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Posterscope host a Roundtable 'The Growing Importance of Location in Business and Marketing'

Posterscope host a Roundtable on ‘The Growing Importance of Location in Business and Marketing’
Posterscope’s latest discussion, which took place at the Ham Yard Hotel on the 25th November,  is around the importance of location in effective and efficient marketing communications.  Traditionally this has been confirmed to online and digital applications but Posterscope think that this should extended to offline and specifically out-of-home and in doing so we can drive incremental value for advertisers.
The roundtable, hosted by Posterscope MD Glen Wilson, was chaired by Campaign Magazine’s Editor-in-Chief Claire Beale.
Luminaries from the industry who participated in this discussion included:-
– Andy Gillham, mData Consultant, EE
– Grant Millar, Chief Client Officer, ZenithOptimedia Worldwide
– Harriet McDonald, Commercial Partnerships Lead, Transport for London
– Jim Thornton, Creative Director, VCCP
– Jodie Stranger, President, Global Network clients EMEA, Starcom MediaVest Group
– Max Lucas, Media Strategy Manager, Camelot UK Lotteries
– Michael Price, EMEA Marketing Director, ASICS Europe
– Paddy Earnshaw, CMO, Doddle
– Paul Frampton, CEO, Havas Media Group
– Spencer Berwin, Managing Director, Sales, JCDecaux
– Stewart Easterbrook, Chairman, Media IQ
– Theo Theodore , GM EMEA, xAd
 
The White Paper that will accompany this event will be released in January 2016.
For more information please contact Gill Huber @ Posterscope

The Drum reports on Posterscope's Unlocking the Value of Real-Time Roundtable

Brands and agencies thrash out how to break down barriers in DOOH and unlock the value of ‘right-time’ data-informed creativity.  The Drum reports on the recent roundtable hosted by Posterscope.
Investment is flowing into the digital out-of-home (DOOH) space, with more than £75m expected to be invested in the infrastructure this year, yet it’s clear there are some major barriers to overcome if it’s to receive the place it deserves on the media plan.
Confusion over the term ‘real-time’, conflict between creative and media buying agencies, lack of a DOOH-dedicated trade body, and the outdated method of buying, were among the issues tackled by agencies and brands at a recent roundtable debate hosted by Posterscope.
A broad spectrum of agencies, brands, outdoor media owners, and specialist start-ups gathered in London to thrash out what the remaining barriers are to take-up and how the industry must collaborate to unlock the real value of dynamic DOOH.
British Gas’ Hive, 20th Century Fox, Denstu Aegis Network, Starcom Mediavest, M&C Saatchi, Microsoft, AOL, Liveposter, Ocean Outdoor, and Clear Channel were among those participating in the debate
To access the White Paper click here
Via: The Drum

Unlocking the value of real-time for OOH advertisers

This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding.
‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent.
Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel, Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group and Dentsu Aegis Network – to understand the challenges the industry faces in realising DOOH’s real-time potential.
Posterscope also surveyed more than 100 UK marketing leaders to determine current attitudes towards real-time in DOOH campaigns and industry readiness for adoption.
Click here to read the report