Posts

Tennent’s Lager serves up a brrr-illiant billboard during the snow

With the Beast from the East blanketing most of Scotland in thick snow, Tennent’s Lager has served up a brrr-illiant bit of fun to those enjoying a day off.
The brand has transformed a 34-metre billboard into the UK’s biggest snowball target, located next to Glasgow’s River Clyde and appearing next to the city’s Squinty Bridge.
Via: The Drum

Forrest Media commences D48 roll-out

Forrest Media has begun a significant development strategy which will see the company strengthen its position at the top of the premium outdoor advertising market in Scotland.
Forrest CEO Chris Trainer commented;
“We have embarked on a £3m plus expansion programme, developing a brand new Digital 48 sheet network of sites in major towns and cities right across the Country.
Phase One will see 12 new Digital 48 developments, ready for April, across Renfrewshire, Glasgow, Lanarkshire, Edinburgh, and Aberdeen, with further phases planned.
Over the last 15 years we have carefully developed our premium giant format digital ‘CityScreen’ portfolio and we are now enhancing our offering with the introduction of these excellent D48 locations”.
The distinctive Forrest brand is recognised across Scotland’s major cities and highly visible on most arterial and main road locations.
Utilising the latest digital technology, the new screens will meet the constant demand for 48 sheet format. They will deliver above average industry Route scores and the standard of build, quality of screen, and overall site presentation will reflect the quality for which Forrest are renowned.
Via: Forrest Media
 

Exterion Media announces new Lothian buses partnership

Exterion Media, Europe’s largest privately-held Out-of-Home (OOH) advertising business, has entered into a long-term media partnership with Lothian, cementing its position as Scotland’s largest OOH media owner.
Every year Lothian’s fleet of 700 buses undertakes over 120 million journeys a year across Edinburgh, Scotland’s capital city and financial, cultural and tourist hub. The partnership will seek to improve the customer experience through innovative advertising solutions and generate non-fare revenue for Lothian.
Throughout Scotland, Exterion Media is the market leader in outdoor advertising on transport networks, with franchise partners including Strathclyde Partnership for Transport (SPT), First Bus, Stagecoach, National Express Dundee, and Abellio ScotRail.
As part of its investment in creativity in transport, this month Exterion Media is rolling out its Mega T-side product nationwide, in which Lothian will be one of the launch partners. The Mega T-side canvas will deliver a large creative space across 300 national buses – of which up to 25 will be with Lothian in Edinburgh. The 300 Mega T-side network will be seen by over 10 million people every fortnight across the UK, and 400,000 people in Edinburgh (Route). This recent investment follows the launch of the first phase of Digital Buses in London, where Google, the first advertiser, used the buses to display geo-targeted messages on the premium digital screens.
Exterion Media reaches over 47 million people every week across the UK through its extensive bus, metro and rail advertising portfolio.

Forrest Media Extends Digital Portfolio in Scotland and Newcastle

Forrest Media, Scotland’s largest Digital screen operator, has started 2015 with a flurry of exciting new digital developments, including two new Scottish screens − in Edinburgh and Glasgow − and a planned second screen in Newcastle.
The ‘CityScreen Glasgow Southern Gateway’ and the ‘CityScreen Edinburgh Eastern Gateway’ both stand at 50 sqm and dominate vital routes into both major cities, offering optimum exposure for advertising brands. The ‘CityScreen Glasgow Southern Gateway’ is Forrest’s third digital outlet in Scotland’s largest city, whilst the Edinburgh site is the group’s third OOH offering in the nation’s capital.
With the new additions set to increase Forrest’s portfolio to a total of eight digital screens throughout Scotland and the north of England, Forrest MD, Marc Keenan, said: ‘Our detailed local knowledge has, once again, allowed us to pre-plan these vital routes and then go out and develop these with new digital platforms. These sites further strengthen our ownership of prime OOH sites in the north of Britain.’
In addition to these sites, Forrest Media has announced the imminent arrival of a second spectacular screen in central Newcastle.
Planned for May 2015, ‘CityScreen Newcastle Central’ will dominate Newcastle’s Times Square, delivering an impressive 50 sqm of digital platform to its advertisers.  The screen will sit proudly on Newcastle’s famous Life Building, at the forefront of Times Square in the centre of the city, and will be perfectly positioned to be seen by those departing from Newcastle’s bustling main rail station.
All three screens have been specifically developed to geographically enhance the company’s existing offering.
[youtube width=”300px” height=”200px”]xeCWLPaffsM[/youtube]
 
 

Forrest Media Extends Scottish Portfolio

Forrest Media is gearing up for an exciting 2015 and will shortly unveil another two giant sites to add to their digital portfolio.
Planned for early 2015, both the ‘CityScreen Glasgow Southern Gateway’ and the ‘CityScreen Edinburgh Eastern Gateway’ will stand at 50 sqm and will dominate vital routes into both major cities.
The new additions are set to increase Forrest’s portfolio to a total of eight digital screens throughout Scotland and the north of England.
The ‘CityScreen Glasgow Southern Gateway’ will be Forrest’s third digital outlet in Scotland’s largest city, whilst the Edinburgh site is the group’s third OOH offering in the nation’s capital.
For more information, please visit http://www.forrestgroup.co.uk/
Via: Outdoor Media Centre

JCDecaux Signs Contract to be the Media Partner for Edinburgh

JCDecaux has signed the contract to be the media partner for the city of Edinburgh. The 10-year contract (with an option to extend for five years) was awarded by the City of Edinburgh Council, following a competitive tender.
The contract covers the design, installation and maintenance of 436 advertising bus shelters and management of all non-advertising bus shelters in the city. This will include the first network of digital screens in the city centre. JCDecaux will also provide interactive “LiveTouch” screens in the main hub of Princes Street providing tourist, local and council information.
JCDecaux will also provide 60 large-format billboards including the first large-format digital screen and consult with the city for the provision of wayfinding signage and a city-wide bicycle-hire scheme.
 

Lemon T Takes Over Busy Glasgow and Edinburgh Hotspots with Scented Campaign

Tennent’s new offering Lemon T is taking over Buchanan Street subway and Edinburgh’s Princes Street over the next two weeks with two specially commissioned lemon scented advertising panels.
The panels, strategically placed by Posterscope in each city, aim to provide commuters with a refreshing change to their journey.
“Lemon T is all about bringing a refreshing change to consumers, so we thought we should extend this to commuters as well,” said Paul Condron, marketing director at Tennent Caledonian.
“These panels have proved a big hit and we’ve had many positive comments from commuters about the refreshing new scent in each city. We think it’s a bit more fun than your average advertising campaign and will raise a smile for those passing through the Subway or bus stop on their way to and from work.”
Discount vouchers will also be distributed in each city near to the poster locations, giving consumers the chance to try Lemon T for themselves.
Via: The Drum