how it’s done. Cue the flabbergasted and deeply impressed onlookers.

London's iconic statues dressed in red coats for Wrap Up London

Iconic statues in London have been covered up in red coats to encourage Londoners to donate their old coats to those in need in this year’s Wrap up London campaign.
Last weekend, three London statues in high traffic areas – Sherlock Holmes at Baker Street station, Amy Winehouse at Camden Market, and Kinder Transport at Liverpool Street station – were given bright red coats to raise awareness for the cause.
In last year’s campaign, nearly 23,000 coats were donated, but in the seventh year of the annual collection for Wrap up London, the number of people living in crisis in the city is rising, particularly those who are young and homeless, so the need is even greater.
Via: PR Examples

German supermarket removes all foreign products from shelves to show daily life without diversity

What does a grocery store look like without Greek olives, Spanish tomatoes and frozen goods from who-knows-where?
You’re about to find out.
To emphasize the importance of global diversity in a context everyone can understand, German supermarket Edeka made a surprising decision: It emptied its Hamburg location of all foreign-made products.
For shoppers wandering around confused, signs featured messages like, “So empty is a shelf without foreigners,” “This shelf is quite boring without variety,” “Our range now knows borders,” and, “We will be poorer without diversity.”

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People mostly believe what their range of experience permits. Protectionist policy thrives on such blind spots: It’s easy to be racist when the groups you’re demonizing are abstractions.
That’s what gives this work its oomph—nothing is more personal than access to and preferences for food, which guarantee a visceral emotional reaction.
Hamburg is the second most populous city in Germany, behind Berlin, with resident aliens composing nearly 15 percent of the population. But German opinion’s become pretty tense since Chancellor Angela Merkel announced an open-door immigration policy for refugees two years ago.
The decision led to the arrival of 890,000 asylum seekers in 2015 alone … and early this year, Germany announced plans to roll the policy back. (The stance did, however, boost Germany’s prominence on the global stage.)
Online, vice chair of the Christian Democratic Union Party Julia Klöckner praised the campaign, calling it “a wise action” that would give people pause. The comment generated a bevy of replies, including one from Marcus Pretzell (no longer visible), representing an immigrant-hostile party, Alternative for Germany: “Why exactly should it be wise? Is it not rather completely mad?” he was quoted as saying, per The Independent.
Edeka’s got a reputation for producing the kind of quirky, unhinged advertising creatives look forward to. (2014’s much-lauded “Supergeil” comes to mind.) If you’re wondering why it would suddenly break tone to make a political stance this dramatic, consider that its work often has a moral bent.
In a 2015 Christmas ad, an old patriarch fakes his own death to compel his family to gather for the season. 2016’s holiday ad used an anti-consumerist message to remind people that being together is more important than gifts. And the controversial “Eatkarus” ad of 2017 is, at its heart, a story about embracing a path that alienates you from others—especially when you’re doing it for your own health and happiness.
“Edeka stands for variety and diversity,” an Edeka spokesperson said of the Hamburg activation. “In our stores we sell numerous foods which are produced in the various regions of Germany. … But only together, with products from other countries, it is possible to create the unique variety that our consumers value. We are pleased that our campaign caused so many positive reactions.”
Via: AdWeek

Children sculpted in sugar in Times Square to highlight unhealthy eating habits

Anybody who passed through Times Square this morning likely noticed a giant mound of sugar and an array of children sculpted of the sweetener. Kind, the company that makes the all-natural fruit and nut bar, is behind the stunt. To make a statement about the amount of sugar children consume, Kind put 45,485 pounds of it—a 20-foot tall, 30-foot wide pile to be exact—smack dab in the middle of Times Square. 
The move isn’t altruistic: Kind is touting its new fruit snacks, Kind Fruit Bites, which contain just fruit and no added sugar, according to the brand. An in-house creative team came up with the idea for the 45,485 pound mound of sugar to represent how much sugar kids in the U.S. eat every five minutes. 
“Since day one, Kind has been committed to balancing health and taste,” said Daniel Lubetzky, founder and CEO of Kind, in a statement, adding that, Kind “craft[s] snacks with a nutritionally-dense first ingredient.”

