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Santander's "Phish & Chips" vans educates the public on fraud prevention

Santander is touring the UK with a “phish and chips” van that allows people to pay for a meal with phishing emails and smishing texts.

The bank wants to raise awareness of scam messages after its research found that 74% of Brits have been targeted over the past 12 months.
Customers will need to present a phishing email or smishing text for a portion of fish and chips. They will also receive advice on avoiding the tricks criminals use to steal people’s money and identities.
Anyone who doesn’t have one to show can take a quiz to identify a scam email or text.
The van is in Manchester today and will also visit Liverpool, Leicester, Birmingham, Cardiff, Bristol, London, Leeds, Glasgow over the few weeks.
Reza Attar-Zadeh, head of customer experience at Santander UK, said: “Santander takes the fight against fraud very seriously – we have seen the life changing impact it can have on people’s lives.
“Consumer awareness is absolutely key to tackling what is currently one of the biggest threats to the security of people’s finances.
“Our Phish & Chips van is a way of delivering our three key fraud prevention messages in an engaging way while educating people that both banks and consumers have a role to play in keeping the fraudsters at bay.”

Via: Campaign Live

Santander creates 'From Bus Stop to Bus Stop' to target millennials in Brazil

As part of the bank’s new general brand position, focussed around the phrase “How can we help you today?“, a new stunt, by Talent Marcel in partnership with Vice, was created to target Millennials and form a better connection between the younger audience and the bank.
Branded interactive bus-stops were installed nearby major universities in the city of Sao Paulo, which besides offering free Wi-Fi also provided other types of interactions, including cellphone chargers, karaoke stations, printing literary messages, movie tickets – provided according to the user’s mood, sports drinks, raincoats – available during rainy days, and so on.
From these activation stations, random users were invited to participate in unique experiences, which were filmed as part of the “From Bus Stop to Bus Stop” web-series and provide the content for printed ad campaign to be applied in major cities through the country a few months. So far 3 episodes have been produced including Helder who was charging his phone and was invited to be part of a party featuring different technologies, Bruno who was singing at the karaoke bus-stop, and was invited to a Laundry-Bar that featured karaoke, and Michele who received printed poetry and was invited to an Open Poetry/Music Bar.
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Via: PRExamples

Financial Times and Santander 'unlock the full potential of DOOH'

Santander International is the first advertiser to take advantage of the innovative new partnership between the Financial Times and Outdoor Plus, which sees Outdoor Plus split its screens to run live news headlines and images from the Financial Times on one-third of the screen, whilst  simultaneously running advertising from Santander.  The partnership enables both Santander and the FT to reach key City audiences with high-quality content, pulled live from the FT website, delivered in real-time.
The campaign, planned by Posterscope and Carat UK, is scheduled to appear on six of Outdoor Plus’s premium iconic digital screens located on key routes around the City of London, including the City of London Gateway, Canary Wharf Curve, the CEO’s Choice Euston, Vauxhall and the Eye at Holborn.  The campaign will run across a six-week period, and will appear during the morning commuting hours with the aim of reaching the elusive c-suite audience.
The Financial Times news headline & image will change across the 4-hour commuter period as the content is pulled live from the FT’s website. This media first is a great example of how collaboration between brands can result in a truly innovative, informative and useful DOOH campaign.
Grant Branfoot, sales director at Outdoor Plus, said: “Both Santander and the FT understand the value of iconic DOOH to reach their core consumers. This moves the conversation on from real time marketing to right time marketing.  Bringing three brands together like this to deliver of the moment communication highlights the full potential of digital OOH, bringing relevant news to City commuters when they want it most.”

Digital OOH show you’re never more than few steps from Santander Cycles 

  • More than 100 maps displaying local Santander Cycle docking stations with real-time bicycle availability now live across digital poster sites in Central London

 

  • New technology uses TfL’s open-source Cycle Hire data, ensuring maps display the most accurate information possible

Londoners and tourists were able to find their nearest Santander Cycles docking station even easier this summer as new digital adverts pointing out the nearest docking station were rolled out across London.
Around 100 digitalised maps went live across Central London, displaying the nearest Santander Cycles docking stations to the poster site as well as the number of available bicycles in real-time.
The posters, designed and built by Posterscope using Liveposter, were updated in real-time using TfL’s open data feed.. The maps formed part of looping advertisement hoardings at the site locations, with availability updated every time the screen refreshed.
The posters built on a previous trial of dynamic posters for the cycle hire scheme by TfL which were carried out earlier this year.
James Mead, General Manager of Santander Cycles, said: “With more that 750 docking stations across London, you’re never more that a few hundred metres away from one of our Santander Cycles. These great new dynamic adverts help people find their closest docking station, making it easier for people to hire, ride and return a bike.”
Daryll Plested, Group Communications Manager at Santander UK, said “We want to make the whole experience of using Santander Cycles as easy, fun and rewarding as possible. We want to improve how people find out about the scheme and how they make the most of the experience once they’re on their journey.
“Alongside the recently released Santander Cycles app, these new live maps will mean people who want to use a Santander Cycle can find and hire a bike quickly and easily, helping to encourage more cycling in London.
Glen Wilson, MD of Posterscope said “It is fantastic to see this bespoke and innovative use of technology make life easier for the millions of visitors and residents in London who use Santander Cycles. We wanted to help the cycle scheme make a real difference to London, so we’ve made it as simple as possible for customers to locate and rent a bike.
“Digital Out-of-Home media has the capacity to not only use data to inform more interesting relevant campaigns, but as this example shows, can also provide a useful service.”
The maps are live across London until the 9th August.
For more information about Santander Cycles, please visit www.tfl.gov.uk/santandercycles or follow @santandercycles

Santander use live TfL cycle data to promote sponsorship of Boris Bikes

Earlier this year Santander took over the sponsorship of the Boris Bikes TFL Cycle Hire Scheme from Barclays.
To mark the ‘official’ launch of Santander Cycles, drive cycle use, and promote the downloading of the Santander Cycle App, Posterscope and Carat created an innovative digital OOH campaign using  TfL’s cycle data and live feed technology via the Liveposter Platform.
From July through to mid August 100 Adshel Live screens across the central-London area, covered by the cycle scheme, will each site show a unique map pinpointing the nearest cycle docking station/s with real-time information on cycles availability to helping to encourage cycle hire.