Exterion Media, Europe’s largest privately-held Out-of-Home (OOH) advertising business, has entered into a long-term media partnership with Lothian, cementing its position as Scotland’s largest OOH media owner.
Every year Lothian’s fleet of 700 buses undertakes over 120 million journeys a year across Edinburgh, Scotland’s capital city and financial, cultural and tourist hub. The partnership will seek to improve the customer experience through innovative advertising solutions and generate non-fare revenue for Lothian.
Throughout Scotland, Exterion Media is the market leader in outdoor advertising on transport networks, with franchise partners including Strathclyde Partnership for Transport (SPT), First Bus, Stagecoach, National Express Dundee, and Abellio ScotRail.
As part of its investment in creativity in transport, this month Exterion Media is rolling out its Mega T-side product nationwide, in which Lothian will be one of the launch partners. The Mega T-side canvas will deliver a large creative space across 300 national buses – of which up to 25 will be with Lothian in Edinburgh. The 300 Mega T-side network will be seen by over 10 million people every fortnight across the UK, and 400,000 people in Edinburgh (Route). This recent investment follows the launch of the first phase of Digital Buses in London, where Google, the first advertiser, used the buses to display geo-targeted messages on the premium digital screens.
Exterion Media reaches over 47 million people every week across the UK through its extensive bus, metro and rail advertising portfolio.