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Old Navy Unveils a Machine that Creates Selfies with Balloons

In celebration of its 20th birthday, fashion retailer Old Navy has unveiled a ‘#Selfiebration Machine’, an ingenious apparatus that creates selfies with balloons.
One machine will be displayed in New York City’s Times Square on 22 October 2014, and the other in Los Angeles’ Hollywood & Highland Center on 25 October 2014.
To get a selfie ‘blown up’, people simply have to tweet a picture of themselves with the hashtag #Selfiebration, and then head down to the designated venue to watch it go on display.
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Via: Design Taxi
 

Singapore Kindness Movement aims to Spread Smiles

Singapore Kindness Movement has partnered up with MediaCorp’s OOH Media to launch this year’s Singapore Kindness Movement (SKM) campaign – “A Nation of Kindness Starts with One”.
“Mirror Mirror on the 6 Sheet panels”, is a creative concept used to convey this year’s Singapore Kindness Movement message, “If I can smile at myself, I can make someone smile today.”
Approximately 120 OOH Media’s bus shelter have been utilised to showcase the campaign which runs up until 8 October. These panels are each outfitted with a mirror and a note encouraging passersby to take a selfie using the mirror. For each selfie taken and posted online with the hashtag #nationofkindness, SKM’s  partner, Gardenia will pledge a loaf of bread to be donated to a needy family on the participant’s behalf.
Via: Marketing Interactive