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Ikea to Open a DIY Pop-up Restaurant

Swedish retailer Ikea is opening an immersive pop-up dining experience in London, where the diners are also the chefs.
Do-it-Yourself restaurant, The Dining Club, will invite members of the public to take over the space on Shoreditch High Street to host their own dinner parties for up to 20 people and even have the diner named after them.
An expert chef will be on hand to offer guidance and supervision as they prepare their meal in a homely kitchen environment, choosing from a menu including a range of modern sharing dishes as well as some Scandinavian classics.
Ikea is keen to encourage people to spend more time cooking and eating together. The free experience will include food, booze and waiting staff who will also do the cleaning up afterwards so that the hosts can spend quality time with their friends.
The pop-up will incorporate a ‘Food for Thought’ workshop area where interactive masterclasses will be hosted by guests including Instagram star Pixie Turner and Great British Bake Off winner Edd Kimber, an Ikea kitchen shop and a kitchen showroom where visitors can browse kitchens of various sizes and styles.
Brunch, lunch or dinner slots at The Dining Club will be available from 10am to 10pm from 10 – 25 September and will be bookable online via www.ikea.co.uk/thediningclub. All visitors will leave with an Ikea treat
Via: Event Magazine

Dining Atop a Billboard with MasterCard

Savvy New York food lovers know that Times Square eats are to be avoided at (mostly) all costs, but what about dining atop a Times Square billboard? Lucky diners were able to buy tickets for $50 each starting July 7 for the Mastercard dinner series atop the H&M billboard in Times Square this summer, which featured a specialty menu prepared by chef Marcus Samuelsson (of Red Rooster fame) for nightly dinners between July 16 and August 2. All of the proceeds from the ticket sales went to Stand Up 2 Cancer, and the goal was to raise $4 million for the charity organization.
“I’ve had several people in my life diagnosed with cancer in the last few years so this issue really hits home,” chef Samuelsson told The Daily Meal. “I thought it was a pretty clever idea to dine 25 feet above Times Square in the name of cancer research, and I’m looking forward to making a flavorful meal featuring the freshest and healthiest of ingredients.”
The sky-high menu featured fresh and seasonal dishes, including smoked salmon summer roll and cornbread, tomato watermelon gazpacho, miso-grilled sea bass with mushroom and corn dumplings, lime coconut curried chicken, and waffles with ice cream and strawberry jam for dessert.
The OOH was executed by Posterscope USA
Via: The Daily Meal