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#whatmakesyoublush NARS Campaign To Promote New Store Opening

On Friday 10 and Saturday 11th June, NARS Cosmetics will be celebrating the opening of their new standalone store in Covent Garden. It wouldn’t be a celebration without a distribution of their number 1 Blush in the US, Orgasm Blush.
Using models dressed up like the woman featured on the Blush packaging, NARS will be distributing card samples of the limited edition range of their ‘hero’ product. There are a total of 20,000 samples to distribute across the 2 days with a further 2,000 vouchers to give out and with those engaged in the activities organized by the models at the store.
Created by Monsieur Nars himself in the late 90’s, the Orgasm Blush quickly became a sensational product, winning countless awards and becoming the #1 best-selling blush in the United States.  
With its peachy-pink and universal flattering shade, Orgasm Blush is suitable for all skin tones. Just enough to make you blush! And as we can never have enough of a good product, the original blush offered in stores is being customized to a limited-edition oversized compact, available to all buyers.
To make the experience memorable, all NARS enthusiasts are encouraged to Twitter and Instagram a picture throughout the day while using the hashtag #whatmakesyoublush on the Orgasm paddles distributed during the event.
The project was organised by MKTG UK, Dentsu Aegis Network’s experiential global brand.
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Allen Solly use twitter billboard for sampling

The twitter powered billboard from India was created to launch a new clothing collection at Allen Solly. The billboard houses about 60 shirts, each rigged with a solenoid and the new collection graphic behind it, and with every tweet, a random solenoid would inch forward, helping to punch the shirts from the billboard, revealing the new collection andrewarding the tweeter who knocked it off the wall with a sample.
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=8eHt6CVUlLI]
Via: digital buzz

Bagel grabber

In this innovative approach to sampling, The New York Bakery Co recently created the bagel grabber, an arcade-like machine, located in Shoreditch, East London, which allows patrons to play for their bagel of choice.
Via: Designtaxi