According to data from market research company IRI, children in the U.S. consume 80 grams (19 teaspoons) of added sugar per day. The American Heart Association recommends limiting sugar to 25 grams per day. Based on that data, Kind found that “in one year the average 9-year-old is eating his or her body weight in added sugar.” The company, along with Magnetic Collaborative, constructed the sugar children to show what it looks like when children consume their body weight in sugar.
Kind isn’t against sugar,” said Drew Nannis, head of integrated communications for Kind, when asked about the sugar content of Kind’s products. “We believe indulgences are great and should be enjoyed. What we don’t advocate for, are snacks being perceived as healthy, but in fact, are primarily from sugar.”
Nassis added: “Our best-selling snack line, Nuts and Spices, has 4-5 grams of total sugar per bar, which is 50 percent less total sugar per bar compared to the average nutrition bar. We make snacks that are wholesome and delicious, and we’ve maintained a longstanding commitment to using as little sugar as possible without compromising taste. …  We also want to make it easier for parents to make more informed choices which is why we released the added sugar content across our portfolio last year.” 
Via: AdWeek
 

New ‘Rings’ horror movie PR stunt scares unsuspecting shoppers

If any of you have seen the original ‘The Ring’ movie, there’ll have been that one scene that stuck with you.
To promote horror sequel ‘Rings’, the team behind this memorable ‘Carrie’ stunt in 2013 have gone back to their prank-y ways, using that scene as the basis for this new stunt.
The set-up is simple. After being given a bit of sales patter, potential customers  in a New York City electronics shop were left alone by an assistant. There’s also a ‘win a free TV, today only!’ sign on the wall that looks like it might have been used to entice people in.
The same actress who played the terrifying little girl then came crawling out of a hidden compartment behind a TV’s screen, scaring unsuspecting shoppers.
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Via: PR Examples
 

Tesco Pranks Customers for Halloween Campaign

Tesco has released an online film of its staff playing Halloween pranks on customers in stores.
Black Sheep Studios, Bartle Bogle Hegarty’s in-house production studio, created the online ad, which is set in a Tesco supermarket and filmed with hidden cameras.
The cameras catch the reactions of customers as they come across “haunted” trolleys and Tesco staff wearing Halloween costumes, including a ghost-faced woman who hides behind stack of kitchen rolls.
This Is Money reported on 24 October that Halloween had overtaken Valentine’s Day to become the third biggest retail event in the UK calendar, after Christmas and Easter, with people spending between £300 million and £400 million on items connected with the day.
Tesco’s newest TV campaign debuted on 18 October and reintroduced the concept of a “Tesco Family” and the store’s “every little helps” slogan.
In addition to the prankvertising lead film, Tesco’s Halloween campaign includes four instructional online videos that demonstrate how to create scary costumes.
The new work was created by Kate Murphy at BBH and directed by Dave Stoddart through Black Sheep Studios.
Video below:
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Via: Brand Republic

Skoda's Icy Yeti Stunt

ŠKODA, one of the oldest car manufactures based in the Czech Republic, wanted to gain national press coverage for the launch of the new ŠKODA Yeti. They achieved this by encasing a bright red Skoda Yeti in 10 tons of ice then placing it in Covent Garden, London and inviting the public to guess the combined weight of the car and ice in order to win it. Brand ambassadors and the Yeti costume character encouraged people to participate in the competition via iPads. Over 8,000 competition entries were received.
Via: Hotcow

Beck'speriment challenge men to keep their partner in a shop

Shopping, possibly the longest and most excruciating time in a man’s life, especially if its not shopping for them. But would you be able keep your partner inside a clothing store for a whole hour to win a truck full of Beck’s beer?
The experiment was set up by Beck’s to highlight the benefit of compromising in a relationship, the quirky challenge was for men to keep their partner in a women’s designer clothing store for a whole hour. The rules were simple, they weren’t allowed to tell their partner about the challenge and if their partner left the shop before the hour they lost.
It’s a fantastic stunt that shows just what men would do for a truck full of beer and who wears the pants in the relationship.
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Via: PRexamples

People Ignore a Giant Lump Growing on a Street in Clever Cancer PSA Stunt

Never underestimate people’s power not to give a damn about what’s right in front of them.
This latest example from AMV BBDO in London is quite amusing to watch. It’s a Public Service Announcement for Cancer Research U.K., which wanted to communicate that British people are missing the first signs of cancer. Well, no wonder they ignore small lumps in their bodies when they just walk right past weird giant lumps growing in the real world.
The road lumps had to match the paving bricks of the street used for the shoot, and be distorted in such a way that made it appear as if a ‘tumor’ was growing in the road,” the company says. “The lumps had to be light enough to carry on and off set, but durable enough for a van to go over them; one of the lumps was reinforced in fiberglass to allow for a road sweeper to go over it.”
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Via: Adfreak

NYC Taxi Wrecked by Giant Axe in World of Warcraft PR Stunt

Earlier this week, a photo stunt promoting World of Warcraft appeared in New York City. The stunt featured a giant axe stuck in a NYC taxi in Times Square to promote the release of the Warlords of Draenor expansion.
Via: PR Stunts