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If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers

Sneaker brands are fond of running challenges, and they can make for some cool ad stunts.

Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner’s pace.

Now, Reebok is getting into the fun, too.

Last weekend in Stockholm, the brand put up an outdoor ad equipped with a built-in speed cam and tracking technology to measure pedestrians’ pace. Anyone who ran past the ad faster than 17 kilometers per hour (about 10.5 miles per hour) unlocked a brand new pair of ZPump 2.0 shoes.

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Via: Adweek

Clarks Weekend ‘Style Sessions’ in Partnership with Elle magazine

Clarks are currently running an AW campaign in which OOH is the lead medium. As part of this campaign Posterscope has worked closely with Havas Media to develop Street Style events across the country. Working with the Press team, Posterscope leveraged Havas’s relationship with Elle magazine, gaining access to Elle photographers. These photographers will be present at Clarks stores in key malls across London, Manchester and Birmingham. Selected members of the public are able to model footwear and have the opportunity for their picture to appear on the digital portrait screens within the mall in real-time.The events will take place at the Clarks stores, taking advantage of Clarks owned media.
Liveposter delivered a template built to share this activity across DOOH screens.
This activity was planned and booked by Posterscope and Havas Media with Liveposter.

Lacoste Takes Stores Digital with AR App for New Trainer Range

Lacoste is hoping to make trying on shoes easier and faster with the launch of “a unique” app that lets shoppers virtually try on its new range of trainers using augmented reality (AR).
The French sportswear brand claims the app is a first because it combines 3D product scanning with AR. Developed by innovation agency Engine Creative, the app uses in-store point-of-sale to allow shoppers to see what the new trainers would look like on their foot without actually having to try them on.
To use the service, shoppers must put their foot in the graphic on the store floor and scan it with their smartphone. The app will then show what the trainer they are interested in looks like on the shopper’s foot, as well as providing details on the shoe and other products in the range.
The app can also be used to share images via social media and to buy any of the shoes. Lacoste hopes the app will offer an easier way for shoppers to try out the new range without having to wait for a shop assistant or take off their own shoes.
The technology will be used in Lacoste’s own stores, as well as concessions in department stores. There are also plans to update the app as new products are launched, with the aim of building a long-term relationship with shoppers on mobile.
Lacoste is the latest brand to try using AR in its stores to improve the customer experience. Last year Topshop created AR dressing rooms, while De Beers launched an app that let shoppers see how their jewellery would look on and both Ikea and Argos have integrated AR into their catalogues.
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Via: Marketing Week

Adidas creates new store out of a giant shoebox

To celebrate the famous sports shoe named after American tennis icon Stan Smith 50 years ago, Adidas opened a pop-up store in London that was a scale replica of the iconic footwear’s shoebox. Apart from being able to purchase limited edition shoes, customers were also able to take part in an interactive experience which made use of 3D-printing.
3D Systems Cube printers lined the walls and gave customers a chance to personalize their lace locks. One of the most notable experiences was the ability to “Stan yourself,” a preview of an app by the same name that allows users to put their own portrait and signature in the place of Smith’s portrait and signature.
More than 40 million pairs of Stan Smiths have already been sold, making it the top-selling brand in the history of Adidas. Unlike the usual experience of going to buy a pair of shoes however, the sports brand made sure to give their customers an experience they are unlikely to ever forget.
Via: psfk

Try on virtual shoes

Using Microsoft Kinect sensors, German shoe retailer Goertz turned OOH into a retail space enabling people to virtually try on any shoe from the Goertz catalogue. Social sharing was built into the experience via facebook and a QR code connecting users to the mobile commerce site with the shoe, size and colour – ready for purchase and next day home delivery.
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Via: adverblog