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Recycled coats help provide 'Hood Houses' for Seoul's stray cats

Over the last decade in South Korea, the number of house cats kept as pets has steadily increased. At the same time the number of stray cats has also increased, but due to a lack of public awareness regarding animal homelessness, there is very little public support to help these animals.  To raise awareness, and promote positive interaction between people and homeless animals, Molly’s Pet Shop, an E-mart pet shop brand in South Korea first collected clothing donations from the public and local Goodwill stores. Then, the clothing was recycled and remade into portable cat shelters called Hood Houses. 2,000 Hood Houses were manufactured and given away to customers who voluntarily bought food for stray cats during a two-week period in December, 2017, at all Molly’s Pet Shop locations in South Korea.
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Via: Best Ads on TV

McDonald's Stockholm Lets Young People Use Cans as Currency for Food

A new initiative created by DDB Stockholm for McDonald’s lets young people pay for their McDonald’s meal with discarded cans as currency.
In summer, when spending time at outdoor parks and music festivals are eminent, trash also tends to be a problem. Young people are also often short of cash.
McDonald’s has reconciled the two insights to create ‘jobs’ that engage youth to pick up cans for recycling, and in doing so, get a free meal.
One billboard in Stockholm was turned into a trash bag dispenser that distributed trash bags for litter collection. On each bag was printed the ‘exchange rate’ of what certain McDonald’s menu items were worth.
A recycled can is worth 1 Krona (approximately $ 0.14). Ten cans could be exchanged for a hamburger, 20 cans for a cheeseburger, and 40 cans for a Big Mac.
This idea not only gives youth an incentive to pick up litter, but also results in a cleaner environment for all. It will be adopted at other festivals this year and the next.
Via: Design Taxi

In Paris, Waste Paper Is ‘Transformed’ Into A Phoenix

A 6-sheet with a slot was placed along l’avenue de l’Opera in Paris, letting passers-by dispose of their waste paper. A new paper sculpture of a phoenix emerged days later.
Using this mythological animal as a metaphor, these two creatives show that recycling is about using your ingenuity to make magic out of seemingly useless objects.
The campaign was for French NGO, Ecofolio, to show the benefits of recycling.
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Via: Design Taxi