Posts

Fox Lethal Weapon creates spectacular in Times Square

A new 3-d billboard-video for the Lethal Weapon TV remake was added to the corner of 7th Ave. and 46th St. in Times Square. The advertisement makes it appear as if a car is crashing out of the high-rise building and falling unto another billboard.  The campaign was planned and bought by Posterscope USA.

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LA Clippers Magical 3D Projection Mapping

The Los Angeles Clippers recently used court projection to an amazing effect.  This was a really innovative way to get the crowds excited. Not only is the projection mapping pretty amazing, but they also integrate real objects that integrates digital with real life pretty well.
At one point the court turns into a ball pit and balls start flying out of the court. At this time, they start throwing out light up beach balls to make the projection even more interactive.
Video below:
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Via: Creative Guerrilla Marketing
 

LEGO Ninjago project onto the White Cliffs of Dover

Sunday 8th February: The LEGO group announced it is the year of the Ninja with a star-studded red carpet premiere, in London’s Leicester Square, for its forthcoming animated season, LEGO Ninjago: Masters of Spinjitzu: The Tournament of Elements which launches on Cartoon Network from 10th February.
To celebrate Season 4, psLIVE created an awesome projection onto the White Cliffs of Dover of some of the main Ninjago characters.
To read more click Brick Fanatics
 
 

Gotham Arrives in Buenos Aires

For the launch of Gotham Season 1 in Buenos Aires, people had the chance to be detectives and save Gotham City.
Warner and 5SEIS  implemented an innovative interactive event at the Abasto Shopping Center in Buenos Aires. People had the chance to play detective and help Gotham city by interacting with a 192 square metre video projection.
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Via: Advertising Universe

Hulk Raises Tower Bridge in Projection PR Stunt

In a swish stunt in London, a 36 ft tall projection of the Hulk ‘raised’ Tower Bridge to ensure safe delivery of the new Disney Infinity video game as it traveled along the Thames in a barge.
Iron Man, Captain America and Thor were also amongst the projected cast of Marvel superheroes ensuring a consignment of Disney Infinity 2.0: Marvel Super Heroes traveled through London to reach GAME at Hamley’s toy shop on Regent Street safely.
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Via: PR Examples

Kanye West released his latest track with large-scale video

The Rapper premièred his song in 66 different locations around the world, using super-size projections on the side of buildings. The public display was announced by Kanye on Twitter, including a prompt to visit his website where you could find out the various locations.
[youtube=http://www.youtube.com/watch?v=6BKGp1XqddM&feature=player_embedded]

Data visualisation of footfall fans’ choices demonstrated via real-world and online triggers

This campaign (created by Posterscope Germany, Carat and partners) is a brilliant example of creating excitement and audience engagement around a major, and local, sporting event. For the UEFA 2012 Final, adidas, sponsors of both finalists FC Bayern München and Chelsea FC, turned Munich into a giant polling booth. Fans in Munich (and globally via avatars) selected their teams through a series of ‘choices’ within a designated competition zone, such as pressing a button on a storefront, taking a certain set of subway stairs and even which ice cream sprinkles or coffee cup they choose. Votes were tallied and updated in real-time to a dedicated micro-site, whilst a vast 3D animated projection on a shopping centre facade showed the teams’ popularity ranking. More than 300,000 football fans participated in choosing their team….and you can bet it wasn’t Chelsea.
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adidas: ‘Light You Up’ projection

Another great adidas campaign demonstrating their passion for sport, created by Posterscope USA and Carat. Key locations in New York and Boston were selected for adidas’s ‘Crazy Light’ projections which involved displaying powerful sporting imagery as well as driving audience interaction using social media.  Facebook fans were invited to log onto an adidas Facebook app and post an answer to the question ‘What does light get you?’ Each response was rewarded with the person’s name appearing on the big screen, plus a sharable image and video, to show off with to their friends.
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=YAGUggClee0]

Shoe controlled projection

Nike created a projection mapping piece that is controlled by one of the Nike Free Twist shoes that was being promoted.
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BMW spectacular in Santa Ana Square…

The lively Santa Ana Square in Madrid became centre stage for the new BMW Series 1, as two new models, Urban and Sport, were simultaneously launched by Posterscope Iberia who created a spectacular OOH event.  This involved the projection of dynamic 3D videomapping onto the wall of the Teatre Español, accompanied by dramatic sound effects and the use of social media. It allowed spectators to participate by posting comments and opinions about the promotional video through Facebook and Twitter onto the wall in real time.  Hundreds of people were present at the launch and the reaction was phenomenal.
http://www.youtube.com/watch?v=to3QjzWN1iY