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Calm installs 84 male suicide sculptures on ITV Tower to raise awareness

Calm, the charity that works to prevent male suicide, has installed 84 sculptures of men with a hood pulled over their faces on top of the ITV Tower to raise awareness of the number of men who take their lives every week.

The sculptures have been created by Mark Jenkins, with support from bereaved friends and families who have lost a loved one to suicide. Each family was guided in using Jenkins’ signature tape casting technique to produce a sculpture for the installation.

The activation runs for a week from today (Monday 26 March). The campaign, which has been created by Adam & Eve/DDB, will be supported by ITV show This Morning with three days of programming dedicated to male suicide.
The charity’s chief executive Simon Gunning said: “Achieving our goal of male suicide prevention requires everybody to take a stand. As a society we have to face this awful issue, discuss it and actively work to stop it, which is why we’re particularly invested in making this campaign a success.
“Project 84 is all about making the scale of the situation very clear and we hope it will drive change and encourage everyone, government included, to come together to take suicide seriously.”
Via: Campaign Live

Posterscope Netherlands launch festival billboard and mobile network to reach millions at events

Posterscope Netherlands has developed a special Out of Home network which can be used to reach millions of festival event visitors online and offline.
25 billboard signs at high traffic event locations will reach 4,000,000 event visitors at the Netherlands’ 5 biggest events (Vierdaagsefeesten Nijmegen, Glow Lichtfestival Eindhoven, Amsterdam Light Festival, Amsterdam Gay Pride  and Uitmarkt Amsterdam)

The network will also include mobile geo-targeting based point of interest, location and time, and offer the possibility to copy Out of Home content to relevant mobile advertisements based on the weather, time, environment, social data or other festival triggers.

 

Santander's "Phish & Chips" vans educates the public on fraud prevention

Santander is touring the UK with a “phish and chips” van that allows people to pay for a meal with phishing emails and smishing texts.

The bank wants to raise awareness of scam messages after its research found that 74% of Brits have been targeted over the past 12 months.
Customers will need to present a phishing email or smishing text for a portion of fish and chips. They will also receive advice on avoiding the tricks criminals use to steal people’s money and identities.
Anyone who doesn’t have one to show can take a quiz to identify a scam email or text.
The van is in Manchester today and will also visit Liverpool, Leicester, Birmingham, Cardiff, Bristol, London, Leeds, Glasgow over the few weeks.
Reza Attar-Zadeh, head of customer experience at Santander UK, said: “Santander takes the fight against fraud very seriously – we have seen the life changing impact it can have on people’s lives.
“Consumer awareness is absolutely key to tackling what is currently one of the biggest threats to the security of people’s finances.
“Our Phish & Chips van is a way of delivering our three key fraud prevention messages in an engaging way while educating people that both banks and consumers have a role to play in keeping the fraudsters at bay.”

Via: Campaign Live