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Russian Olympic Committee Creates a Social Heat Lamp That Shares the Warmth

What’s one way to get warm during the winter? By participating in this fun social heat lamp!
The Russian Olympic Committee partnered with MOST Creative Club and placed 10 of these unique heating lamps throughout Russia and challenged people to walk up and be active. When a person decided to take the challenge, they are directed to do various activities such as jogging in place. Once completed, it provides warmth at another heating lamp in Russia, passing heat to complete strangers. The lamp also takes a photo of the participant and sends it to the stranger who receives the warms, putting a very fun social spin on it!
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Video here:
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Via: Creative Guerrilla Marketing

This ad for banned food in Russia hid itself from the cops

Websites are already able to serve up ads customized for whoever happens to be viewing a page. Now an ad agency in Russia is taking that idea one step further with an outdoor billboard that’s able to automatically hide when it spots the police coming.

The ad was created in response to Russia’s ban on food imported from the European Union and the United States last summer, which hit a grocery store called Don Giulio Salumeria particularly hard since it relied on selling authentic Italian food. Not surprisingly, it wasn’t hard for the grocery store to continue to get and sell its Italian imports, but to advertise this to consumers, it hired an ad agency called The 23 to create this unique billboard.

With the aid of a camera and facial recognition software, the technology was slightly tweaked to instead recognize the official symbols and logos on the uniforms worn by Russian police. And as they approached the billboard featuring the advertisement for Don Giulio Salumeria’s imported Italian goods, it would automatically change to an ad for a Matryoshka doll shop instead.

Was the stunt effective? That’s debatable. In the video the police clearly have enough time to recognize the grocery store’s advertisement for banned foods before it changes. But it’s the idea behind the billboard that’s actually more interesting.

Imagine waiting at a bus stop that recognized a local sports team’s logo on your jacket and automatically served up an ad for its next big game. Or a billboard that recognized your car as you drove to work every day, and automatically displayed a custom ad for a vacation destination after a long week’s commute!

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Via: Adweek via Taxi

IKEA Replaces Cinema’s Seats with Cozy Beds to Surprise Moviegoers

As part of its ‘Wake Up Love’ campaign, IKEA Russia refurbished a cinema hall into a huge bedroom, decked out in its furniture.
Movie patrons were pleasantly surprised at the special set-up, which ran until 14 December 2014.
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Via: Design Taxi

Transformers Take Over Moscow

For the launch of the new movie “Transformers: Age of Extinction”, Posterscope Russia and Vizeum wrapped part of the Federation Tower in Moscow. Federation Tower consists of a complex of skyscrapers built on the 13th lot of the Moscow International Business Centre. The campaign also included billboards, special projections on TNT and branding of metro stations in St.Petersburg.
Click here to watch the video
 

Adidas Originals- Ode to the City

For the ‘Ode to the City’ campaign for Adidas Originals, Posterscope Russia and Carat placed giant Adidas Originals ZX Flux sneakers as art objects in Moscow and St. Petersburg.

Noodle Company Uses Drone Advertising for Airborne Promotion

Creative agency Hungry Boys created a new advertising technique for noodle company Wokker, which incorporated unmanned aerial vehicles. The aim was to draw potential customers’ attention and raise the number of orders from a number of local business centers.
As ordinary advertising channels are congested, they came up with an unusual way to attract their target audience, by raising the ads up in the air. Wokker banners were attached to drones and launched around high-rise business buildings, drawing the attention of hundreds of people as they flew past office windows.
They took to the skies in Russia’s first “drone-vertising” campaign, using drones to show off the fast food company’s rice and noodle dishes. The airborne advertising hit Moscow’s financial district, promoting lunches to busy office workers in tower blocks.
Hungry Boys utilized ten drones as a squadron of aerial billboards in order to draw attention to the brand at a time when consumers are thinking about what to have for their lunch. The banners attached to the drones showcased Wokker’s latest range of fresh meat, seafood and vegetable dishes. The meals are packed in authentic style Chinese takeaway boxes,which are seen in many Hollywood movies.
Local deliveries in the campaign areas are already up 40% so the drone-vertising technique has proved to be very successful. Sometimes workers are so busy they forget about the lunch break. Posters flying by the window are a great way to remind them. Several unmanned drones launched in the air with advertising banners couldn’t go unnoticed. Drones have not been used for this purpose in the country before, so the agency has introduced a new trend in the Russian advertising market.
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Via: psfk

Grolsch Embeds Bluetooth Tech into Bottle Tops to Unlock Free Movies

Russian beer drinkers can now unlock free-to-view movies on their computer, smartphone or tablet with a swipe of their Bluetooth-enabled bottle of Grolsch – though technophiles should be wary of excitedly spilling beer over their device in the process.
St Petersburg-based tech developer Head and Hands has devised the simple means of redeeming free-to-view content, eliminating the tedium of tapping in a promo code.
The campaign for Grolsch employs a technology that lets consumers choose a film via a partner website, swipe their bottle top – which has embedded in it a “one-touch” technology using radio signals to “unlock” content – and watch the movie while sipping a lager.
Via: Marketing Magazine
 

Moscow Introduces New Age Transportation with Futuristic Trams

Russia-based research and production company Uralvagonzavodhas unveiled their highly futuristic trams at the Innoprom-2014.
Called the ‘Russia One’ or ‘R1’, the tram can run for 50 kilometers on batteries alone. This innovative tram also has an overhanging cabin nose that gives the driver a 30% wider view around that can minimize road accidents.
Its interior is modern and stylish as well, with the capacity to carry 190-270 passengers at one time, depending on its configuration.
Despite its sleek exterior, the construction of the tram is cost-efficient, with the body made of composition materials and Russia-made bogies—the vital area where wheels meet rails, that are significantly cheaper.
Via: Design Taxi

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